Score company ICP (Ideal Customer Profile) with Airtop

Name: Score company ICP (Ideal Customer Profile) with Airtop
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Author: Airtop

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Important notice

This workflow is provided as-is. Please review and test before using in production.

Overview

Automating Company ICP Scoring via LinkedIn

Use Case

This automation scores companies based on their LinkedIn profile using custom Ideal Customer Profile (ICP) criteria. It’s ideal for qualifying B2B leads and prioritizing outreach based on fit.

What This Automation Does

Inputs required:

Company LinkedIn URL: Public LinkedIn profile of the company.
Airtop Profile (connected to LinkedIn): Airtop Profile authenticated to access and extract profile data.

The automation analyzes the LinkedIn page and calculates a score based on:

Scoring Criteria

Category	Classification	Points
AI Focus	Low	5
	Medium	10
	High	25
Technical Level	Basic	5
	Intermediate	15
	Advanced	25
	Expert	35
Employee Count	0–9	5
	10–150	25
	150+	30
Agency Status	Not Automation Agency	0
	Automation Agency	20
Geography	Outside US/Europe	0
	US/Europe Based	10

The result includes:

Total ICP score
Detailed justifications for each score component

How It Works

Opens the company’s LinkedIn page using Airtop.
Analyzes metadata including employee count, headquarters, services, and keywords.
Applies the scoring rubric and returns structured JSON with scores and reasons.
Optionally flattens the result for storage or CRM integration.

Setup Requirements

Airtop API Key
LinkedIn-authenticated Airtop Profile

Next Steps

Combine with Lead Lists: Score companies from outreach lists.
Push to CRM: Add scores to HubSpot or Salesforce records.
Adjust Scoring Weights: Modify rubric to reflect your ICP strategy.

Airtop

40 workflows

Nodes

n8n-nodes-base.formtrigger n8n-nodes-base.set n8n-nodes-base.airtop n8n-nodes-base.executeworkflowtrigger n8n-nodes-base.stickynote

Complexity

intermediate

Published 21 May 2025

Likes 0

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Install path: /data/workflows/4262/4262.json

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Score company ICP (Ideal Customer Profile) with Airtop

Workflow preview

Important notice

Overview

Automating Company ICP Scoring via LinkedIn

Use Case

What This Automation Does

Scoring Criteria

How It Works

Setup Requirements

Next Steps