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Score company ICP (Ideal Customer Profile) with Airtop

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Score company ICP (Ideal Customer Profile) with Airtop preview
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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Automating Company ICP Scoring via LinkedIn Use Case This automation scores companies based on their LinkedIn profile using custom Ideal Customer Profile (ICP) criteria. It’s ideal for qualifying B...

Best for

  • Lead Generation automation workflows
  • AI Summarization automation workflows
  • intermediate n8n builders looking for reusable templates

Tools used

n8n-nodes-base.formtrigger, n8n-nodes-base.set, n8n-nodes-base.airtop, n8n-nodes-base.executeworkflowtrigger, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Airtop.

Original n8n.io source

1.1 Workflow description

Title
Score company ICP (Ideal Customer Profile) with Airtop
Workflow name
Score company ICP (Ideal Customer Profile) with Airtop

Automating Company ICP Scoring via LinkedIn

Use Case

This automation scores companies based on their LinkedIn profile using custom Ideal Customer Profile (ICP) criteria. It’s ideal for qualifying B2B leads and prioritizing outreach based on fit.

What This Automation Does

Inputs required:

  • Company LinkedIn URL: Public LinkedIn profile of the company.
  • Airtop Profile (connected to LinkedIn): Airtop Profile authenticated to access and extract profile data.

The automation analyzes the LinkedIn page and calculates a score based on:

Scoring Criteria

Category Classification Points
AI Focus Low 5
Medium 10
High 25
Technical Level Basic 5
Intermediate 15
Advanced 25
Expert 35
Employee Count 0–9 5
10–150 25
150+ 30
Agency Status Not Automation Agency 0
Automation Agency 20
Geography Outside US/Europe 0
US/Europe Based 10

The result includes:

  • Total ICP score
  • Detailed justifications for each score component

How It Works

  1. Opens the company’s LinkedIn page using Airtop.
  2. Analyzes metadata including employee count, headquarters, services, and keywords.
  3. Applies the scoring rubric and returns structured JSON with scores and reasons.
  4. Optionally flattens the result for storage or CRM integration.

Setup Requirements

  1. Airtop API Key
  2. LinkedIn-authenticated Airtop Profile

Next Steps

  • Combine with Lead Lists: Score companies from outreach lists.
  • Push to CRM: Add scores to HubSpot or Salesforce records.
  • Adjust Scoring Weights: Modify rubric to reflect your ICP strategy.

Read more about company ICP scoring automation with Airtop and n8n

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - On form submission

Type / Role
n8n-nodes-base.formTrigger - formTrigger
Config choices
Version 2.2

Block 2 - Unify params

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 3 - Calculate ICP

Type / Role
n8n-nodes-base.airtop - airtop
Config choices
Version 1

Block 4 - Parse to JSON

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 5 - When Executed by Another Workflow

Type / Role
n8n-nodes-base.executeWorkflowTrigger - executeWorkflowTrigger
Config choices
Version 1.1

Block 6 - Flat json

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 7 - Sticky Note4

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 8 - Sticky Note

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 9 - Sticky Note7

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

3. Summary Table

Workflow Score company ICP (Ideal Customer Profile) with Airtop
Complexity intermediate
Nodes 9
Categories Lead Generation, AI Summarization
Author Airtop
Published 21 May 2025

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/4262/4262.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Score company ICP (Ideal Customer Profile) with Airtop do?

Automating Company ICP Scoring via LinkedIn Use Case This automation scores companies based on their LinkedIn profile using custom Ideal Customer Profile (ICP) criteria. It’s ideal for qualifying B...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation, AI Summarization use case.