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Score B2B leads with OpenAI from webhook or form submissions

Workflow preview

Score B2B leads with OpenAI from webhook or form submissions preview
Open on n8n.io

Overview

How it works

• Receives lead data (name, email, company, website) from a webhook or manual trigger • Normalizes the payload and sends it to OpenAI for scoring (1–10) • Routes leads to Hot (≥7, immediate follow-up) or Nurture (add to sequence) • Output includes score, status, and action recommendation

Set up steps

• Add Auth credential for OpenAI - ~2 min • Activate the workflow and copy your webhook URL • Test with Manual trigger or POST to webhook with {"name","email","company","website"}