Score B2B leads with OpenAI from webhook or form submissions

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1. Workflow Overview

How it works • Receives lead data (name, email, company, website) from a webhook or manual trigger • Normalizes the payload and sends it to OpenAI for scoring (1–10) • Routes leads to Hot (≥7, imme...

Best for

Lead Generation automation workflows
AI Summarization automation workflows
advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.stickynote, n8n-nodes-base.set, n8n-nodes-base.if, n8n-nodes-base.manualtrigger, n8n-nodes-base.webhook, n8n-nodes-base.httprequest, n8n-nodes-base.code, n8n-nodes-base.merge

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by ben daamer.

Original n8n.io source

1.1 Workflow description

Title: Score B2B leads with OpenAI from webhook or form submissions
Workflow name: Score B2B leads with OpenAI from webhook or form submissions

How it works

• Receives lead data (name, email, company, website) from a webhook or manual trigger • Normalizes the payload and sends it to OpenAI for scoring (1–10) • Routes leads to Hot (≥7, immediate follow-up) or Nurture (add to sequence) • Output includes score, status, and action recommendation

Set up steps

• Add Auth credential for OpenAI - ~2 min • Activate the workflow and copy your webhook URL • Test with Manual trigger or POST to webhook with {"name","email","company","website"}

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Overview

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 2 - Sticky Note 1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 3 - Sticky Note 2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 4 - Sticky Note 3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 5 - Config

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 6 - Route by Source

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2

Block 7 - Manual Test

Type / Role: n8n-nodes-base.manualTrigger - manualTrigger
Config choices: Version 1

Block 8 - Sample Data

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 9 - Webhook Receive Lead

Type / Role: n8n-nodes-base.webhook - webhook
Config choices: Version 2.1

Block 10 - Normalize Lead Data

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 11 - AI Score Lead

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 12 - Parse Score

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 13 - Is Hot Lead?

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2

Block 14 - Hot Lead

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 15 - Nurture Lead

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 16 - Merge Output

Type / Role: n8n-nodes-base.merge - merge
Config choices: Version 3

3. Summary Table

Workflow	Score B2B leads with OpenAI from webhook or form submissions
Complexity	advanced
Nodes	16
Categories	Lead Generation, AI Summarization
Author	ben daamer
Published	28 Feb 2026

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/13763/13763.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Generation workflows AI Summarization workflows

Frequently asked questions

What does Score B2B leads with OpenAI from webhook or form submissions do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation, AI Summarization use case.

ben daamer

4 workflows

Nodes

n8n-nodes-base.stickynote n8n-nodes-base.set n8n-nodes-base.if n8n-nodes-base.manualtrigger n8n-nodes-base.webhook n8n-nodes-base.httprequest n8n-nodes-base.code n8n-nodes-base.merge

Complexity

advanced

Published 28 Feb 2026

Likes 0

View on n8n.io Download Workflow

Install path: /data/workflows/13763/13763.json

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Score B2B leads with OpenAI from webhook or form submissions

Workflow preview

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

How it works

Set up steps

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Overview

Block 2 - Sticky Note 1

Block 3 - Sticky Note 2

Block 4 - Sticky Note 3

Block 5 - Config

Block 6 - Route by Source

Block 7 - Manual Test

Block 8 - Sample Data

Block 9 - Webhook Receive Lead

Block 10 - Normalize Lead Data

Block 11 - AI Score Lead

Block 12 - Parse Score

Block 13 - Is Hot Lead?

Block 14 - Hot Lead

Block 15 - Nurture Lead

Block 16 - Merge Output

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions