Automate business lead generation with SerpAPI and Google Sheets

Overview

This workflow helps you automatically collect verified business leads from Google Search using SerpAPI — no coding required. It extracts company names, websites, emails, and phone numbers directly from search results and saves them into Google Sheets for easy follow-up or CRM import.

Perfect for marketers, freelancers, and agencies who want real, usable leads fast — without manual scraping or paid databases.

How It Works

• SerpAPI Node performs a Google search for your chosen keyword or niche.
• Split Out Node separates each result for individual processing.
• HTTP Request Node optionally visits each site for deeper data extraction.
• Code Node filters, validates, and formats leads using smart parsing logic.
• Google Sheets Node stores the final structured data automatically.
• All steps include sticky notes with configuration help.

Setup Steps

• Setup takes about 5–10 minutes:
• Add your SerpAPI key (replace the placeholder).
• Connect your Google Sheets account.
• Update the search term (e.g., “Plumbers in New York”).
• Run the workflow and watch leads populate your sheet in real time.