Automate business lead generation with SerpAPI and Google Sheets

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

This workflow helps you automatically collect verified business leads from Google Search using SerpAPI — no coding required. It extracts company names, websites, emails, and phone numbers directly ...

Best for

Lead Generation automation workflows
intermediate n8n builders looking for reusable templates

Tools used

n8n-nodes-base.manualtrigger, n8n-nodes-base.httprequest, n8n-nodes-base.splitout, n8n-nodes-base.merge, n8n-nodes-base.code, n8n-nodes-base.googlesheets, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Muhammad Shaheer Awan.

Original n8n.io source

1.1 Workflow description

Title: Automate business lead generation with SerpAPI and Google Sheets
Workflow name: Automate business lead generation with SerpAPI and Google Sheets

Overview

Perfect for marketers, freelancers, and agencies who want real, usable leads fast — without manual scraping or paid databases.

How It Works

SerpAPI Node performs a Google search for your chosen keyword or niche.
Split Out Node separates each result for individual processing.
HTTP Request Node optionally visits each site for deeper data extraction.
Code Node filters, validates, and formats leads using smart parsing logic.
Google Sheets Node stores the final structured data automatically.
All steps include sticky notes with configuration help.

Setup Steps

Setup takes about 5–10 minutes:
Add your SerpAPI key (replace the placeholder).
Connect your Google Sheets account.
Update the search term (e.g., “Plumbers in New York”).
Run the workflow and watch leads populate your sheet in real time.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - When clicking ‘Test workflow’

Type / Role: n8n-nodes-base.manualTrigger - manualTrigger
Config choices: Version 1

Block 2 - SERPAPI- GOOGE SEARCH

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 3 - Split Out

Type / Role: n8n-nodes-base.splitOut - splitOut
Config choices: Version 1

Block 4 - HTTP Request

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 5 - Merge

Type / Role: n8n-nodes-base.merge - merge
Config choices: Version 3.1

Block 6 - Code

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 7 - Google Sheets

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.5

Block 8 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 9 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Automate business lead generation with SerpAPI and Google Sheets
Complexity	intermediate
Nodes	9
Categories	Lead Generation
Author	Muhammad Shaheer Awan
Published	09 Nov 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/10657/10657.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Generation workflows

Frequently asked questions

What does Automate business lead generation with SerpAPI and Google Sheets do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation use case.

Muhammad Shaheer Awan

5 workflows

Nodes

n8n-nodes-base.manualtrigger n8n-nodes-base.httprequest n8n-nodes-base.splitout n8n-nodes-base.merge n8n-nodes-base.code n8n-nodes-base.googlesheets n8n-nodes-base.stickynote

Complexity

intermediate

Published 09 Nov 2025

Likes 0

View on n8n.io Download Workflow

Install path: /data/workflows/10657/10657.json

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Automate business lead generation with SerpAPI and Google Sheets

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

Overview

How It Works

Setup Steps

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - When clicking ‘Test workflow’

Block 2 - SERPAPI- GOOGE SEARCH

Block 3 - Split Out

Block 4 - HTTP Request

Block 5 - Merge

Block 6 - Code

Block 7 - Google Sheets

Block 8 - Sticky Note

Block 9 - Sticky Note1

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions