Vet Jotform leads with ZeroBounce and sync qualified contacts to ActiveCampaign

Jotform to ActiveCampaign: Advanced ZeroBounce Lead Vetting

This workflow automates the transition of new Jotform submissions into ActiveCampaign, using ZeroBounce for multi-layer validation (Validation + Scoring).

Results are also output to Google Sheets for review.

🚀 How it Works

1. ⚡ Trigger & Verification: Activates on new Jotform submissions and first checks if an email address is provided.

• Email present: Proceeds to credit check and validation
• Email missing: Customer details are added to Rejected output for review with reason 'Email missing'.

2. 💳 Credit Management: Before each ZeroBounce call, the workflow checks your account for sufficient credits to prevent node failures.

• Success: Proceeds to Stage 1 (Validation).
• Failure: Customer details are added to Rejected output for retry with reason 'Not enough credits'.

3. ✔️ Stage 1: Email Validation: Validates the email address with ZeroBounce.

• Valid: Adds the result to Accepted output and creates a person in ActiveCampaign.
• Invalid: Logs to a Google Sheet with the validation results and a reason for rejection for review.
• Catch-all: Proceeds to Stage 2 (Scoring).

4. 🎯 Stage 2: Email Scoring: For "Catch-all" emails, the workflow requests ZeroBounce Scoring.

• High Score (>=9): Syncs to ActiveCampaign.
• Medium/Low Score: Suppressed and added to a Google Sheet with the assigned score for review.

5. 📤 Output Results:

• Accepted: Output validation and scoring results to Accepted and ActiveCampaign
• Rejected Output validation and scoring results to Rejected.

💡 Key Benefits

• ✨ Zero-Waste Sync: Only "Valid" or "High-Scoring" leads reach your CRM.
• 🛡️ Credit Safety: Internal checks ensure you never trigger an API call without credits.
• 📊 Detailed Suppressions: Every rejected lead is categorized by reason (e.g. Email Missing, Invalid, Low Score, or Insufficient credits).

🧩 Nodes used in this workflow

• ZeroBounce
• Jotform Trigger
• ActiveCampaign
• Google Sheets (or alternative e.g. Data Table)

📋 Setup Requirements

• Jotform: Connect via API Key to receive "Form Submission" events.
• ZeroBounce: Connect via API Key. Create one here.
• ActiveCampaign: Connect via API Key to create/update people for high-quality leads.
• Google Sheets: Connect via OAuth2 to append/update rows in a Google Sheets worksheet. Alternatively, swap these nodes out with any other data storage node e.g. n8n Data Table or Microsoft Excel. The sheets/tables can be created with the headers:
• Accepted columns: Email,First Name,Last Name,Accepted At,Accepted Reason,ZB Status,ZB Sub Status,ZB Free Email,ZB Did You Mean,ZB Account,ZB Domain,ZB Domain Age Days,ZB SMTP Provider,ZB MX Found,ZB MX Record,ZB Score
• Rejected columns Email,First Name,Last Name,Rejected At,Rejected Reason,ZB Status,ZB Sub Status,ZB Free Email,ZB Did You Mean,ZB Account,ZB Domain,ZB Domain Age Days,ZB SMTP Provider,ZB MX Found,ZB MX Record,ZB Score