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Vet new Form.io leads with ZeroBounce and sync qualified contacts to Pipedrive

Workflow preview

Vet new Form.io leads with ZeroBounce and sync qualified contacts to Pipedrive preview
Open on n8n.io

Overview

Form.io to Pipedrive: Advanced ZeroBounce Lead Vetting

This workflow automates the transition of new Form.io submissions into Pipedrive, using ZeroBounce for multi-layer validation (Validation + AI Scoring).

Results are also output to Google Sheets for review.

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πŸš€ How it Works

  1. ⚑ Trigger & Verification: Activates on new Form.io submissions and first checks if an email address is provided.
  • Email present: Proceeds to credit check and validation
  • Email missing: Customer details are added to Rejected output for review with reason 'Email missing'.
  1. πŸ’³ Credit Management: Before each ZeroBounce call, the workflow checks your account for sufficient credits to prevent node failures.
  • Success: Proceeds to Stage 1 (Validation).
  • Failure: Customer details are added to Rejected output for retry with reason 'Not enough credits'.
  1. βœ”οΈ Stage 1: Email Validation: Validates the email address with ZeroBounce.
  • Valid: Adds the result to Accepted output and creates a person in Pipedrive.
  • Invalid: Logs to a Google Sheet with the validation results and a reason for rejection for review.
  • Catch-all: Proceeds to Stage 2 (Scoring).
  1. 🎯 Stage 2: AI Email Scoring: For "Catch-all" emails, the workflow requests ZeroBounce AI Scoring.
  • High Score (>=9): Syncs to Pipedrive.
  • Medium/Low Score: Suppressed and added to a Google Sheet with the assigned score for review.
  1. πŸ“€ Output Results:
  • Accepted: Output validation and scoring results to Accepted and Pipedrive
  • Rejected Output validation and scoring results to Rejected.

πŸ’‘ Key Benefits

  • ✨ Zero-Waste Sync: Only "Valid" or "High-Scoring" leads reach your CRM.
  • πŸ›‘οΈ Credit Safety: Internal checks ensure you never trigger an API call without credits.
  • πŸ“Š Detailed Suppressions: Every rejected lead is categorized by reason (e.g. Email Missing, Invalid, Low Score, or Insufficient credits).

🧩 Nodes used in this workflow

πŸ“‹ Setup Requirements

  • Form.io: Connect via credentials to receive "Form Submission" events.
  • ZeroBounce: Connect via API Key. Create one here.
  • Pipedrive: Connect via API Key to create/update people for high-quality leads.
  • Google Sheets: Connect via OAuth2 to append/update rows in a Google Sheets worksheet. Alternatively, swap these nodes out with any other data storage node e.g. n8n Data Table or Microsoft Excel. The sheets/tables can be created with the headers:
  • Accepted columns: Email,Name,Accepted At,Accepted Reason,ZB Status,ZB Sub Status,ZB Free Email,ZB Did You Mean,ZB Account,ZB Domain,ZB Domain Age Days,ZB SMTP Provider,ZB MX Found,ZB MX Record,ZB Score
  • Rejected columns Email,Name,Rejected At,Rejected Reason,ZB Status,ZB Sub Status,ZB Free Email,ZB Did You Mean,ZB Account,ZB Domain,ZB Domain Age Days,ZB SMTP Provider,ZB MX Found,ZB MX Record,ZB Score