Schedule weekly Facebook posts from Google Sheets every Sunday

Schedule Weekly Facebook Posts from Google Sheets Every Sunday ✨ | 1-Click Weekly FB & IG Posts for Busy Solopreneurs 🧘‍♀️☕

Automate your social media with grace and simplicity. The SoftTech Sunday Scheduler is a no-code Google Sheets + Make (formerly Integromat) integration that lets solopreneurs plan, schedule, and publish a full week of Facebook and Instagram content in under a minute—every Sunday at 7 PM. Designed for gentle growth, this system blends soft-tech ease with technical precision, so you stay consistent without burnout.

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🔧 Step-by-Step Setup Instructions

Follow these clear steps to get your SoftTech Sunday Scheduler up and running:

1. Duplicate the Google Sheet Template

• Open the provided Google Sheets template (link to your submission).
• Click File > Make a copy to save it to your Google Drive.
• Rename it (e.g., “My Social Content Queue”).

2. Enable Google Sheets API (if required)

• If using Make or Zapier, ensure your Google account has Google Sheets API access enabled.
• Go to Google Cloud Console, create a project, enable the Sheets API, and link it to your automation tool.

3. Connect Google Sheet to Make (Integromat)

• Log in to your Make.com account.
• Import the SoftTech Sunday Scheduler scenario (provided in the template package).
• In the Google Sheets module, connect your copied sheet.
• Authorize access when prompted.

4. Map the Scheduler Trigger

• Locate the Schedule module in Make.
• Set it to run weekly on Sundays at 7:00 PM (adjust timezone as needed).
• This triggers the automation every week.

5. Configure Social Media Publishing

• Use the Facebook Pages and/or Instagram Business modules in Make.
• Connect your Facebook Developer account and assign your Page(s) and Instagram Business Account.
• Ensure your account is set up as a Meta Business Suite user with proper permissions.

6. Test the Workflow

• Add a test row in your Google Sheet (see column specs below).
• Manually run the Make scenario to verify:
  • Post text is pulled correctly.
  • Hashtags are appended.
  • Post is published to your selected platforms.
• Check your Facebook Page or Instagram feed for the live post.

7. Go Live

• Once tested, activate the scenario.
• Every Sunday at 7 PM, the system will:
  • Read the top unpublished row.
  • Publish the content.
  • Mark the row as “Published” with a timestamp.

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📊 Google Sheet Column Specifications

Your sheet must follow this exact column structure for seamless automation:

Column	Header	Required	Format & Notes
A	Post Date	Yes	MM/DD/YYYY – Suggested publish date (for your reference)
B	Content	Yes	Plain text or rich text (emojis allowed). Max 2,200 characters.
C	Hashtags	No	Comma-separated or space-separated hashtags (e.g., #MindfulMarketing, #SolopreneurLife). Auto-appended to post.
D	Media URL	No	Direct public link to image or video (must be hosted online: Google Drive shared link, Imgur, etc.). GIFs and MP4s supported.
E	Platform	Yes	Facebook, Instagram, or Both – determines where the post goes.
F	Status	Auto	Leave blank initially. Will be auto-updated to Published - [Timestamp] after posting.
G	Notes	No	Optional internal notes (e.g., campaign name, draft source).

> ✅ Tip: Freeze Row 1 (header row) and use Data Validation in Column E (Facebook, Instagram, Both) to prevent input errors.

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🔄 Workflow Explanation

The SoftTech Sunday Scheduler runs a fully automated weekly cycle:

1. Every Sunday at 7:00 PM, the Make scenario triggers.
2. It scans your Google Sheet starting from Row 2, looking for the first row with an empty Status cell.
3. It pulls:
   • Content
   • Hashtags (appends to content)
   • Media URL (if present)
   • Platform (determines destination)
4. Using the Meta API, it publishes the post to your connected Facebook Page and/or Instagram Business Account.
5. Upon successful posting, it updates the Status column with Published - [YYYY-MM-DD HH:MM].
6. The next week, it moves to the next unpublished row—creating a first-in, first-out content queue.

🔁 Evergreen Tip: Duplicate your favorite content rows and insert them at the bottom to recycle high-performing posts.

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🛠️ Pre-Conditions & Requirements

Before using this template, ensure you meet the following:

• ✅ Google Account with access to Google Sheets.
• ✅ Make.com (Integromat) account (Free plan supports this workflow).
• ✅ Facebook Business Suite with:
  • Admin access to a Facebook Page.
  • Connected Instagram Business Account (not personal).
• ✅ Media files hosted online with public sharing enabled (e.g., Google Drive link set to “Anyone with the link can view”).
• ✅ Google Sheet shared with your Make integration (via email connection).

> ⚠️ Note: Instagram carousel posts are not supported in this version. Only single-image or video posts.

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🎨 Customization Guidance

Make this system your own with these flexible tweaks:

Change the Schedule

• In Make, edit the Schedule module to run on a different day/time (e.g., Saturday morning).

Add Platforms

• Extend the workflow to LinkedIn, Twitter (X), or Pinterest by adding new modules in Make and mapping the same sheet data.

Enhance Content Logic

• Use filters in Make to:
  • Skip rows with Status already filled.
  • Only post if Media URL is valid.
  • Send email alerts on failure.

Customize Hashtag Behavior

• Modify the aggregator module to:
  • Limit to top 5 hashtags.
  • Pull from a separate “Hashtag Bank” sheet tab.
  • Randomize hashtag selection for variety.

Enable Draft Review

• Insert a Google Form to collect post ideas.
• Use Make to append form responses to the sheet—turning input into a team-friendly content hub.

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🌿 Who It’s For

Perfect for:

• Coaches & consultants wanting consistent visibility
• Etsy sellers promoting new listings
• Mom-preneurs balancing business and family
• Wellness creators sharing mindful tips

This system grows with you—start solo, scale with automation.