Social media auto-posting to Instagram, Facebook & LinkedIn from Google Sheets

📌 Workflow Overview

This workflow enables multi-platform social media posting using Google Sheets as the control center.

Whenever a new row is added to the sheet, the workflow automatically posts the content to Instagram, Facebook, and/or LinkedIn based on platform flags, then updates the post status to prevent duplicates.

Supported Platforms

• Instagram (Business)
• Facebook Pages
• LinkedIn Pages

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🧠 Key Concept

Google Sheets acts as a lightweight CMS and automation trigger.

Each row represents one post, and simple TRUE/FALSE columns decide where that post should be published.

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📄 Required Google Sheets Columns

The content sheet must include the following columns:

• Content – Text to publish
• Instagram – TRUE / FALSE
• Facebook – TRUE / FALSE
• LinkedIn – TRUE / FALSE
• Status – Updated after posting
• Row Number – Used for precise updates

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⚙️ How This Workflow Works

1️⃣ Trigger: New Content Added

• The workflow starts when a new row is added to Google Sheets.
• This allows near real-time publishing without manual execution.

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2️⃣ Configuration Setup

• Platform-specific values like:
  • Instagram Business Account ID
  • Facebook Page ID
• Are defined once in a configuration node for easy reuse and maintenance.

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3️⃣ Platform Routing Logic

• IF nodes check each platform column:
  • Instagram = TRUE → post to Instagram
  • Facebook = TRUE → post to Facebook
  • LinkedIn = TRUE → post to LinkedIn
• One row can trigger posting to multiple platforms.

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4️⃣ Platform Posting

• Posts are published using:
  • Facebook Graph API (Instagram + Facebook)
  • LinkedIn API (LinkedIn Pages)
• The Content column is used directly as the post body.

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5️⃣ Status Update (Per Platform)

• After posting:
  • The workflow updates the same row using Row Number
  • Marks the post as completed for that platform
• This prevents duplicate or accidental re-posts.

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🔄 Current Capabilities

• Multi-platform posting from one sheet
• Platform-specific routing logic
• Real-time execution on new content
• Safe status updates using row matching

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🚀 Designed for Easy Expansion

This workflow is intentionally modular and can be extended with:

• Scheduled posting (date/time columns)
• Image & media handling
• AI-generated captions
• Hashtag optimization
• Engagement analytics
• Retry & error handling logic

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✅ Best Practices

• Use TRUE / FALSE consistently in platform columns
• Keep Google Sheets as the single source of truth
• Add validation or approval columns if used by teams

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📦 Ideal Use Cases

• Social media managers
• Marketing teams
• Founders & creators
• Agencies handling multiple platforms

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This workflow provides a scalable foundation for social media automation while remaining simple, transparent, and easy to maintain.