HubSpot contact AI enrichment

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

This n8n template auto enriches brand new HubSpot contacts with company details. Each day it finds contacts created in the last 24 hours (skipping free email domains), researches the company from t...

Best for

Lead Generation automation workflows
AI RAG automation workflows
intermediate n8n builders looking for reusable templates

Tools used

n8n-nodes-base.hubspot, @n8n/n8n-nodes-langchain.toolserpapi, n8n-nodes-base.filter, @n8n/n8n-nodes-langchain.lmchatgooglegemini, @n8n/n8n-nodes-langchain.agent, @n8n/n8n-nodes-langchain.outputparserstructured, n8n-nodes-base.stickynote, n8n-nodes-base.scheduletrigger

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Miha.

Original n8n.io source

1.1 Workflow description

Title: HubSpot contact AI enrichment
Workflow name: HubSpot contact AI enrichment

This n8n template auto-enriches brand-new HubSpot contacts with company details. Each day it finds contacts created in the last 24 hours (skipping free email domains), researches the company from the contact’s email domain, and writes back clean fields—no manual lookup needed.

Perfect for GTM teams that want better segmentation and faster personalization from day one.

How it works

A daily schedule trigger starts the workflow.
HubSpot: Get recently created/updated contacts pulls the newest records.
A filter keeps only contacts:
- created within the last 24 hours
- whose email domain doesn’t contain gmail.com (adjust as needed).
An AI research agent (Gemini + SerpAPI):
- extracts the company domain from the contact’s email
- searches the web and returns structured JSON:
  - company_name, industry, headquarters_city, headquarters_country, employee_count, website, linkedin, description
HubSpot: Add company info updates the contact with the enriched fields.

How to use

Connect HubSpot on both HubSpot nodes (OAuth2).
Connect SerpAPI (paste your API key).
Connect Google Gemini (Google AI Studio API key).
(Optional) Edit the agent prompt to fetch more/different fields.
(Optional) Tweak the filter to include/exclude other domains.
Activate the workflow to run daily.

Requirements

HubSpot (OAuth2) for reading/updating contacts
SerpAPI for web search results
Google Gemini for company profiling and structured output

Notes & customization

Free domains: Add more exclusions (e.g., yahoo.com, outlook.com) to reduce false positives.
Confidence gating: Require website + LinkedIn before writing to HubSpot, or route low-confidence results for manual review.
Field mapping: Extend the update step with additional properties (e.g., industry tags, HQ timezone).
Frequency: Switch the trigger to hourly for faster enrichment on high-volume inbound.
Data hygiene: Normalize employee count ranges and country names to your CRM picklists.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Get recently created/updated contacts

Type / Role: n8n-nodes-base.hubspot - hubspot
Config choices: Version 2.1

Block 2 - Search the web with SerpAPI

Type / Role: @n8n/n8n-nodes-langchain.toolSerpApi - toolSerpApi
Config choices: Version 1

Block 3 - Filter contacts created in the last 24h

Type / Role: n8n-nodes-base.filter - filter
Config choices: Version 2.2

Block 4 - Google Gemini Chat Model

Type / Role: @n8n/n8n-nodes-langchain.lmChatGoogleGemini - lmChatGoogleGemini
Config choices: Version 1

Block 5 - Company Research Agent

Type / Role: @n8n/n8n-nodes-langchain.agent - agent
Config choices: Version 2

Block 6 - Structured Output Parser

Type / Role: @n8n/n8n-nodes-langchain.outputParserStructured - outputParserStructured
Config choices: Version 1.3

Block 7 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 8 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 9 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 10 - Sticky Note3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 11 - Add company info

Type / Role: n8n-nodes-base.hubspot - hubspot
Config choices: Version 2.1

Block 12 - Run daily

Type / Role: n8n-nodes-base.scheduleTrigger - scheduleTrigger
Config choices: Version 1.2

3. Summary Table

Workflow	HubSpot contact AI enrichment
Complexity	intermediate
Nodes	12
Categories	Lead Generation, AI RAG
Author	Miha
Published	26 Sept 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/8969/8969.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Generation workflows AI RAG workflows

Frequently asked questions

What does HubSpot contact AI enrichment do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation, AI RAG use case.

Miha

10 workflows

Nodes

n8n-nodes-base.hubspot @n8n/n8n-nodes-langchain.toolserpapi n8n-nodes-base.filter @n8n/n8n-nodes-langchain.lmchatgooglegemini @n8n/n8n-nodes-langchain.agent @n8n/n8n-nodes-langchain.outputparserstructured n8n-nodes-base.stickynote n8n-nodes-base.scheduletrigger

Complexity

intermediate

Published 26 Sept 2025

Likes 0

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Install path: /data/workflows/8969/8969.json

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HubSpot contact AI enrichment

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

How it works

How to use

Requirements

Notes & customization

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Get recently created/updated contacts

Block 2 - Search the web with SerpAPI

Block 3 - Filter contacts created in the last 24h

Block 4 - Google Gemini Chat Model

Block 5 - Company Research Agent

Block 6 - Structured Output Parser

Block 7 - Sticky Note

Block 8 - Sticky Note1

Block 9 - Sticky Note2

Block 10 - Sticky Note3

Block 11 - Add company info

Block 12 - Run daily

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions