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Google Sheets send SMS with Twilio - bulk SMS automation simplified!

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Google Sheets send SMS with Twilio - bulk SMS automation simplified! preview
Open on n8n.io

Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Video Introduction Want to automate your i...

Best for

  • Lead Nurturing automation workflows
  • Multimodal AI automation workflows
  • intermediate n8n builders looking for reusable templates

Tools used

n8n-nodes-base.googlesheetstrigger, n8n-nodes-base.set, n8n-nodes-base.merge, n8n-nodes-base.if, n8n-nodes-base.twilio, n8n-nodes-base.googlesheets, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Milan Vasarhelyi - SmoothWork.

Original n8n.io source

1.1 Workflow description

Title
Google Sheets send SMS with Twilio - bulk SMS automation simplified!
Workflow name
Google Sheets send SMS with Twilio - bulk SMS automation simplified!

Video Introduction

Want to automate your inbox or need a custom workflow? 📞 Book a Call | 💬 DM me on Linkedin

Overview

This workflow automates sending personalized SMS messages directly from a Google Sheet using Twilio. Simply update a row's status to "To send" and the workflow automatically sends the text message, then updates the status to "Success" or "Error" based on delivery results. Perfect for event reminders, bulk notifications, appointment confirmations, or any scenario where you need to send customized messages to multiple recipients.

Key Features

  • Simple trigger mechanism: Change the status column to "To send" to queue messages
  • Personalization support: Use [First Name] and [Last Name] placeholders in message templates
  • Automatic status tracking: The workflow updates your spreadsheet with delivery results
  • Error handling: Failed deliveries are clearly marked, making it easy to identify issues like invalid phone numbers
  • Runs every minute: The workflow polls your sheet continuously when active

Setup Instructions

Step 1: Copy the Template Spreadsheet

Make a copy of the Google Sheets template by going to File → Make a copy. You must use your own copy so the workflow has permission to update status values.

Step 2: Connect Your Accounts

  1. Google Sheets: Add your Google account credentials to the 'Monitor Google Sheet for SMS Queue' trigger node
  2. Twilio: Sign up for a free Twilio account (trial works for testing). From your Twilio dashboard, get your Account SID, Auth Token, and Twilio phone number, then add these credentials to the 'Send SMS via Twilio' node

Step 3: Configure the Workflow

In the Config node, update:

  • sheet_url: Paste the URL of your copied Google Sheet
  • from_number: Enter your Twilio phone number (include country code, e.g., +1234567890)

Step 4: Activate and Test

Activate the workflow using the toggle in the top right corner. Add a row to your sheet with the required information (ID, First Name, Phone Number, Message Template) and set the Status to "To send". Within one minute, the workflow will process the message and update the status accordingly.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Monitor Google Sheet for SMS Queue

Type / Role
n8n-nodes-base.googleSheetsTrigger - googleSheetsTrigger
Config choices
Version 1

Block 2 - Config

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 3 - Merge Config with Row Data

Type / Role
n8n-nodes-base.merge - merge
Config choices
Version 3.2

Block 4 - Prepare SMS Content

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 5 - Check if Ready to Send

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 6 - Send SMS via Twilio

Type / Role
n8n-nodes-base.twilio - twilio
Config choices
Version 1

Block 7 - Update Status to Sending

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.7

Block 8 - Check Send Result

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 9 - Mark as Success

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.7

Block 10 - Mark as Error

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.7

Block 11 - Configuration Helper

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 12 - Creator Contact Info

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 13 - Workflow Description

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

3. Summary Table

Workflow Google Sheets send SMS with Twilio - bulk SMS automation simplified!
Complexity intermediate
Nodes 13
Categories Lead Nurturing, Multimodal AI
Author Milan Vasarhelyi - SmoothWork
Published 17 Sept 2025

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/8684/8684.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Google Sheets send SMS with Twilio - bulk SMS automation simplified! do?

Video Introduction Want to automate your i...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Nurturing, Multimodal AI use case.