Qualify web leads and send replies with Groq, Gmail, Sheets and Slack

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1. Workflow Overview

Quick Overview This workflow receives new lead form submissions via webhook, uses Groq (OpenAI compatible Chat Completions) to score and draft a reply, then sends the email via Gmail, logs the lead...

Best for

Lead Nurturing automation workflows
AI Summarization automation workflows
intermediate n8n builders looking for reusable templates

Tools used

n8n-nodes-base.webhook, n8n-nodes-base.code, n8n-nodes-base.httprequest, n8n-nodes-base.gmail, n8n-nodes-base.googlesheets, n8n-nodes-base.slack, n8n-nodes-base.respondtowebhook, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Salman Sikandar.

Original n8n.io source

1.1 Workflow description

Title: Qualify web leads and send replies with Groq, Gmail, Sheets and Slack
Workflow name: Qualify web leads and send replies with Groq, Gmail, Sheets and Slack

Quick Overview

This workflow receives new lead form submissions via webhook, uses Groq (OpenAI-compatible Chat Completions) to score and draft a reply, then sends the email via Gmail, logs the lead to Google Sheets as a lightweight CRM, and posts a lead alert to Slack.

How it works

Receives a POST request from your lead/contact form via a webhook.
Extracts and normalizes common form fields (name, email, message, service interest, phone, company) and stops if no email is provided.
Sends the lead details to Groq’s Chat Completions API to generate a lead score/tier, intent summary, urgency, a drafted reply email, and a Slack note.
Parses the Groq JSON response and flags leads as “hot” when the score is 8 or higher.
Sends the drafted reply to the lead using Gmail.
Appends the lead details and AI outputs to a Google Sheets “Leads-CRM” sheet and posts a formatted alert to a Slack channel.
Returns a JSON confirmation response to the original webhook request.

Setup

Configure your form provider to POST submissions to the workflow’s webhook URL (path: /new-lead).
Add an HTTP Header Auth credential containing your Groq API key for the Groq Chat Completions request.
Connect Gmail OAuth2 credentials and set the desired Reply-To address (default is [email protected]).
Connect Google Sheets OAuth2 credentials and update the target spreadsheet and sheet to match your CRM columns.
Connect Slack credentials and choose the destination channel (default: #leads).

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Lead Form Webhook

Type / Role: n8n-nodes-base.webhook - webhook
Config choices: Version 2

Block 2 - Parse Form Fields

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 3 - Groq — Qualify & Draft Reply

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 4 - Parse Groq Response

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 5 - Send Reply Email

Type / Role: n8n-nodes-base.gmail - gmail
Config choices: Version 2.1

Block 6 - Create CRM Record (Google Sheets)

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.5

Block 7 - Slack Team Alert

Type / Role: n8n-nodes-base.slack - slack
Config choices: Version 2.3

Block 8 - Webhook Response

Type / Role: n8n-nodes-base.respondToWebhook - respondToWebhook
Config choices: Version 1.1

Block 9 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 10 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 11 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 12 - Sticky Note3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Qualify web leads and send replies with Groq, Gmail, Sheets and Slack
Complexity	intermediate
Nodes	12
Categories	Lead Nurturing, AI Summarization
Author	Salman Sikandar
Published	15 Jun 2026

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/16355/16355.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Nurturing workflows AI Summarization workflows

Frequently asked questions

What does Qualify web leads and send replies with Groq, Gmail, Sheets and Slack do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Nurturing, AI Summarization use case.

Salman Sikandar

3 workflows

Nodes

n8n-nodes-base.webhook n8n-nodes-base.code n8n-nodes-base.httprequest n8n-nodes-base.gmail n8n-nodes-base.googlesheets n8n-nodes-base.slack n8n-nodes-base.respondtowebhook n8n-nodes-base.stickynote

Complexity

intermediate

Published 15 Jun 2026

Likes 0

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Install path: /data/workflows/16355/16355.json

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Qualify web leads and send replies with Groq, Gmail, Sheets and Slack

Workflow preview

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

Quick Overview

How it works

Setup

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Lead Form Webhook

Block 2 - Parse Form Fields

Block 3 - Groq — Qualify & Draft Reply

Block 4 - Parse Groq Response

Block 5 - Send Reply Email

Block 6 - Create CRM Record (Google Sheets)

Block 7 - Slack Team Alert

Block 8 - Webhook Response

Block 9 - Sticky Note

Block 10 - Sticky Note1

Block 11 - Sticky Note2

Block 12 - Sticky Note3

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions