Enrich person data and update CRM with Airtop and Hubspot

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Automating Person Data Enrichment and CRM Update Use Case This automation enriches a person’s professional profile using their name and work email, scores them against an ICP (Ideal Customer Profil...

Best for

Lead Generation automation workflows
AI Summarization automation workflows
intermediate n8n builders looking for reusable templates

Tools used

n8n-nodes-base.formtrigger, n8n-nodes-base.executeworkflowtrigger, n8n-nodes-base.executeworkflow, n8n-nodes-base.aggregate, n8n-nodes-base.set, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Airtop.

Original n8n.io source

1.1 Workflow description

Title: Enrich person data and update CRM with Airtop and Hubspot
Workflow name: Enrich person data and update CRM with Airtop and Hubspot

Automating Person Data Enrichment and CRM Update

Use Case

This automation enriches a person’s professional profile using their name and work email, scores them against an ICP (Ideal Customer Profile), and updates their record in HubSpot. It’s ideal for sales, marketing, and recruitment teams needing reliable contact insights.

What This Automation Does

This automation performs the following using the input parameters:

Person name: The full name of the individual.
Work email: The professional email address of the contact.
Airtop Profile (connected to LinkedIn): An authenticated Airtop Profile used for LinkedIn-based enrichment.
Hubspot object id: The internal HubSpot ID for the contact to be updated.

How It Works

Initiates the workflow using a form or external trigger.
Uses the name and email to extract and enrich the person’s data, including:
- LinkedIn profile and company page
- About section, job title, location
- ICP score, seniority level, AI interest, technical depth, connection and follower counts
Formats and maps the enriched data.
Pushes the updated data to HubSpot using the object ID.

Setup Requirements

Airtop API Key
Airtop Profile logged in to LinkedIn.
HubSpot access with object ID field for each contact to update.

Next Steps

Combine with Lead Generation: Use as part of an end-to-end workflow that sources leads and enriches them in real time.
Trigger from CRM: Initiate this workflow when a new contact is added in HubSpot or another CRM.
Customize Scoring Logic: Tailor the ICP calculation to your team’s specific criteria.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - On form submission

Type / Role: n8n-nodes-base.formTrigger - formTrigger
Config choices: Version 2.2

Block 2 - When Executed by Another Workflow

Type / Role: n8n-nodes-base.executeWorkflowTrigger - executeWorkflowTrigger
Config choices: Version 1.1

Block 3 - Save data in Hubspot

Type / Role: n8n-nodes-base.executeWorkflow - executeWorkflow
Config choices: Version 1.2

Block 4 - Extract person info and calculate ICP

Type / Role: n8n-nodes-base.executeWorkflow - executeWorkflow
Config choices: Version 1.2

Block 5 - Aggregate

Type / Role: n8n-nodes-base.aggregate - aggregate
Config choices: Version 1

Block 6 - Edit Fields

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 7 - Unify Params

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 8 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 9 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 10 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 11 - Sticky Note7

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Enrich person data and update CRM with Airtop and Hubspot
Complexity	intermediate
Nodes	11
Categories	Lead Generation, AI Summarization
Author	Airtop
Published	21 May 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/4255/4255.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Generation workflows AI Summarization workflows

Frequently asked questions

What does Enrich person data and update CRM with Airtop and Hubspot do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation, AI Summarization use case.

Airtop

40 workflows

Nodes

n8n-nodes-base.formtrigger n8n-nodes-base.executeworkflowtrigger n8n-nodes-base.executeworkflow n8n-nodes-base.aggregate n8n-nodes-base.set n8n-nodes-base.stickynote

Complexity

intermediate

Published 21 May 2025

Likes 0

View on n8n.io Download Workflow

Install path: /data/workflows/4255/4255.json

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Enrich person data and update CRM with Airtop and Hubspot

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

Automating Person Data Enrichment and CRM Update

Use Case

What This Automation Does

How It Works

Setup Requirements

Next Steps

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - On form submission

Block 2 - When Executed by Another Workflow

Block 3 - Save data in Hubspot

Block 4 - Extract person info and calculate ICP

Block 5 - Aggregate

Block 6 - Edit Fields

Block 7 - Unify Params

Block 8 - Sticky Note

Block 9 - Sticky Note1

Block 10 - Sticky Note2

Block 11 - Sticky Note7

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions