Capture website leads with Slack notifications, Gmail responses & sheets archiving

Website Lead Notification System

Let's build this simple and high-value workflow. Here is a detailed, node-by-node explanation of how it works and how to set it up in n8n.

How It Works

This workflow acts as a bridge between your website's contact form and your sales team. It waits for a submission from your website via a Webhook. As soon as a new lead fills out the form, the workflow instantly captures their data and sends a formatted notification to your team's Slack channel. This ensures your team can respond to new leads in real time, without any delays.

Setup Steps

1. Webhooks Trigger: Receive Website Form Submissions

• Node Type: Webhook Trigger
• Parameters:
  • HTTP Method: POST
  • Path: new-lead
• Explanation: This node is the starting point. It creates a unique URL that you will use in your website's form submission settings. When a visitor submits your form, the data is sent to this URL as a POST request, triggering the workflow.

2. Slack: Notify Sales Team

• Node Type: Slack
• Credentials: YOUR_SLACK_CREDENTIAL
• Parameters:
  • Operation: Post Message
  • Channel: YOUR_SALES_CHANNEL_ID (e.g., #sales-leads)
  • Text: `New Website Lead! - Name: {{ $json.name }}
    • Company: {{ $json.company }}
    • Email: {{ $json.email }}
    • Message: {{ $json.message }}`
• Explanation: This node sends a formatted message to your designated Slack channel. The curly braces {{ }} contain n8n expressions that dynamically pull the data (name, company, email, etc.) from the website form submission.

3. Google Sheets: Archive Lead Data (Optional)

• Node Type: Google Sheets
• Credentials: YOUR_GOOGLE_SHEETS_CREDENTIAL
• Parameters:
  • Operation: Add Row
  • Spreadsheet ID: YOUR_SPREADSHEET_ID
  • Sheet Name: Leads
  • Data:
    • Name: ={{ $json.name }}
    • Email: ={{ $json.email }}
    • Date: ={{ $now }}
• Explanation: This is an optional but recommended step. This node automatically adds a new row to a Google Sheet, creating a clean, organized archive of all your website leads.

4. Gmail: Send Automatic Confirmation Email (Optional)

• Node Type: Gmail
• Credentials: YOUR_GMAIL_CREDENTIAL
• Parameters:
  • Operation: Send
  • To: ={{ $json.email }}
  • Subject: Thanks for contacting us!
  • Body: Hi {{ $json.name }}, thanks for reaching out. We've received your message and will get back to you shortly.
• Explanation: This node provides a quick and professional automated response to the new lead, confirming that their message has been received.

Final Step: Activation

1. After configuring the nodes, click "Save" at the top of the canvas.
2. Click the "Active" toggle in the top-right corner. The workflow is now live and will listen for new form submissions.
3. Remember: You need to configure your website's form to send a POST request to the URL from your Webhook Trigger node.