Capture website leads to HubSpot or Google Sheets with Slack follow-up

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

This n8n template demonstrates how to capture website leads via a webhook, validate the data, optionally enrich it, store it in your CRM (HubSpot) or a simple Google Sheet, and instantly notify you...

Best for

Lead Generation automation workflows
advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.webhook, n8n-nodes-base.stickynote, n8n-nodes-base.set, n8n-nodes-base.code, n8n-nodes-base.if, n8n-nodes-base.respondtowebhook, n8n-nodes-base.httprequest, n8n-nodes-base.switch

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Mohammad Abubakar.

Original n8n.io source

1.1 Workflow description

Title: Capture website leads to HubSpot or Google Sheets with Slack follow-up
Workflow name: Capture website leads to HubSpot or Google Sheets with Slack follow-up

This n8n template demonstrates how to capture website leads via a webhook, validate the data, optionally enrich it, store it in your CRM (HubSpot) or a simple Google Sheet, and instantly notify your team via email and Slack.

This is ideal for agencies, freelancers, SaaS founders, and small sales teams who want every lead recorded and followed up automatically within seconds.

Good to know

The workflow supports two storage options: HubSpot or Google Sheets (choose one branch).
Enrichment (Clearbit/Hunter) is optional and can be disabled with a single toggle/IF branch.
Consider adding anti-spam (honeypot/captcha) if your form gets abused.

How it works

Webhook receives the lead Your website form sends a POST request to the Webhook URL with lead fields (name, email, message, etc.).
Validation & normalization The workflow trims and normalizes fields (like lowercasing email) and checks required fields. If invalid, it returns a 400 response code immediately.
Optional enrichment (Clearbit/Hunter) If enrichment is enabled, the workflow calls an enrichment API and merges results into the lead object (industry, company size, domain, etc.). If enrichment fails, the workflow continues (doesn’t block lead capture).
Save lead to CRM (Choose one)

HubSpot branch: find contact by email → create or update the contact record
Google Sheets branch: lookup row by email → update if found → otherwise append a new row

Instant notifications Posts a Slack message to a channel, optionally including a CRM/Sheet link
Success response to the website Returns a 200 response { ok: true } so your website can show a “Thanks!” message.

How to use?

Import the workflow into n8n.
Configure the Webhook node and copy the production URL into your website form submit action.
Choose your storage path:

Enable HubSpot nodes OR
Enable Google Sheets nodes

Add credentials:

Slack credential
(Optional) HubSpot / Google Sheets
(Optional) Clearbit/Hunter keys in the HTTP Request node

Send a test lead from your website and confirm:

Lead saved correctly
Email received
Slack notification posted
Website receives a 200 response

Requirements

An n8n instance (cloud or self-hosted)
One of:

HubSpot account (for CRM storage), or
Google account + Google Sheets (for spreadsheet storage)

Slack workspace + Slack credentials
Optional: Clearbit/Hunter account for enrichment

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Webhook Trigger

Type / Role: n8n-nodes-base.webhook - webhook
Config choices: Version 2.1

Block 2 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 3 - Normalize leads

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 4 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 5 - Code - Validate Lead

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 6 - IF node — Is Valid?

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2.3

Block 7 - Respond to Webhook — 400 Bad Request (invalid path)

Type / Role: n8n-nodes-base.respondToWebhook - respondToWebhook
Config choices: Version 1.5

Block 8 - IF node — Enrichment enabled?

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2.3

Block 9 - HTTP Request - Enrich (Optional)

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.3

Block 10 - Set - Merge Enrichment into lead

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 11 - Switch - Choose destination (Sheets vs HubSpot)

Type / Role: n8n-nodes-base.switch - switch
Config choices: Version 3.4

Block 12 - Google Sheets- Lookup by email

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.7

Block 13 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 14 - Set - Snapshot data

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 15 - Merge

Type / Role: n8n-nodes-base.merge - merge
Config choices: Version 3.2

Block 16 - IF - Sheets update Failed?

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2.3

Block 17 - Slack - update failed

Type / Role: n8n-nodes-base.slack - slack
Config choices: Version 2.4

Block 18 - Slack - Successfully updated

Type / Role: n8n-nodes-base.slack - slack
Config choices: Version 2.4

Block 19 - Hubspot - Create/Update contacts

Type / Role: n8n-nodes-base.hubspot - hubspot
Config choices: Version 2.2

Block 20 - IF - HubSpot Failed?

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2.3

Block 21 - Slack - HubSpot Successfully updated

Type / Role: n8n-nodes-base.slack - slack
Config choices: Version 2.4

Block 22 - Slack - HubSpot update failed

Type / Role: n8n-nodes-base.slack - slack
Config choices: Version 2.4

Block 23 - Respond to Webhook - 500 - Sheets

Type / Role: n8n-nodes-base.respondToWebhook - respondToWebhook
Config choices: Version 1.5

Block 24 - Respond to Webhook - 500 - HubSpot

Type / Role: n8n-nodes-base.respondToWebhook - respondToWebhook
Config choices: Version 1.5

Showing the first 24 of 31 workflow blocks. Download the JSON for the full node graph.

3. Summary Table

Workflow	Capture website leads to HubSpot or Google Sheets with Slack follow-up
Complexity	advanced
Nodes	31
Categories	Lead Generation
Author	Mohammad Abubakar
Published	01 Jan 2026

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/12374/12374.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Generation workflows

Frequently asked questions

What does Capture website leads to HubSpot or Google Sheets with Slack follow-up do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation use case.

Mohammad Abubakar

3 workflows

Nodes

n8n-nodes-base.webhook n8n-nodes-base.stickynote n8n-nodes-base.set n8n-nodes-base.code n8n-nodes-base.if n8n-nodes-base.respondtowebhook n8n-nodes-base.httprequest n8n-nodes-base.switch

Complexity

advanced

Published 01 Jan 2026

Likes 0

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Install path: /data/workflows/12374/12374.json

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Capture website leads to HubSpot or Google Sheets with Slack follow-up

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

This n8n template demonstrates how to capture website leads via a webhook, validate the data, optionally enrich it, store it in your CRM (HubSpot) or a simple Google Sheet, and instantly notify your team via email and Slack.

Good to know

How it works

How to use?

Requirements

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Webhook Trigger

Block 2 - Sticky Note

Block 3 - Normalize leads

Block 4 - Sticky Note1

Block 5 - Code - Validate Lead

Block 6 - IF node — Is Valid?

Block 7 - Respond to Webhook — 400 Bad Request (invalid path)

Block 8 - IF node — Enrichment enabled?

Block 9 - HTTP Request - Enrich (Optional)

Block 10 - Set - Merge Enrichment into lead

Block 11 - Switch - Choose destination (Sheets vs HubSpot)

Block 12 - Google Sheets- Lookup by email

Block 13 - Sticky Note2

Block 14 - Set - Snapshot data

Block 15 - Merge

Block 16 - IF - Sheets update Failed?

Block 17 - Slack - update failed

Block 18 - Slack - Successfully updated

Block 19 - Hubspot - Create/Update contacts

Block 20 - IF - HubSpot Failed?

Block 21 - Slack - HubSpot Successfully updated

Block 22 - Slack - HubSpot update failed

Block 23 - Respond to Webhook - 500 - Sheets

Block 24 - Respond to Webhook - 500 - HubSpot

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions