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Automated website audit & personalized outreach with Lighthouse and GPT-4

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Automated website audit & personalized outreach with Lighthouse and GPT-4 preview
Open on n8n.io

Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Create AI Driven Website Audits & Personalized Outreach with Lighthouse and GPT 4 Who is this for? This workflow is perfect for marketing agencies , SEO consultants , and growth specialists who nee...

Best for

  • Lead Nurturing automation workflows
  • Multimodal AI automation workflows
  • advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.wait, n8n-nodes-base.googlesheets, n8n-nodes-base.code, n8n-nodes-base.if, n8n-nodes-base.httprequest, @n8n/n8n-nodes-langchain.openai, n8n-nodes-base.set, n8n-nodes-base.webhook

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Shahrukh.

Original n8n.io source

1.1 Workflow description

Title
Automated website audit & personalized outreach with Lighthouse and GPT-4
Workflow name
Automated website audit & personalized outreach with Lighthouse and GPT-4

Create AI-Driven Website Audits & Personalized Outreach with Lighthouse and GPT-4

Who is this for?

This workflow is perfect for marketing agencies, SEO consultants, and growth specialists who need to scale personalized outreach without spending hours on manual research.


What problem does it solve?

Traditional cold outreach feels generic and gets ignored.
This template automates website audits and personalized email creation, making your outreach look deeply researched and relevant—at scale.


What this workflow does

  • Pulls business details from a Google Sheet (which you can fill via tools like Google Maps scrapers)
  • Finds company emails using an AI-powered scraper
  • Captures a screenshot of the business homepage
  • Runs a Lighthouse audit (Performance, SEO, Accessibility, Best Practices)
  • Performs UI analysis to spot design gaps using GPT-4
  • Generates a personalized outreach email that references real site data, tone, and scores

Result:
You end up with dozens of qualified leads, each with a full audit report and a ready-to-send outreach email.


Requirements

  • n8n account (self-hosted or cloud)
  • Google Sheets credentials (use n8n’s built-in credential manager)
  • OpenAI API key (stored securely in n8n credentials)
  • Lighthouse node installed

How to Set Up

  1. Connect Google Sheets → Use it as your lead source
  2. Add your OpenAI and Google credentials via n8n credential manager
  3. Replace placeholder variables in the “Set” nodes for your campaign
  4. Enable the Lighthouse node for audits
  5. Run the workflow manually or schedule it

How to Customize

  • Change the email prompt in the OpenAI node to match your tone
  • Modify the Google Sheet structure for different niches
  • Add extra steps (e.g., push to a CRM or email sender like Instantly)

Feel Free to drop me an email if you need help with building a custom automation for your business at : [email protected]

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Wait1

Type / Role
n8n-nodes-base.wait - wait
Config choices
Version 1.1

Block 2 - Get New Rows

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.5

Block 3 - FirstRow

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 4 - If Email is not Empty

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 5 - Update Sheet (email doesn't exist)

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.5

Block 6 - If Email is not BokaDirect's support email

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 7 - BokaDirect Profile URL Request

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.2

Block 8 - ProfilePage or Redirected

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 9 - Get Email

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 10 - Update Sheet URL redirected

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.5

Block 11 - DecisionMaker Name

Type / Role
@n8n/n8n-nodes-langchain.openAi - openAi
Config choices
Version 1.8

Block 12 - Business Details

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 13 - If ProfilePage or not

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 14 - If website exist

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 15 - Professional Email or Personal

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 16 - Professional or Not

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 17 - Update Website doesn't exist

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.5

Block 18 - Set URL from Professional Email

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 19 - Set URL

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 20 - Update Scraped Business Details

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.5

Block 21 - Business Website Request

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.2

Block 22 - Write message for error in Website

Type / Role
@n8n/n8n-nodes-langchain.openAi - openAi
Config choices
Version 1.8

Block 23 - Lighthouse Stats Request

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.2

Block 24 - Translate into Swedish

Type / Role
@n8n/n8n-nodes-langchain.openAi - openAi
Config choices
Version 1.8

Showing the first 24 of 43 workflow blocks. Download the JSON for the full node graph.

3. Summary Table

Workflow Automated website audit & personalized outreach with Lighthouse and GPT-4
Complexity advanced
Nodes 43
Categories Lead Nurturing, Multimodal AI
Author Shahrukh
Published 13 Jul 2025

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/5940/5940.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Automated website audit & personalized outreach with Lighthouse and GPT-4 do?

Create AI Driven Website Audits & Personalized Outreach with Lighthouse and GPT 4 Who is this for? This workflow is perfect for marketing agencies , SEO consultants , and growth specialists who nee...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Nurturing, Multimodal AI use case.