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Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack

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Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack preview
Open on n8n.io

Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

How it works This Lead Capture & Auto Qualification workflow transforms raw leads into qualified prospects through intelligent automation. Here's the high level flow: Lead Intake → Data Validation ...

Best for

  • Lead Generation automation workflows
  • Multimodal AI automation workflows
  • advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.stickynote, n8n-nodes-base.webhook, n8n-nodes-base.if, n8n-nodes-base.clearbit, n8n-nodes-base.httprequest, n8n-nodes-base.merge, n8n-nodes-base.code, n8n-nodes-base.hubspot

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by shae.

Original n8n.io source

1.1 Workflow description

Title
Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack
Workflow name
Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack

How it works This Lead Capture & Auto-Qualification workflow transforms raw leads into qualified prospects through intelligent automation. Here's the high-level flow: Lead Intake → Data Validation → Enrichment → Scoring → Smart Routing → CRM Integration & Notifications The system captures leads from any source, validates the data, enriches it with company intelligence, scores based on qualification criteria, and automatically routes high-value prospects to sales while nurturing lower-priority leads. Set up steps Time to set up: Approximately 30-45 minutes Prerequisites: Active accounts with HubSpot, Clearbit, Apollo, and Slack Step 1: Import Workflow (2 minutes)

Copy the workflow JSON and import into your n8n instance The workflow will appear with all nodes and sticky note documentation

Step 2: Configure Environment Variables (5 minutes) Set these in your n8n environment:

APOLLO_API_URL SLACK_SALES_CHANNEL_ID SLACK_MARKETING_CHANNEL_ID CRM_ASSIGNMENT_URL

Step 3: Set Up API Credentials (15 minutes) Create credential connections for:

Clearbit API (enrichment) Apollo API (HTTP Header Auth) HubSpot API (CRM integration) Slack API (notifications)

Step 4: Customize Scoring Logic (10 minutes)

Review the qualification criteria in the Code node Adjust scoring weights based on your ideal customer profile Modify industry targeting and company size thresholds

Step 5: Test & Activate (8 minutes)

Send test webhook requests to validate the flow Verify CRM contact creation and Slack notifications Activate the workflow for live lead processing

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Sticky Note - Overview

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 2 - Lead Capture Webhook

Type / Role
n8n-nodes-base.webhook - webhook
Config choices
Version 2

Block 3 - Sticky Note - Webhook Setup

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 4 - Validate Lead Data

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2

Block 5 - Sticky Note - Data Validation

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 6 - Enrich with Clearbit

Type / Role
n8n-nodes-base.clearbit - clearbit
Config choices
Version 1

Block 7 - Sticky Note - Enrichment

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 8 - Enrich with Apollo

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.2

Block 9 - Merge Enrichment Data

Type / Role
n8n-nodes-base.merge - merge
Config choices
Version 3

Block 10 - Sticky Note - Lead Scoring

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 11 - Calculate Lead Score

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 12 - Route by Qualification

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2

Block 13 - Sticky Note - High Priority Actions

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 14 - Create HubSpot Contact

Type / Role
n8n-nodes-base.hubspot - hubspot
Config choices
Version 2

Block 15 - Notify Sales Team - High Priority

Type / Role
n8n-nodes-base.slack - slack
Config choices
Version 2.2

Block 16 - Create HubSpot Contact - Medium

Type / Role
n8n-nodes-base.hubspot - hubspot
Config choices
Version 2

Block 17 - Sticky Note - Medium Priority Actions

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 18 - Notify Marketing - Medium Priority

Type / Role
n8n-nodes-base.slack - slack
Config choices
Version 2.2

Block 19 - Log Invalid Data

Type / Role
n8n-nodes-base.noOp - noOp
Config choices
Version 1

Block 20 - Sticky Note - Error Handling

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 21 - Sticky Note - Environment Variables

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 22 - Sticky Note - Integration Points

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

3. Summary Table

Workflow Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack
Complexity advanced
Nodes 22
Categories Lead Generation, Multimodal AI
Author shae
Published 13 Aug 2025

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/7343/7343.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack do?

How it works This Lead Capture & Auto Qualification workflow transforms raw leads into qualified prospects through intelligent automation. Here's the high level flow: Lead Intake → Data Validation ...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation, Multimodal AI use case.