Automated company research & lead enrichment with GPT-4o and Google Sheets

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Supercharge your sales and marketing with this AI powered workflow! Stop wasting hours on manual company research. This template deploys an autonomous AI agent that takes a list of company names...

Best for

Lead Generation automation workflows
AI Chatbot automation workflows
advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.manualtrigger, n8n-nodes-base.set, @n8n/n8n-nodes-langchain.lmchatopenai, @n8n/n8n-nodes-langchain.toolworkflow, @n8n/n8n-nodes-langchain.toolserpapi, @n8n/n8n-nodes-langchain.outputparserstructured, n8n-nodes-base.splitinbatches, n8n-nodes-base.googlesheets

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Candra Reza.

Original n8n.io source

1.1 Workflow description

Title: Automated company research & lead enrichment with GPT-4o and Google Sheets
Workflow name: Automated company research & lead enrichment with GPT-4o and Google Sheets

Supercharge your sales and marketing with this AI-powered workflow! 🚀 Stop wasting hours on manual company research. This template deploys an autonomous AI agent that takes a list of company names from a Google Sheet, scours the web to find critical information, and automatically updates your sheet with the enriched data.

What it does:

Reads a list of companies to research from a Google Sheet.
Uses an AI agent equipped with Google Search and web scraping tools.
Extracts key data points like LinkedIn URLs, pricing details, integrations, market focus (B2B/B2C), and more.
Structures the output into a clean JSON object.
Updates the original Google Sheet with the new information.

Key Features & Customization: This workflow is built to be easily customized. You can modify the AI's prompt in the "AI company researcher" node and adjust the "Structured Output Parser" to gather any public data point you need, such as recent news, key executives, or their technology stack.

Required Credentials:

OpenAI
Google Sheets
SerpApi or ScrapingBee for search capabilities

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - When clicking "Test workflow"

Type / Role: n8n-nodes-base.manualTrigger - manualTrigger
Config choices: Version 1

Block 2 - Input

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.3

Block 3 - OpenAI Chat Model

Type / Role: @n8n/n8n-nodes-langchain.lmChatOpenAi - lmChatOpenAi
Config choices: Version 1

Block 4 - Get website content

Type / Role: @n8n/n8n-nodes-langchain.toolWorkflow - toolWorkflow
Config choices: Version 1.1

Block 5 - SerpAPI - Search Google

Type / Role: @n8n/n8n-nodes-langchain.toolSerpApi - toolSerpApi
Config choices: Version 1

Block 6 - Structured Output Parser

Type / Role: @n8n/n8n-nodes-langchain.outputParserStructured - outputParserStructured
Config choices: Version 1.2

Block 7 - Loop Over Items

Type / Role: n8n-nodes-base.splitInBatches - splitInBatches
Config choices: Version 3

Block 8 - AI Researcher Output Data

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.3

Block 9 - Google Sheets - Update Row with data

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.3

Block 10 - Merge data

Type / Role: n8n-nodes-base.merge - merge
Config choices: Version 2.1

Block 11 - Read Me

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 12 - Get rows to enrich

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.3

Block 13 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 14 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 15 - Sticky Note3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 16 - Sticky Note4

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 17 - Schedule Trigger

Type / Role: n8n-nodes-base.scheduleTrigger - scheduleTrigger
Config choices: Version 1.2

Block 18 - Sticky Note5

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 19 - AI company researcher

Type / Role: @n8n/n8n-nodes-langchain.agent - agent
Config choices: Version 1.6

Block 20 - Search Google with ScrapingBee

Type / Role: @n8n/n8n-nodes-langchain.toolWorkflow - toolWorkflow
Config choices: Version 1.1

Block 21 - Sticky Note6

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 22 - Sticky Note7

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Automated company research & lead enrichment with GPT-4o and Google Sheets
Complexity	advanced
Nodes	22
Categories	Lead Generation, AI Chatbot
Author	Candra Reza
Published	01 Aug 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/6776/6776.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Generation workflows AI Chatbot workflows

Frequently asked questions

What does Automated company research & lead enrichment with GPT-4o and Google Sheets do?

Supercharge your sales and marketing with this AI powered workflow! Stop wasting hours on manual company research. This template deploys an autonomous AI agent that takes a list of company names...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation, AI Chatbot use case.

Candra Reza

5 workflows

Nodes

n8n-nodes-base.manualtrigger n8n-nodes-base.set @n8n/n8n-nodes-langchain.lmchatopenai @n8n/n8n-nodes-langchain.toolworkflow @n8n/n8n-nodes-langchain.toolserpapi @n8n/n8n-nodes-langchain.outputparserstructured n8n-nodes-base.splitinbatches n8n-nodes-base.googlesheets

Complexity

advanced

Published 01 Aug 2025

Likes 0

View on n8n.io Download Workflow

Install path: /data/workflows/6776/6776.json

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Automated company research & lead enrichment with GPT-4o and Google Sheets

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - When clicking "Test workflow"

Block 2 - Input

Block 3 - OpenAI Chat Model

Block 4 - Get website content

Block 5 - SerpAPI - Search Google

Block 6 - Structured Output Parser

Block 7 - Loop Over Items

Block 8 - AI Researcher Output Data

Block 9 - Google Sheets - Update Row with data

Block 10 - Merge data

Block 11 - Read Me

Block 12 - Get rows to enrich

Block 13 - Sticky Note1

Block 14 - Sticky Note2

Block 15 - Sticky Note3

Block 16 - Sticky Note4

Block 17 - Schedule Trigger

Block 18 - Sticky Note5

Block 19 - AI company researcher

Block 20 - Search Google with ScrapingBee

Block 21 - Sticky Note6

Block 22 - Sticky Note7

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions