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Seo competitor analysis & data logging with Semrush API and Google Sheets

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Seo competitor analysis & data logging with Semrush API and Google Sheets preview
Open on n8n.io

Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Competitor Analysis & SEO Data Logging Workflow Using Competitor Analysis Semrush API Description This workflow automates SEO com...

Best for

  • Market Research automation workflows
  • Multimodal AI automation workflows
  • advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.formtrigger, n8n-nodes-base.code, n8n-nodes-base.httprequest, n8n-nodes-base.googlesheets, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Sk developer .

Original n8n.io source

1.1 Workflow description

Title
Seo competitor analysis & data logging with Semrush API and Google Sheets
Workflow name
Seo competitor analysis & data logging with Semrush API and Google Sheets

Competitor Analysis & SEO Data Logging Workflow Using Competitor Analysis Semrush API

Description

This workflow automates SEO competitor analysis using the Competitor Analysis Semrush API and logs the data into Google Sheets for structured reporting.
It captures domain overview, organic competitors, organic pages, and keyword-level insights from the Competitor Analysis Semrush API, then appends them to different sheets for easy tracking.


Node-by-Node Explanation

  1. On form submission – Captures the website URL entered by the user.
  2. Competitor Analysis – Sends the website to the Competitor Analysis Semrush API via HTTP POST request.
  3. Re format output – Extracts and formats the domain overview data.
  4. Domain overview – Saves organic keywords and traffic into Google Sheets.
  5. Reformat – Extracts the organic competitors list.
  6. Organic Competitor – Logs competitor domains, relevance, and traffic into Google Sheets.
  7. Reformat 2 – Extracts organic pages data.
  8. Organic Pages – Stores page-level data such as traffic and keyword counts.
  9. Reformat2 – Extracts organic keywords details.
  10. organic keywords – Logs keyword data like CPC, volume, and difficulty into Google Sheets.

Benefits

  • Automated competitor tracking – No manual API calls, all logged in Google Sheets.
  • Centralized SEO reporting – Data stored in structured sheets for quick access.
  • Time-saving – Streamlines research by combining multiple reports in one workflow.
  • Accurate insights – Direct data from the Competitor Analysis Semrush API ensures reliability.

Use Cases

  • 📊 SEO Research – Track domain performance and competitor strategies.
  • 🔍 Competitor Monitoring – Identify competitor domains, keywords, and traffic.
  • 📝 Content Strategy – Find top-performing organic pages and replicate content ideas.
  • 💰 Keyword Planning – Use CPC and difficulty data to prioritize profitable keywords.
  • 📈 Client Reporting – Generate ready-to-use SEO competitor analysis reports in Google Sheets.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - On form submission

Type / Role
n8n-nodes-base.formTrigger - formTrigger
Config choices
Version 2.2

Block 2 - Re format output

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 3 - Reformat

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 4 - Competitor Analysis

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.2

Block 5 - Domain overview

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.6

Block 6 - Organic Competitor

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.6

Block 7 - Reformat 2

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 8 - Organic Pages

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.6

Block 9 - Reformat2

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 10 - organic keywords

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.6

Block 11 - Sticky Note

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 12 - Sticky Note1

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 13 - Sticky Note2

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 14 - Sticky Note3

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 15 - Sticky Note4

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 16 - Sticky Note5

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 17 - Sticky Note6

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 18 - Sticky Note7

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 19 - Sticky Note8

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 20 - Sticky Note9

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 21 - Sticky Note10

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

3. Summary Table

Workflow Seo competitor analysis & data logging with Semrush API and Google Sheets
Complexity advanced
Nodes 21
Categories Market Research, Multimodal AI
Author Sk developer
Published 16 Aug 2025

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/7463/7463.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Seo competitor analysis & data logging with Semrush API and Google Sheets do?

Competitor Analysis & SEO Data Logging Workflow Using Competitor Analysis Semrush API Description This workflow automates SEO com...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, Multimodal AI use case.