Score and nurture HubSpot leads with Clearbit and Gemini AI

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1. Workflow Overview

Who is this for SMB sales teams and SaaS companies who want to automatically prioritize and nurture new leads without manual qualification. Perfect for businesses getting 50+ leads per month who ne...

Best for

Lead Generation automation workflows
AI Summarization automation workflows
advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.hubspottrigger, n8n-nodes-base.httprequest, n8n-nodes-base.set, n8n-nodes-base.code, @n8n/n8n-nodes-langchain.chainllm, n8n-nodes-base.if, n8n-nodes-base.hubspot, n8n-nodes-base.gmail

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Oka Hironobu.

Original n8n.io source

1.1 Workflow description

Title: Score and nurture HubSpot leads with Clearbit and Gemini AI
Workflow name: Score and nurture HubSpot leads with Clearbit and Gemini AI

Who is this for

SMB sales teams and SaaS companies who want to automatically prioritize and nurture new leads without manual qualification. Perfect for businesses getting 50+ leads per month who need to identify high-value prospects quickly.

How it works

When a new contact is created in HubSpot, the workflow automatically enriches their data using Clearbit's company database. A scoring algorithm evaluates company size, industry fit, and job title relevance, then Gemini AI analyzes the enriched data to provide additional insights and generate personalized outreach content.

Hot leads (score 80+) receive immediate personalized emails and trigger Slack notifications to the sales team. Warm leads (50-79) are added to nurturing sequences. Cold leads are simply scored for future reference. All scoring data and reasoning are logged to Google Sheets for analysis and optimization.

How to set up

Configure credentials for HubSpot, Clearbit API, Gemini AI, Gmail, Slack, and Google Sheets. Create a Google Sheet for scoring history with the column headers shown in the workflow. Update the Slack channel name in the notification node and customize the Gmail sender settings.

Requirements

HubSpot with contact creation access
Clearbit Enrichment API account
Google Gemini AI API key
Gmail account for sending emails
Slack workspace for notifications
Google Sheets for tracking

How to customize

Adjust scoring criteria in the Set node including target industries, company size weights, and role priorities. Modify hot/warm score thresholds (default 80/50). Customize email templates and Slack message format within the Gemini AI prompt. Add additional scoring factors in the Code node calculation.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - HubSpot Contact Created

Type / Role: n8n-nodes-base.hubspotTrigger - hubspotTrigger
Config choices: Version 1

Block 2 - Clearbit Company Enrichment

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 3 - Set Scoring Criteria

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 4 - Calculate Basic Score

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 5 - AI Lead Analysis

Type / Role: @n8n/n8n-nodes-langchain.chainLlm - chainLlm
Config choices: Version 1.4

Block 6 - Score Threshold Check

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2

Block 7 - Update Contact Properties

Type / Role: n8n-nodes-base.hubspot - hubspot
Config choices: Version 2

Block 8 - Send Personalized Email

Type / Role: n8n-nodes-base.gmail - gmail
Config choices: Version 2.1

Block 9 - Add to Nurturing Sequence

Type / Role: n8n-nodes-base.hubspot - hubspot
Config choices: Version 2

Block 10 - Notify Sales Team

Type / Role: n8n-nodes-base.slack - slack
Config choices: Version 2.1

Block 11 - Log Scoring History

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.4

Block 12 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 13 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 14 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 15 - Sticky Note3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 16 - Sticky Note4

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 17 - Google Gemini Chat Model

Type / Role: @n8n/n8n-nodes-langchain.lmChatGoogleGemini - lmChatGoogleGemini
Config choices: Version 1

3. Summary Table

Workflow	Score and nurture HubSpot leads with Clearbit and Gemini AI
Complexity	advanced
Nodes	17
Categories	Lead Generation, AI Summarization
Author	Oka Hironobu
Published	10 Mar 2026

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/13979/13979.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Lead Generation workflows AI Summarization workflows

Frequently asked questions

What does Score and nurture HubSpot leads with Clearbit and Gemini AI do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Lead Generation, AI Summarization use case.

Oka Hironobu

30 workflows

Nodes

n8n-nodes-base.hubspottrigger n8n-nodes-base.httprequest n8n-nodes-base.set n8n-nodes-base.code @n8n/n8n-nodes-langchain.chainllm n8n-nodes-base.if n8n-nodes-base.hubspot n8n-nodes-base.gmail

Complexity

advanced

Published 10 Mar 2026

Likes 0

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Install path: /data/workflows/13979/13979.json

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Score and nurture HubSpot leads with Clearbit and Gemini AI

Workflow preview

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

Who is this for

How it works

How to set up

Requirements

How to customize

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - HubSpot Contact Created

Block 2 - Clearbit Company Enrichment

Block 3 - Set Scoring Criteria

Block 4 - Calculate Basic Score

Block 5 - AI Lead Analysis

Block 6 - Score Threshold Check

Block 7 - Update Contact Properties

Block 8 - Send Personalized Email

Block 9 - Add to Nurturing Sequence

Block 10 - Notify Sales Team

Block 11 - Log Scoring History

Block 12 - Sticky Note

Block 13 - Sticky Note1

Block 14 - Sticky Note2

Block 15 - Sticky Note3

Block 16 - Sticky Note4

Block 17 - Google Gemini Chat Model

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions