Block 1 - Weekly competitor scan
- Type / Role
- n8n-nodes-base.scheduleTrigger - scheduleTrigger
- Config choices
- Version 1
Monitor competitors and generate market insights with Claude AI and Notion
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1. Workflow Overview
Research competitors and generate market insights with Claude AI and Notion Who is this for SaaS product managers, startup founders, and marketing teams who need to stay informed about competitor m...
Best for
- Market Research automation workflows
- AI Summarization automation workflows
- advanced n8n builders looking for reusable templates
Tools used
n8n-nodes-base.scheduletrigger, n8n-nodes-base.set, n8n-nodes-base.httprequest, n8n-nodes-base.code, n8n-nodes-base.if, @n8n/n8n-nodes-langchain.chainllm, @n8n/n8n-nodes-langchain.lmchatanthropic, n8n-nodes-base.notion
Source and attribution
This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Oka Hironobu.
Original n8n.io source1.1 Workflow description
- Title
- Monitor competitors and generate market insights with Claude AI and Notion
- Workflow name
- Monitor competitors and generate market insights with Claude AI and Notion
Research competitors and generate market insights with Claude AI and Notion
Who is this for
SaaS product managers, startup founders, and marketing teams who need to stay informed about competitor movements without manual monitoring. Perfect for teams who want to automate competitive intelligence gathering and respond quickly to market changes.
How it works
The workflow runs weekly, automatically scraping competitor websites and pricing pages using HTTP requests. A code node extracts key content and creates content hashes to detect changes from previous scans. When changes are detected, Claude AI analyzes the updates and provides strategic insights about pricing shifts, feature launches, or messaging changes.
All competitor data and AI analysis are automatically saved to a Notion database for historical tracking. Important changes trigger immediate Slack notifications with actionable insights. At the end of each week, a comprehensive report summarizing all competitor activity is generated and emailed to your team.
How to set up
Configure competitor URLs in the Set node by adding websites, pricing pages, and feature pages you want to monitor. Set up API credentials for Claude AI, Notion, Slack, and Gmail. Create a Notion database with properties for competitor name, URL, content hash, AI analysis, and scan date. Define environment variables for your Notion database ID, Slack channel, and team email list.
Requirements
- Anthropic Claude API key for competitive analysis
- Notion workspace with API access for data storage
- Slack workspace for urgent alerts
- Gmail account for weekly reporting
- Basic HTML/CSS knowledge helpful for customizing content extraction
How to customize
Adjust the schedule trigger frequency, modify urgent notification keywords in the priority evaluation code, or customize the Claude AI analysis prompt to focus on specific competitive aspects like pricing, features, or market positioning.
1.2 Logical Blocks
This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.
2. Block-by-Block Analysis
Block 2 - Set competitor URLs
- Type / Role
- n8n-nodes-base.set - set
- Config choices
- Version 3
Block 3 - Initialize loop counter
- Type / Role
- n8n-nodes-base.set - set
- Config choices
- Version 3
Block 4 - Fetch competitor content
- Type / Role
- n8n-nodes-base.httpRequest - httpRequest
- Config choices
- Version 4
Block 5 - Extract and hash content
- Type / Role
- n8n-nodes-base.code - code
- Config choices
- Version 2
Block 6 - Detect content changes
- Type / Role
- n8n-nodes-base.code - code
- Config choices
- Version 2
Block 7 - Changes detected?
- Type / Role
- n8n-nodes-base.if - if
- Config choices
- Version 2
Block 8 - Analyze competitor changes
- Type / Role
- @n8n/n8n-nodes-langchain.chainLlm - chainLlm
- Config choices
- Version 1.4
Block 9 - Claude AI model
- Type / Role
- @n8n/n8n-nodes-langchain.lmChatAnthropic - lmChatAnthropic
- Config choices
- Version 1
Block 10 - Save to Notion database
- Type / Role
- n8n-nodes-base.notion - notion
- Config choices
- Version 2
Block 11 - Evaluate notification priority
- Type / Role
- n8n-nodes-base.code - code
- Config choices
- Version 2
Block 12 - Send urgent notification?
- Type / Role
- n8n-nodes-base.if - if
- Config choices
- Version 2
Block 13 - Send Slack alert
- Type / Role
- n8n-nodes-base.slack - slack
- Config choices
- Version 2
Block 14 - Generate weekly report
- Type / Role
- n8n-nodes-base.code - code
- Config choices
- Version 2
Block 15 - Email weekly report
- Type / Role
- n8n-nodes-base.gmail - gmail
- Config choices
- Version 2
Block 16 - Main workflow overview
- Type / Role
- n8n-nodes-base.stickyNote - stickyNote
- Config choices
- Version 1
Block 17 - Collection section
- Type / Role
- n8n-nodes-base.stickyNote - stickyNote
- Config choices
- Version 1
Block 18 - Analysis section
- Type / Role
- n8n-nodes-base.stickyNote - stickyNote
- Config choices
- Version 1
Block 19 - Notifications section
- Type / Role
- n8n-nodes-base.stickyNote - stickyNote
- Config choices
- Version 1
Block 20 - Reporting section
- Type / Role
- n8n-nodes-base.stickyNote - stickyNote
- Config choices
- Version 1
3. Summary Table
| Workflow | Monitor competitors and generate market insights with Claude AI and Notion |
|---|---|
| Complexity | advanced |
| Nodes | 20 |
| Categories | Market Research, AI Summarization |
| Author | Oka Hironobu |
| Published | 10 Mar 2026 |
4. Reproducing the Workflow from Scratch
-
1. Download the workflow JSON
Use the JSON export at /data/workflows/13983/13983.json as the source template for this automation.
-
2. Import the template into n8n
Open n8n, import the downloaded JSON, and review each node before activating the workflow.
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3. Configure credentials and variables
Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
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4. Test with sample data
Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
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5. Activate and monitor
Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.
5. General Notes & Resources
Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.
Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.
Frequently asked questions
What does Monitor competitors and generate market insights with Claude AI and Notion do?
Research competitors and generate market insights with Claude AI and Notion Who is this for SaaS product managers, startup founders, and marketing teams who need to stay informed about competitor m...
What do I need before importing this workflow?
Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.
Can I customize this workflow?
Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, AI Summarization use case.