{"workflow":{"id":13983,"name":"Monitor competitors and generate market insights with Claude AI and Notion","views":115,"recentViews":1,"totalViews":115,"createdAt":"2026-03-10T11:52:16.584Z","description":"# Research competitors and generate market insights with Claude AI and Notion\n\n## Who is this for\n\nSaaS product managers, startup founders, and marketing teams who need to stay informed about competitor movements without manual monitoring. Perfect for teams who want to automate competitive intelligence gathering and respond quickly to market changes.\n\n## How it works\n\nThe workflow runs weekly, automatically scraping competitor websites and pricing pages using HTTP requests. A code node extracts key content and creates content hashes to detect changes from previous scans. When changes are detected, Claude AI analyzes the updates and provides strategic insights about pricing shifts, feature launches, or messaging changes.\n\nAll competitor data and AI analysis are automatically saved to a Notion database for historical tracking. Important changes trigger immediate Slack notifications with actionable insights. At the end of each week, a comprehensive report summarizing all competitor activity is generated and emailed to your team.\n\n## How to set up\n\nConfigure competitor URLs in the Set node by adding websites, pricing pages, and feature pages you want to monitor. Set up API credentials for Claude AI, Notion, Slack, and Gmail. Create a Notion database with properties for competitor name, URL, content hash, AI analysis, and scan date. Define environment variables for your Notion database ID, Slack channel, and team email list.\n\n## Requirements\n\n- Anthropic Claude API key for competitive analysis\n- Notion workspace with API access for data storage\n- Slack workspace for urgent alerts\n- Gmail account for weekly reporting\n- Basic HTML/CSS knowledge helpful for customizing content extraction\n\n## How to customize\n\nAdjust the schedule trigger frequency, modify urgent notification keywords in the priority evaluation code, or customize the Claude AI analysis prompt to focus on specific competitive aspects like pricing, features, or market positioning.","workflow":{"meta":{"instanceId":"0fd24758e45cbed1f63c03b9ca7326acab4b855985945af441ee95f8874d3e22","templateCredsSetupCompleted":true},"nodes":[{"id":"2aebbaa2-d3fd-4131-8fd5-7448f3d76394","name":"Weekly competitor scan","type":"n8n-nodes-base.scheduleTrigger","position":[176,112],"webhookId":"","parameters":{"rule":{"interval":[{"field":"weeks","triggerAtDay":1,"triggerAtHour":9}]}},"typeVersion":1},{"id":"4cc44160-626a-4202-be39-bd55238e40eb","name":"Set competitor URLs","type":"n8n-nodes-base.set","position":[432,112],"parameters":{"options":{}},"typeVersion":3},{"id":"de0074a5-b0f2-40e9-a3c6-32a0bc7d1208","name":"Initialize loop counter","type":"n8n-nodes-base.set","position":[672,112],"parameters":{"options":{}},"typeVersion":3},{"id":"6dec60a9-b0c9-40af-982a-9d45c495077f","name":"Fetch competitor content","type":"n8n-nodes-base.httpRequest","position":[912,112],"parameters":{"url":"={{ $json.competitor_urls[$json.current_index] }}","options":{"timeout":10000}},"typeVersion":4},{"id":"a854f812-83ca-4545-9836-1299b2601ca5","name":"Extract and hash content","type":"n8n-nodes-base.code","position":[1152,112],"parameters":{"jsCode":"// Parse HTML and extract key content\nconst cheerio = require('cheerio');\nconst crypto = require('crypto');\n\nconst html = $input.first()?.body || '';\nconst $ = cheerio.load(html);\n\n// Extract main content areas\nconst title = $('title').text().trim();\nconst h1 = $('h1').map((i, el) => $(el).text().trim()).get().join(' | ');\nconst pricing = $('*:contains(\"$\"), *:contains(\"price\"), *:contains(\"plan\")').map((i, el) => $(el).text().trim()).get().slice(0, 5);\nconst features = $('*:contains(\"feature\"), *:contains(\"benefit\")').map((i, el) => $(el).text().trim()).get().slice(0, 10);\n\n// Create content hash for change detection\nconst contentString = [title, h1, ...pricing, ...features].join('');\nconst contentHash = crypto.createHash('md5').update(contentString).digest('hex');\n\n// Get URL and competitor name\nconst url = $('$node[\"Fetch competitor content\"].json.url');\nconst competitorName = $('$node[\"Set competitor URLs\"].json.competitor_names[$node[\"Set competitor URLs\"].json.current_index]');\n\nreturn {\n url: url,\n competitor_name: competitorName,\n title: title,\n headings: h1,\n pricing_mentions: pricing,\n feature_mentions: features,\n content_hash: contentHash,\n extracted_at: new Date().toISOString(),\n raw_html: html.substring(0, 5000) // Truncate for storage\n};"},"typeVersion":2},{"id":"425aa47a-76fe-4b88-8f6b-3c1f59a3b404","name":"Detect content changes","type":"n8n-nodes-base.code","position":[1392,112],"parameters":{"jsCode":"// Compare with previous content hash from Notion\n// This is a simplified version - in practice, you'd query Notion first\n\nconst currentData = $input.first();\nconst currentHash = currentData.content_hash;\n\n// Simulate previous hash lookup (replace with actual Notion query)\nconst simulatedPreviousHash = 'abc123def456'; // This would come from Notion\n\nconst hasChanges = currentHash !== simulatedPreviousHash;\n\nreturn {\n ...currentData,\n has_changes: hasChanges,\n previous_hash: simulatedPreviousHash,\n change_detected_at: hasChanges ? new Date().toISOString() : null\n};"},"typeVersion":2},{"id":"97f22337-cd93-43c5-8e57-43c4f6339ca4","name":"Changes detected?","type":"n8n-nodes-base.if","position":[1632,112],"parameters":{"options":{},"conditions":{"boolean":[{"value1":"={{ $json.has_changes }}","operation":"true"}]}},"typeVersion":2},{"id":"cb9feedc-c845-4d40-85cd-94a259e745b3","name":"Analyze competitor changes","type":"@n8n/n8n-nodes-langchain.chainLlm","position":[1872,112],"parameters":{"text":"You are a competitive intelligence analyst. Analyze the following competitor website changes and provide strategic insights.\n\nCompetitor: {{ $json.competitor_name }}\nURL: {{ $json.url }}\nPage Title: {{ $json.title }}\nMain Headings: {{ $json.headings }}\nPricing Information: {{ $json.pricing_mentions }}\nFeature Mentions: {{ $json.feature_mentions }}\n\nPrevious content hash: {{ $json.previous_hash }}\nCurrent content hash: {{ $json.content_hash }}\n\nAnalyze and provide:\n1. What likely changed (pricing, features, messaging)\n2. Strategic implications for our business\n3. Recommended actions\n4. Market trend insights\n5. Competitive threats or opportunities\n\nProvide your analysis in structured JSON format with clear, actionable insights.","promptType":"define"},"typeVersion":1.4},{"id":"f710d391-8cf8-4652-99fe-05959a7f05f0","name":"Claude AI model","type":"@n8n/n8n-nodes-langchain.lmChatAnthropic","position":[1872,304],"parameters":{"model":"claude-3-5-sonnet-20241022","options":{}},"typeVersion":1},{"id":"3059bbe9-f43a-4107-b4b4-b3cabe489013","name":"Save to Notion database","type":"n8n-nodes-base.notion","position":[2256,112],"parameters":{"title":"{{ $json.competitor_name }} - {{ $now.format('YYYY-MM-DD') }}","options":{},"resource":"databasePage","databaseId":"{{ $vars.NOTION_COMPETITOR_DB_ID }}","propertiesUi":{"propertyValues":[{"key":"Competitor"},{"key":"URL","urlValue":"={{ $json.url }}"},{"key":"Content Hash"},{"key":"AI Analysis"},{"key":"Scan Date"}]}},"typeVersion":2},{"id":"5bd0a9ff-7a4b-4066-aa92-1ea25207a5fb","name":"Evaluate notification priority","type":"n8n-nodes-base.code","position":[2448,112],"parameters":{"jsCode":"// Determine if this change warrants immediate Slack notification\nconst analysis = $node['Analyze competitor changes'].json.response;\nconst competitor = $json.competitor_name;\nconst url = $json.url;\n\n// Define trigger keywords for urgent notifications\nconst urgentKeywords = ['price', 'pricing', 'launch', 'feature', 'acquisition', 'funding', 'partnership'];\nconst analysisText = analysis.toLowerCase();\n\nconst isUrgent = urgentKeywords.some(keyword => analysisText.includes(keyword));\n\nif (isUrgent) {\n return {\n should_notify: true,\n slack_message: `🚨 *Important competitor update detected*\\n\\n**Competitor:** ${competitor}\\n**URL:** ${url}\\n**Summary:** ${analysis}\\n\\n_Automated scan at ${new Date().toLocaleString()}_`,\n analysis: analysis,\n competitor: competitor\n };\n} else {\n return {\n should_notify: false,\n reason: 'Minor changes detected, not urgent'\n };\n}"},"typeVersion":2},{"id":"c2068370-b6ce-46aa-ab45-c4213f2b7c22","name":"Send urgent notification?","type":"n8n-nodes-base.if","position":[2640,112],"parameters":{"options":{},"conditions":{"boolean":[{"value1":"={{ $json.should_notify }}","operation":"true"}]}},"typeVersion":2},{"id":"33c5ac89-8747-44ca-b6e5-deb1ccadf7ed","name":"Send Slack alert","type":"n8n-nodes-base.slack","position":[2832,112],"webhookId":"cec55b31-8a58-453b-bc40-88056c21140c","parameters":{"text":"={{ $json.slack_message }}","otherOptions":{}},"typeVersion":2},{"id":"1bf9cdcb-0996-4df2-a52d-ec8ef987b5e8","name":"Generate weekly report","type":"n8n-nodes-base.code","position":[1648,576],"parameters":{"jsCode":"// Generate weekly summary report from all competitor data\n// This simplified version creates a basic report structure\n\nconst allData = $input.all();\nconst competitors = [...new Set(allData.map(item => item.competitor_name))].filter(Boolean);\nconst totalChanges = allData.filter(item => item.has_changes).length;\nconst scanDate = new Date().toLocaleDateString();\n\nconst summaryReport = {\n report_title: `Weekly Competitive Intelligence Report - ${scanDate}`,\n summary: {\n competitors_monitored: competitors.length,\n changes_detected: totalChanges,\n scan_date: scanDate\n },\n competitor_details: competitors.map(comp => {\n const compData = allData.filter(item => item.competitor_name === comp);\n const hasChanges = compData.some(item => item.has_changes);\n return {\n name: comp,\n urls_scanned: compData.length,\n changes_detected: hasChanges,\n last_analysis: compData[0]?.extracted_at || 'N/A'\n };\n }),\n recommendations: [\n 'Continue monitoring pricing page changes',\n 'Focus on feature announcement tracking',\n 'Consider expanding monitoring to include blog posts'\n ]\n};\n\n// Convert to email-friendly format\nconst emailBody = `\n# ${summaryReport.report_title}\n\n## Summary\n- Competitors monitored: ${summaryReport.summary.competitors_monitored}\n- Changes detected this week: ${summaryReport.summary.changes_detected}\n- Scan date: ${summaryReport.summary.scan_date}\n\n## Competitor Activity\n${summaryReport.competitor_details.map(comp => \n `**${comp.name}**: ${comp.changes_detected ? '⚠️ Changes detected' : 'βœ… No significant changes'} (${comp.urls_scanned} pages scanned)`\n).join('\\n')}\n\n## Recommendations\n${summaryReport.recommendations.map(rec => `- ${rec}`).join('\\n')}\n\n---\n*This report was generated automatically by your competitive intelligence workflow.*\n`;\n\nreturn {\n email_subject: `Weekly Competitive Intelligence Report - ${scanDate}`,\n email_body: emailBody,\n report_data: summaryReport\n};"},"typeVersion":2},{"id":"26d9a3a2-c0f3-480f-b164-7f0b7a91d643","name":"Email weekly report","type":"n8n-nodes-base.gmail","position":[1920,576],"webhookId":"c647c167-53bc-4835-900f-10bf25c9df8b","parameters":{"sendTo":"{{ $vars.TEAM_EMAIL_LIST }}","message":"={{ $json.email_body }}","options":{},"subject":"={{ $json.email_subject }}","emailType":"text"},"typeVersion":2},{"id":"be6be3ce-f037-46cc-96ae-a96ab8f97261","name":"Main workflow overview","type":"n8n-nodes-base.stickyNote","position":[-352,32],"parameters":{"width":468,"height":692,"content":"# Research competitors and generate market insights\n\n### How it works\nThis workflow automatically monitors competitor websites weekly, detects content changes using hash comparison, analyzes updates with Claude AI, and stores insights in Notion. Important changes trigger immediate Slack notifications, while comprehensive weekly reports are emailed to your team.\n\n### Setup steps\n1. **Configure competitor URLs** in the Set node - add websites, pricing pages, and feature pages to monitor\n2. **Set up credentials**: Anthropic Claude API, Notion API, Slack API, Gmail OAuth2\n3. **Create Notion database** with properties: Competitor (text), URL (url), Content Hash (text), AI Analysis (text), Scan Date (date)\n4. **Set environment variables**: `NOTION_COMPETITOR_DB_ID`, `SLACK_ALERTS_CHANNEL`, `TEAM_EMAIL_LIST`\n5. **Test the workflow** with manual execution before activating the weekly schedule\n\n### Customization\n- Adjust the schedule trigger for different monitoring frequencies\n- Modify urgent keywords in the priority evaluation node\n- Customize the Claude AI prompt for specific analysis focus areas\n- Add more competitor URLs or change notification thresholds"},"typeVersion":1},{"id":"f2ca6b60-4aa8-4911-b327-35b94aa723c3","name":"Collection section","type":"n8n-nodes-base.stickyNote","position":[128,32],"parameters":{"color":7,"width":1396,"height":264,"content":"## Data collection\nScheduled scraping of competitor websites with change detection"},"typeVersion":1},{"id":"ca702376-932f-40b8-9a9a-4341b536a81b","name":"Analysis section","type":"n8n-nodes-base.stickyNote","position":[1536,32],"parameters":{"color":7,"width":600,"height":404,"content":"## Analysis & storage\nClaude AI analyzes changes and results are saved to Notion database"},"typeVersion":1},{"id":"2804c7de-e990-4ea1-b50f-6a1363dfd51c","name":"Notifications section","type":"n8n-nodes-base.stickyNote","position":[2160,32],"parameters":{"color":7,"width":868,"height":360,"content":"## Notifications\nImportant changes trigger immediate Slack alerts with AI insights"},"typeVersion":1},{"id":"d08a34de-871a-469d-9e13-2f305d355b7e","name":"Reporting section","type":"n8n-nodes-base.stickyNote","position":[1536,448],"parameters":{"color":7,"width":592,"height":280,"content":"## Reporting\nWeekly summary emails with competitive intelligence insights"},"typeVersion":1}],"pinData":{},"connections":{"Claude AI model":{"ai_languageModel":[[{"node":"Analyze competitor changes","type":"ai_languageModel","index":0}]]},"Changes detected?":{"main":[[{"node":"Analyze competitor changes","type":"main","index":0}]]},"Set competitor URLs":{"main":[[{"node":"Initialize loop counter","type":"main","index":0}]]},"Detect content changes":{"main":[[{"node":"Changes detected?","type":"main","index":0},{"node":"Generate weekly report","type":"main","index":0}]]},"Generate weekly report":{"main":[[{"node":"Email weekly report","type":"main","index":0}]]},"Weekly competitor scan":{"main":[[{"node":"Set competitor URLs","type":"main","index":0}]]},"Initialize loop counter":{"main":[[{"node":"Fetch competitor content","type":"main","index":0}]]},"Save to 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