Lead generation agent

Who this is for

This workflow is for digital marketing agencies or sales teams who want to automatically find business leads based on industry & location, gather their contact details, and send personalized cold emails — all from one form submission.

What this workflow does

This workflow starts every time someone submits the Lead Machine Form. It then:

• Scrapes business data (company name, website, phone, address, category) using Apify based on business type & location.
• Extracts the best email address from each business website using Google Gemini AI.
• Stores valid leads in Google Sheets.
• Generates cold email content (subject + body) with AI based on your preferred tone (Friendly, Professional, Simple).
• Sends the cold email via Gmail.
• Updates the sheet with send status & timestamp.

Setup

To set this workflow up:

1. Form Trigger – Customize the “Lead Machine” form fields if needed (Business Type, Location, Lead Number, Email Style).
2. Apify API – Add your Apify Actor Endpoint URL in the HTTP Request node.
3. Google Gemini – Add credentials for extracting email addresses.
4. Google Sheets – Connect your sheet for storing leads & email status.
5. OpenAI – Add your credentials for cold email generation.
6. Gmail – Connect your Gmail account for sending cold emails.

How to customize this workflow to your needs

• Change the AI email prompt to reflect your brand’s voice and offer.
• Add filters to only target leads that meet specific criteria (e.g., website must exist, email must be verified).
• Modify the Google Sheets structure to track extra info like “Follow-up Date” or “Lead Source”.
• Switch Gmail to another email provider if preferred.