Google Maps lead scraper & enrichment with AI-powered personalized outreach

⚡ Quick Setup

• Import this workflow into your n8n instance.
• Add your Apify, Google Sheets, and Firecrawl credentials.
• Activate the workflow to start your automated lead enrichment system.
• Copy the webhook URL from the MCP trigger node.
• Connect AI agents using the MCP URL.

🔧 How it Works

This solution combines two powerful workflows to deliver fully enriched, AI-ready business leads from Google Maps:

• Apify Google Maps Scraper Node: Collects business data and, if enabled, enriches each lead with contact details and social profiles.
• Leads Missing Enrichment: Any leads without contact or social info are automatically saved to a Google Sheet.
• Firecrawl & Code Node Workflow: A second workflow monitors the Google Sheet, crawls each business’s website using Firecrawl, and extracts additional social media profiles or contact info using a Code node.
• Personalization Logic: AI-powered nodes generate tailored outreach content for each enriched lead.
• Native Integration: The entire process is exposed as an MCP-compatible interface, returning enriched and personalized lead data directly to the AI agent.

📋 Available Operations

• Business Search: Find businesses on Google Maps by location, category, or keyword.
• Lead Enrichment: Automatically append contact details, social profiles, and other business info using Apify and Firecrawl.
• Personalized Outreach Generation: Create custom messages or emails for each lead.
• Batch Processing: Handle multiple leads in a single request.
• Status & Error Reporting: Get real-time feedback on processing, enrichment, and crawling.

🤖 AI Integration

• Parameter Handling: AI agents automatically provide values for:
• Search queries (location, keywords, categories)
• Enrichment options (contact, social, etc.)
• Personalization variables (name, business type, etc.)
• Response Format: Returns fully enriched lead data and personalized outreach content in a structured format.