Extract website intelligence & classify ecommerce URLs with Gemini & Firecrawl to Google Sheets

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Description This n8n template automates website analysis and ecommerce URL classification using AI. It scrapes a website, extracts business intelligence, maps all internal pages, and categorises th...

Best for

Market Research automation workflows
AI Summarization automation workflows
advanced n8n builders looking for reusable templates

Tools used

@mendable/n8n-nodes-firecrawl.firecrawl, n8n-nodes-base.formtrigger, n8n-nodes-base.httprequest, n8n-nodes-base.htmlextract, n8n-nodes-base.code, n8n-nodes-base.googlesheets, n8n-nodes-base.splitinbatches, @n8n/n8n-nodes-langchain.googlegemini

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Dinakar Selvakumar.

Original n8n.io source

1.1 Workflow description

Title: Extract website intelligence & classify ecommerce URLs with Gemini & Firecrawl to Google Sheets
Workflow name: Extract website intelligence & classify ecommerce URLs with Gemini & Firecrawl to Google Sheets

Description

This n8n template automates website analysis and ecommerce URL classification using AI. It scrapes a website, extracts business intelligence, maps all internal pages, and categorises them into products, categories, or non-commerce pages. All outputs are saved in Google Sheets for easy access.

Use cases

Lead enrichment for sales and marketing teams
Ecommerce product & category discovery
Competitor website analysis
Website audits and content mapping
Market and industry research

How it works

A user submits a website URL via an n8n form.
The homepage is scraped and cleaned.
AI extracts company insights (value proposition, industry, audience, B2B/B2C).
Firecrawl maps all internal URLs.
URLs are enriched with metadata.
AI classifies each URL as product, category, or other.
Results are written into structured Google Sheets tabs.

How to use

Import the workflow into n8n.
Connect Google Sheets, Firecrawl, and AI credentials.
Update the Google Sheets document links.
Open the form URL and submit a website.
Let the workflow run and review the results in Sheets.

Requirements

n8n (self-hosted or cloud)
Firecrawl API key
Google Gemini or compatible LLM credentials
Google Sheets account

Customising this workflow

Change AI prompts to match your niche (SaaS, ecommerce, services).
Add filters to exclude unwanted URLs (blogs, legal pages, etc.).
Extend Sheets with scoring, tagging, or lead qualification logic.
Replace the LLM with another supported model if needed.

What this template demonstrates

End-to-end website intelligence extraction
Safe, rule-based AI classification (no hallucinations)
Scalable URL processing with batching
Clean data pipelines into Google Sheets
Practical AI usage for real business workflows

This template is designed to work out-of-the-box for website intelligence, ecommerce mapping, and lead research.

Feel free to reach out for custom implementation or enhancements:

📧 Email: @[email protected]

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Map a website and get urls

Type / Role: @mendable/n8n-nodes-firecrawl.firecrawl - firecrawl
Config choices: Version 1

Block 2 - Form Submission

Type / Role: n8n-nodes-base.formTrigger - formTrigger
Config choices: Version 2.3

Block 3 - Scrape Website URL

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 3

Block 4 - Extract HTML

Type / Role: n8n-nodes-base.htmlExtract - htmlExtract
Config choices: Version 1

Block 5 - Clean HTML Content

Type / Role: n8n-nodes-base.code - code
Config choices: Version 1

Block 6 - Parse JSON Data

Type / Role: n8n-nodes-base.code - code
Config choices: Version 1

Block 7 - Update Domain Scraper Sheet

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 3

Block 8 - Parse URLs with MetaData

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 9 - Parse Array URLs

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 10 - Split in Batches

Type / Role: n8n-nodes-base.splitInBatches - splitInBatches
Config choices: Version 1

Block 11 - Categorising AI Agent

Type / Role: @n8n/n8n-nodes-langchain.googleGemini - googleGemini
Config choices: Version 1

Block 12 - Company Info Agent

Type / Role: @n8n/n8n-nodes-langchain.googleGemini - googleGemini
Config choices: Version 1

Block 13 - Parse All URLs with categories

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 14 - Append Categories

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.7

Block 15 - Append Products

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.7

Block 16 - Parse Others

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 17 - Parse Products

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 18 - Parse Categories

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 19 - Append Others

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.7

Block 20 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 21 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 22 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 23 - Sticky Note3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 24 - Sticky Note4

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Showing the first 24 of 28 workflow blocks. Download the JSON for the full node graph.

3. Summary Table

Workflow	Extract website intelligence & classify ecommerce URLs with Gemini & Firecrawl to Google Sheets
Complexity	advanced
Nodes	28
Categories	Market Research, AI Summarization
Author	Dinakar Selvakumar
Published	25 Dec 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/12132/12132.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Market Research workflows AI Summarization workflows

Frequently asked questions

What does Extract website intelligence & classify ecommerce URLs with Gemini & Firecrawl to Google Sheets do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, AI Summarization use case.

Dinakar Selvakumar

13 workflows

Nodes

@mendable/n8n-nodes-firecrawl.firecrawl n8n-nodes-base.formtrigger n8n-nodes-base.httprequest n8n-nodes-base.htmlextract n8n-nodes-base.code n8n-nodes-base.googlesheets n8n-nodes-base.splitinbatches @n8n/n8n-nodes-langchain.googlegemini

Complexity

advanced

Published 25 Dec 2025

Likes 0

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Install path: /data/workflows/12132/12132.json

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Extract website intelligence & classify ecommerce URLs with Gemini & Firecrawl to Google Sheets

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

Description

Use cases

How it works

How to use

Requirements

Customising this workflow

What this template demonstrates

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Map a website and get urls

Block 2 - Form Submission

Block 3 - Scrape Website URL

Block 4 - Extract HTML

Block 5 - Clean HTML Content

Block 6 - Parse JSON Data

Block 7 - Update Domain Scraper Sheet

Block 8 - Parse URLs with MetaData

Block 9 - Parse Array URLs

Block 10 - Split in Batches

Block 11 - Categorising AI Agent

Block 12 - Company Info Agent

Block 13 - Parse All URLs with categories

Block 14 - Append Categories

Block 15 - Append Products

Block 16 - Parse Others

Block 17 - Parse Products

Block 18 - Parse Categories

Block 19 - Append Others

Block 20 - Sticky Note

Block 21 - Sticky Note1

Block 22 - Sticky Note2

Block 23 - Sticky Note3

Block 24 - Sticky Note4

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions