Automated SEO performance collection from Google Search Console to NocoDB

Problem

Monitoring SEO performance from Google Search Console (GSC) manually is repetitive and prone to human error. For marketers or analysts managing multiple domains, checking reports manually and copying data into spreadsheets or databases is time-consuming. There is a strong need for an automated solution that collects, stores, and updates SEO metrics regularly for easier analysis and dashboarding.

Solution

This workflow automatically pulls performance metrics from Google Search Console — including queries, pages, CTR, impressions, positions, and devices — and stores them in a structured format inside a NocoDB table. It’s ideal for SEO specialists, marketing teams, or data analysts who need to automate SEO reporting and centralize data for analytics or dashboards (like Superset or Metabase).

Setup Instructions

1. Authorize your Google Search Console account
   Connect via OAuth2 (requires GSC API access).

2. Create a NocoDB table
   Define fields to match GSC response:

   • query (text)
   • page (URL)
   • device (text)
   • clicks (number)
   • impressions (number)
   • ctr (percentage)
   • position (number)

3. Add credentials in n8n
   Use credential nodes for both:

   • Google OAuth2
   • NocoDB API Token

4. Customize schedule trigger
   Set the frequency (e.g., weekly) and adjust the domain/date range as needed.

5. Generalize domains
   Replace specific domains like martechmafia.net with your-domain.com before submission.

NocoDB Table Structure

The NocoDB table must match the fields coming from GSC's Search Analytics API. Here's a sample schema:

{
  "query": "string",
  "page": "string",
  "device": "string",
  "clicks": "number",
  "impressions": "number",
  "ctr": "number",
  "position": "number"
}