Automated Google Business reports with GPT insights to Slack & email

Created by: Peyton Leveillee
Last updated: October 2025

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🧠 TL;DR

Marketing companies charge hundreds or even thousands per month for automated “Google Business Pulse” reports that show visibility, reviews, and engagement trends.
Now you can do it for free — right inside n8n.
This workflow pulls Google Business data, compares weekly and 12-week trends, runs it through an LLM for insight summaries, and sends out Slack updates and weekly email reports — automatically.

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🔥 Name: Google Pulse Pro

Your AI marketing analyst that runs 24/7 — no subscription, no fluff.

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🧩 Categories

• Business Intelligence
• Marketing Automation
• AI Summarization
• Multichannel Reporting

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💬 Overview

Google Pulse Pro automates weekly Google Business reporting for multiple companies or locations.
It combines data collection, trend analysis, and AI commentary into a fully automated system — delivering updates through Slack and email.
Perfect for agencies or businesses that want client-ready, insight-driven updates without paying for SaaS dashboards.

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⚙️ Good to Know

• Uses OpenAI Chat Models for summarization and insights
• Integrates Google Business API, Google Sheets, Slack, and Email (Gmail or SMTP)
• Compares this week vs last week and 12-week averages
• Outputs LLM-generated summaries formatted for Slack Blocks and email templates
• 100% no-code friendly — ready to deploy instantly

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🧠 How It Works

1. Read Companies (Google Sheets)
   Loads company info, Google Business IDs, Slack channels, and recipient emails.

2. Pull Google Business Data
   Queries the Google Business API for impressions, actions, CTR, and reviews across:

   • This week
   • Last week
   • 12-week average

3. Summarize & Compare
   Code nodes calculate trends and append results back to Google Sheets.

4. AI Summaries (OpenAI)
   Three separate LLMs generate insight lines:

   • Impressions one-liner → Visibility & engagement shifts
   • Reviews one-liner → Sentiment & reputation trends
   • Overall one-liner → Combined marketing summary

5. Format & Distribute
   All one-liners merge per company. Recipients are attached, and messages are formatted for output.

6. Send Reports

   • Slack: Beautifully formatted updates via Slack Blocks
   • Email: Branded Weekly Google Business Pulse summaries

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📈 Example Output

Slack Message:

Weekly Google Reviews & Impressions Number 1 Auto Repair Sept 22–28, 2025

• Impressions down 41% vs last week • CTR 3pp lower than 12-week avg • 2 new reviews, 100% positive sentiment

Email Pulse:

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🧾 Requirements

• Google Business API credential (OAuth2)
• Google Sheets credential (OAuth2)
• Slack credential (OAuth2) — chat:write, users:read, channels:read
• Gmail or SMTP credential (for email pulse delivery)
• OpenAI credential (for summaries)

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✏️ Customizing

• Add other KPIs (Google Ads, GA4, POS data)
• Adjust scheduling cadence (daily, bi-weekly, monthly)
• Send reports to Notion, Airtable, or HubSpot
• Update Slack + email branding for your agency

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💡 Use Cases

• Agencies automating client reporting
• Multi-location businesses monitoring reputation
• Service centers tracking performance trends
• Anyone tired of paying for “Google Business Pulse” dashboards

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🎯 Why It Matters

Most marketing firms hide behind “AI dashboards” to sell visibility reports.
Google Pulse Pro gives you that same power — automated, AI-enhanced, and free.

Unchain your reporting. Impress clients.
And keep your marketing dollars where they belong — in your business.