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Analyze Google Ads search terms with AI and send wastage alerts

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Analyze Google Ads search terms with AI and send wastage alerts preview
Open on n8n.io

1. Workflow Overview

Who Is This For? This workflow is designed for Google Ads advertisers, PPC managers, and marketing teams who want to automatically monitor and optimize their search term performance. It's particula...

Best for

  • Market Research automation workflows
  • AI Summarization automation workflows
  • advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.slack, n8n-nodes-base.if, n8n-nodes-base.httprequest, n8n-nodes-base.code, n8n-nodes-base.filter, @n8n/n8n-nodes-langchain.agent, n8n-nodes-base.googleadstool, @n8n/n8n-nodes-langchain.lmchatdeepseek

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by SpaGreen Creative.

Original n8n.io source

1.1 Workflow description

Title
Analyze Google Ads search terms with AI and send wastage alerts
Workflow name
Analyze Google Ads search terms with AI and send wastage alerts

Who Is This For?

This workflow is designed for Google Ads advertisers, PPC managers, and marketing teams who want to automatically monitor and optimize their search term performance. It's particularly valuable for those running brand campaigns who need to identify and eliminate wasteful ad spend on non-brand keywords.

What This Workflow Does

This workflow functions as an automated Google Ads performance monitoring and optimization system that:

  1. Fetches search term data from active Google Ads campaigns daily
  2. Filters out brand terms and excluded search terms automatically
  3. Analyzes performance metrics using AI to identify wasteful keywords
  4. Generates optimization recommendations for negative keyword lists
  5. Sends detailed reports through multiple communication platforms
  6. Calculates ad wastage in USD for better budget management

Key Features

  • Automated Daily Monitoring – Runs every day at 8 AM to check campaign performance
  • AI-Powered Analysis – Uses multiple AI models (DeepSeek, OpenAI, xAI, Anthropic) for intelligent keyword categorization
  • Performance Metrics Calculation – Automatically calculates CTR, CPC, conversions, and ad wastage
  • Multi-Channel Reporting – Sends reports to Slack, Microsoft Teams, WhatsApp, and Discord
  • Smart Filtering – Automatically excludes brand terms and excluded search terms
  • Cost Analysis – Calculates total ad wastage in USD for budget optimization
  • 14-Day Data Window – Analyzes search terms from the past 14 days for comprehensive insights

Requirements & Setup

  • Google Ads API: Required for fetching campaign and search term data
  • AI Model APIs: DeepSeek, OpenAI, xAI, or Anthropic for keyword analysis
  • Communication APIs: Slack, Microsoft Teams, WhatsApp (Rapiwa), Discord for report distribution
  • Scheduled Trigger: Configured to run daily at 8 AM
  • Google Ads Manager and Client IDs: For accessing specific campaign data

How It Works

  1. Data Collection: Fetches active campaigns and extracts search term data from the past 14 days
  2. Data Processing: Cleans and aggregates metrics by search term, campaign, and ad group
  3. AI Analysis: Uses AI to categorize keywords into wasteful (zero conversions) and review-worthy (has conversions)
  4. Report Generation: Creates structured reports with recommendations and cost analysis
  5. Multi-Platform Distribution: Sends formatted reports to all configured communication channels

Support & Help

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Send a message

Type / Role
n8n-nodes-base.slack - slack
Config choices
Version 2.3

Block 2 - Filtering For A Specific Search Google Campaign

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.2

Block 3 - Extracting Search Terms In The Past 14 Days

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.2

Block 4 - Code (Google Ads Data Cleaner & Metrics Calculator)

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 5 - Code (Google Ads Metrics Aggregator)

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 6 - Filter (Filtering Out Brand and Excluded Terms)

Type / Role
n8n-nodes-base.filter - filter
Config choices
Version 2.2

Block 7 - AI Agent

Type / Role
@n8n/n8n-nodes-langchain.agent - agent
Config choices
Version 3.1

Block 8 - Get a campaign in Google Ads

Type / Role
n8n-nodes-base.googleAdsTool - googleAdsTool
Config choices
Version 1

Block 9 - DeepSeek Chat Model

Type / Role
@n8n/n8n-nodes-langchain.lmChatDeepSeek - lmChatDeepSeek
Config choices
Version 1

Block 10 - OpenAI Chat Model

Type / Role
@n8n/n8n-nodes-langchain.lmChatOpenAi - lmChatOpenAi
Config choices
Version 1.3

Block 11 - xAI Grok Chat Model

Type / Role
@n8n/n8n-nodes-langchain.lmChatXAiGrok - lmChatXAiGrok
Config choices
Version 1

Block 12 - Anthropic Chat Model

Type / Role
@n8n/n8n-nodes-langchain.lmChatAnthropic - lmChatAnthropic
Config choices
Version 1.3

Block 13 - Create message

Type / Role
n8n-nodes-base.microsoftTeams - microsoftTeams
Config choices
Version 2

Block 14 - Rapiwa

Type / Role
n8n-nodes-rapiwa.rapiwa - rapiwa
Config choices
Version 1

Block 15 - Send a message1

Type / Role
n8n-nodes-base.discord - discord
Config choices
Version 2

Block 16 - Prepare Data for LLM

Type / Role
n8n-nodes-base.aggregate - aggregate
Config choices
Version 1

Block 17 - Split HTTP Response

Type / Role
n8n-nodes-base.splitOut - splitOut
Config choices
Version 1

Block 18 - Get Only 'Enabled/Active' Campaigns

Type / Role
n8n-nodes-base.filter - filter
Config choices
Version 2.2

Block 19 - Fetch Google Campaigns

Type / Role
n8n-nodes-base.googleAds - googleAds
Config choices
Version 1

Block 20 - Schedule Trigger (Start Everyday at 8AM)

Type / Role
n8n-nodes-base.scheduleTrigger - scheduleTrigger
Config choices
Version 1.3

Block 21 - Sticky Note1

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 22 - Sticky Note2

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 23 - Sticky Note3

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 24 - Sticky Note5

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Showing the first 24 of 30 workflow blocks. Download the JSON for the full node graph.

3. Summary Table

Workflow Analyze Google Ads search terms with AI and send wastage alerts
Complexity advanced
Nodes 30
Categories Market Research, AI Summarization
Author SpaGreen Creative
Published 30 Mar 2026

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/14449/14449.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Analyze Google Ads search terms with AI and send wastage alerts do?

Who Is This For? This workflow is designed for Google Ads advertisers, PPC managers, and marketing teams who want to automatically monitor and optimize their search term performance. It's particula...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, AI Summarization use case.