Scrape Google Events data to Google Sheets via SerpApi

Description

This workflow automates the process of scraping Google Events data using SerpApi and organizing it in Google Sheets for analysis and tracking.

Who's it for

• Event organizers who need to monitor competitor events in their area
• Marketing teams tracking local events for partnership opportunities
• Researchers collecting event data for analysis
• Business owners monitoring industry events and conferences

How it works

The workflow searches Google Events using SerpApi's Google Events engine, processes the returned data, and saves it to a Google Sheets spreadsheet. It handles pagination automatically to collect multiple events and flattens the nested API response into a structured format.

What it does

1. Configures search parameters - Sets the search query, total events to fetch, and pagination settings
2. Fetches events via SerpApi - Makes paginated requests to Google Events API with proper rate limiting
3. Processes and flattens data - Transforms nested event data into a flat structure with all relevant fields
4. Saves to Google Sheets - Appends the processed events to a Google Sheets document for easy analysis

Requirements

• SerpApi account with API key (Get one here)
• Google Sheets API access (OAuth2 credentials)
• Google Sheets document - Make a copy of this template sheet

How to set up

1. Configure SerpApi credentials in the HTTP Request node
2. Set up Google Sheets OAuth2 authentication
3. Update the Google Sheets document ID in the final node to point to your copy
4. Modify search parameters in the "Set Search Parameters" node:
   • Change query to your desired search terms
   • Adjust total_events (10 events per page)
   • Set start position for pagination
5. Run the workflow using the manual trigger

How to customize the workflow

• Search terms: Modify the query in the Set node (e.g., "conferences in New York", "music events Los Angeles")
• Event count: Adjust total_events to fetch more or fewer events
• Output format: Modify the Google Sheets column mapping to include/exclude specific fields
• Rate limiting: Adjust the requestInterval in the HTTP Request node if needed
• Scheduling: Replace the Manual Trigger with a Schedule Trigger for automated runs

Output data includes

• Event title, description, and direct link
• Start date and timing information
• Venue and address details
• Ticket information and pricing
• Event location map links
• Event images
• Original search query for tracking

Note: This workflow respects SerpApi rate limits with built-in delays between requests and processes up to 10 events per API call efficiently.