Qualify webhook leads with GPT-4o-mini and create Asana tasks automatically

📊 Description

Automate your inbound lead qualification pipeline by enriching raw lead data, scoring it with AI, and instantly creating follow-up tasks for your sales team. 🎯🤖 This workflow receives new leads via webhook, enriches them using RocketReach to fetch verified emails and contact details, applies confidence-based filtering, and uses GPT-4o-mini to score each lead based on seniority, company fit, and data quality. High-quality leads automatically generate Asana tasks and Slack notifications, while low-quality leads are safely filtered out — ensuring your team focuses only on the best opportunities. 🚀📋

🔁 What This Template Does

1️⃣ Receives inbound lead data via webhook (name, company, job title, LinkedIn URL). 🌐 2️⃣ Normalizes incoming data into a clean, structured format. 🧾 3️⃣ Enriches lead profiles using RocketReach to fetch emails and phone numbers. 📇 4️⃣ Calculates email confidence scores based on quality grades (A–D). 📊 5️⃣ Filters out low-confidence leads automatically. 🚫 6️⃣ Uses AI (GPT-4o-mini) to score qualified leads from 1–10. 🤖 7️⃣ Assigns priority levels (High / Medium / Low) with reasoning. 🧠 8️⃣ Creates an Asana task for leads scoring above the threshold. ✅ 9️⃣ Sends Slack notifications for both qualified and disqualified leads. 💬 🔟 Returns a structured webhook response with scoring results. 🔁 1️⃣1️⃣ Sends Gmail alerts automatically if any workflow error occurs. 🚨

⭐ Key Benefits

✅ Eliminates manual lead enrichment and qualification ✅ Uses verified contact data from RocketReach ✅ AI scoring ensures consistent, unbiased lead evaluation ✅ Automatically routes high-quality leads to sales via Asana ✅ Keeps teams informed with real-time Slack notifications ✅ Prevents sales effort from being wasted on low-quality leads

🧩 Features

• Webhook-based inbound lead intake
• RocketReach profile enrichment
• Email confidence scoring logic
• AI lead scoring with strict JSON output
• Configurable quality and score thresholds
• Automatic Asana task creation
• Slack alerts for qualified and disqualified leads
• Gmail-based error handling Frontend-ready webhook responses

🔐 Requirements

• RocketReach API key
• OpenAI API key (GPT-4o-mini recommended)
• Asana OAuth2 credentials
• Slack API credentials
• Gmail OAuth2 credentials (for error alerts)
• Webhook client sending lead details (first_name, last_name, company, job_title, linkedin_url)

🎯 Target Audience

• B2B sales teams handling inbound leads
• Revenue operations (RevOps) teams
• SaaS companies optimizing lead qualification
• Lead generation agencies
• Automation teams building AI-driven sales pipelines