AI-Powered Lead Qualification & Enrichment Pipeline

🎯 Who is this for?

This template is perfect for:

• Marketing Teams looking to automatically qualify inbound leads from campaigns
• Sales Teams wanting to prioritize high-value prospects instantly
• Agencies offering lead qualification as a service to clients
• SaaS Companies routing trial signups to appropriate nurture sequences
• B2B Service Providers scoring and enriching leads from multiple sources

💡 What problem does it solve?

Manual lead qualification is slow, inconsistent, and expensive. Sales teams waste hours on unqualified leads while hot prospects go cold. This workflow:

• Eliminates manual research - Automatically enriches company data via LinkedIn
• Scores leads instantly - AI analyzes 15+ data points to score 0-100
• Routes intelligently - Hot leads get instant alerts, warm leads enter nurture
• Personalizes outreach - AI generates custom emails based on company context

⚡ What this workflow does

1. Lead Capture & Validation

• Captures leads via built-in n8n Form (embeddable on any website)
• Validates email format and detects business vs personal emails
• Normalizes data from various field naming conventions

2. Company Enrichment via Apify

• Uses Google Search to find company's LinkedIn profile
• Scrapes LinkedIn for industry, size, description, specialties, and more
• Gracefully skips enrichment for personal emails (Gmail, Yahoo, etc.)

3. AI Lead Qualification (GPT-4.1)

• Scores leads 0-100 based on buying signals
• Assigns tier: Hot (80+), Warm (60-79), Cold (40-59), Disqualified (<40)
• Identifies buyer persona (Decision Maker, Influencer, Champion, etc.)
• Generates personalized talking points and risk factors

4. Intelligent Routing & Actions

• Hot Leads: Instant Slack alert + AI-generated personalized email + HubSpot contact
• Warm Leads: Slack notification for nurture sequence
• Cold Leads: Logged for future reference
• All Leads: Recorded to Google Sheets with full qualification data

🔧 Setup

Required Credentials

Service	Purpose
OpenAI	AI qualification & email generation
Apify	Google Search + LinkedIn scraping

Optional Credentials

Service	Purpose
Slack	Lead alerts and notifications
HubSpot	CRM contact creation
Gmail	Sending personalized emails
Google Sheets	Lead database logging

Apify Setup

1. Create account at apify.com
2. Get API token from Settings → Integrations
3. Open the Apify HTTP nodes and replace YOUR_API_KEY with the API token obtained in the above step

Apify Actors Used

• Google Search Scraper PPR (Actor ID: G9PR1B1upfS0mRvp0) - ~$0.004/search
• LinkedIn Company Scraper PPR (Actor ID: G9y3V8J1hXYJTf1Ho) - ~$0.02/company

Total cost: ~$0.02-0.03 per enriched lead

📊 Lead Scoring Criteria

Score	Tier	What it means
80-100	🔥 Hot	Strong buying signals, budget confirmed, urgent timeline
60-79	🌡️ Warm	Good fit, some buying signals, needs nurturing
40-59	❄️ Cold	Potential fit but unclear intent
0-39	⛔ Disqualified	Poor fit, spam, or invalid

🎨 Customization

Modify Form Fields

Edit the "Lead Capture Form" node to add/remove fields for your use case.

Adjust AI Scoring

Edit the system prompt in "AI Lead Qualification" to customize:

• Score thresholds for your industry
• Buyer persona definitions
• Custom qualification criteria

Add Integrations

Easily extend with:

• Pipedrive, Salesforce, or other CRMs
• Email sequences (Mailchimp, ActiveCampaign)
• SMS notifications (Twilio)
• Calendar booking (Calendly)

📈 Example Output

{
  "qualification": {
    "score": 85,
    "tier": "Hot",
    "buyerPersona": "Decision Maker",
    "urgencyLevel": "High"
  },
  "insights": {
    "keyInsights": [
      "VP-level with direct budget authority",
      "Company in growth phase (51-200 employees)",
      "Industry aligned with our ICP"
    ],
    "talkingPoints": [
      "Reference their sustainability focus",
      "Highlight ROI for mid-market companies"
    ]
  }
}

🙋 Need Help?

• Check the sticky notes in the workflow for section-by-section guidance
• Ensure Apify credentials are properly configured
• Test with a business email (not Gmail/Yahoo) to see full enrichment

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Created by Agentical AI - AI Automation Agency specializing in workflow automation and AI solutions.