Weekly Google Search Console SEO pulse: Organic & brand vs non-brand performance

This workflow generates a weekly performance summary from Google Search Console, focused on brand-level SEO metrics and week-over-week trends.

It provides a structured view of how each brand segment is performing, with clean formatting for quick insights.

Key Features

• Sends a weekly email with a table showing clicks, impressions, CTR, and position — along with % change vs. the previous week.
• Highlights both brand and non-brand clicks separately.
• Color-coded % changes make it easy to spot wins (green) and losses (red) at a glance.

It’s designed to give SEO teams a consistent overview of performance by brand, helping to track directional shifts and support deeper analysis when needed.

How it works

1. Runs weekly (e.g. every Monday) to compare “Last Week” vs. “2 Weeks Ago” from GSC data.
2. Includes both brand + non-brand click breakdown.
3. Calculates raw values and week-over-week % change for clicks, impressions, CTR, and position.
4. Outputs a clean, formatted table with labeled rows and color-coded changes.
5. Sends the table as part of a scheduled email (can also be adapted for Slack or other channels).

Setup steps

• Requires connected Google Search Console data (per brand segment).
• Email delivery is included by default (customizable to other platforms).
• Update brand segmentation logic to match your tracking needs (e.g. domain, label, or custom filters).
• Typical setup time: ~5-10 minutes with structured input data.