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Research content keywords with SE Ranking and export to Google Sheets

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Research content keywords with SE Ranking and export to Google Sheets preview
Open on n8n.io

1. Workflow Overview

Who is this for Content creators looking for topic ideas SEO specialists doing keyword research Marketing teams planning content calendars What this workflow does Discover...

Best for

  • Market Research automation workflows
  • AI Summarization automation workflows
  • advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.manualtrigger, @seranking/n8n-nodes-seranking.seranking, n8n-nodes-base.merge, n8n-nodes-base.code, n8n-nodes-base.googlesheets, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Eugene Melnychenko.

Original n8n.io source

1.1 Workflow description

Title
Research content keywords with SE Ranking and export to Google Sheets
Workflow name
Research content keywords with SE Ranking and export to Google Sheets

Who is this for

  • Content creators looking for topic ideas
  • SEO specialists doing keyword research
  • Marketing teams planning content calendars

What this workflow does

Discover keyword opportunities from 4 different sources (longtail, questions, similar, related) and export analyzed results to Google Sheets.

What you'll get

  • Longtail, question, similar, and related keyword variations
  • Opportunity scores based on volume, difficulty, and CPC
  • Search intent classification (informational, commercial, transactional, navigational)
  • Content type suggestions (how-to guide, listicle, comparison, etc.)
  • Trend analysis with historical search volume data
  • Estimated monthly traffic potential
  • Priority ranking (HIGH/MEDIUM/LOW)
  • SERP features analysis
  • All results automatically exported to Google Sheets

How it works

  1. Fetches 4 types of keywords from SE Ranking (longtail, questions, similar, related)
  2. Merges and deduplicates all results
  3. Analyzes each keyword with custom scoring algorithm
  4. Calculates opportunity scores (volume 40%, difficulty 40%, CPC 20%)
  5. Detects search intent and suggests content types
  6. Exports enriched data to Google Sheets with 17 columns

Requirements

Setup steps

  1. Install the SE Ranking community node
  2. Add your SE Ranking API credentials
  3. Connect your Google Sheets account
  4. Update the seed keyword in all 4 SE Ranking nodes (default: "digital marketing")
  5. Select or create a Google Sheet for export

Customization

  • Adjust volumeFrom and difficultyTo filters in SE Ranking nodes for different opportunity ranges
  • Change limit parameter to fetch more/fewer keywords per source (max 1000)
  • Modify opportunity score formula in the Code node (currently: volume 40%, difficulty 40%, CPC 20%)
  • Update content type detection patterns to match your industry
  • Change source parameter for different countries (us, uk, de, fr, etc.)

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - When clicking 'Execute workflow'

Type / Role
n8n-nodes-base.manualTrigger - manualTrigger
Config choices
Version 1

Block 2 - Get longtail keywords

Type / Role
@seranking/n8n-nodes-seranking.seRanking - seRanking
Config choices
Version 1

Block 3 - Get question keywords

Type / Role
@seranking/n8n-nodes-seranking.seRanking - seRanking
Config choices
Version 1

Block 4 - Get similar keywords

Type / Role
@seranking/n8n-nodes-seranking.seRanking - seRanking
Config choices
Version 1

Block 5 - Get related keywords

Type / Role
@seranking/n8n-nodes-seranking.seRanking - seRanking
Config choices
Version 1

Block 6 - Merge all keyword types

Type / Role
n8n-nodes-base.merge - merge
Config choices
Version 3

Block 7 - Analyze & Score Keywords for Content

Type / Role
n8n-nodes-base.code - code
Config choices
Version 2

Block 8 - Export to Google Sheets

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.7

Block 9 - Overview

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 10 - Longtail Keywords

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 11 - Question Keywords

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 12 - Similar Keywords

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 13 - Related Keywords

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 14 - Merge Results

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 15 - Analysis

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 16 - Export

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

3. Summary Table

Workflow Research content keywords with SE Ranking and export to Google Sheets
Complexity advanced
Nodes 16
Categories Market Research, AI Summarization
Author Eugene Melnychenko
Published 24 Dec 2025

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/12084/12084.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Research content keywords with SE Ranking and export to Google Sheets do?

Who is this for Content creators looking for topic ideas SEO specialists doing keyword research Marketing teams planning content calendars What this workflow does Discover...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, AI Summarization use case.