Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

This enterprise grade n8n workflow automates competitor monitoring on Instagram — from post fetching to AI driven strategy alerts — using Claude AI , Instagram API, and multi channel notifications....

Best for

Market Research automation workflows
AI Summarization automation workflows
advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.cron, n8n-nodes-base.googlesheets, n8n-nodes-base.splitinbatches, n8n-nodes-base.httprequest, n8n-nodes-base.code, n8n-nodes-base.emailsend, n8n-nodes-base.twilio, n8n-nodes-base.set

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Oneclick AI Squad.

Original n8n.io source

1.1 Workflow description

Title: Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts
Workflow name: Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts

This enterprise-grade n8n workflow automates competitor monitoring on Instagram — from post fetching to AI-driven strategy alerts — using Claude AI, Instagram API, and multi-channel notifications. It tracks trends, analyzes performance, and delivers actionable insights via WhatsApp and email, keeping your team ahead with zero manual effort.

Key Features

Daily competitor scanning from Google Sheets
Post performance metrics (engagement rate, trends) calculated automatically
AI-powered insights using Claude 3.5 Sonnet for content and engagement strategies
Dual-channel alerts: WhatsApp (Twilio) and email for instant delivery
Audit logs in Google Sheets for historical trends
Scalable triggers: Daily schedule or webhook for ad-hoc checks

Workflow Process

Step	Node	Description
1	Schedule Trigger	Runs daily at 10 AM or via webhook (`/competitor-alert`)
2	Get Competitor List	Loads competitors from `Competitors` sheet
3	Loop Over Competitors	Processes each competitor to avoid API limits
4	Get Competitor Posts	Fetches last 10 posts via Instagram Graph API
5	Calculate Performance Metrics	Computes avg engagement and trend using Code node
6	Generate AI Insights (Claude AI)	Analyzes data for 3 strategic bullet-point insights
7	Send Email Alert	Emails detailed report to team
8	Send WhatsApp Alert (Twilio)	Sends concise alert via WhatsApp
9	Log Alert	Records metrics and insights in `AlertsLog` sheet
10	End Workflow	Terminates execution

Setup Instructions

1. Import Workflow

Open n8n → Workflows → Import from Clipboard
Paste the JSON workflow

2. Configure Credentials

Integration	Details
Google Sheets	Service account with spreadsheet access
Instagram API	Business access token for media fetching
Claude AI	Anthropic API key for `claude-3-5-sonnet-20241022`
Twilio	Credentials for WhatsApp messaging
SMTP/Email	SMTP or Gmail for email alerts

3. Update Spreadsheet IDs

Ensure your Google Sheets include:

Competitors
AlertsLog

4. Set Triggers

Webhook: /webhook/competitor-alert (for on-demand runs)
Schedule: Daily at 10:00 AM

5. Run a Test

Use manual execution to confirm:

Post fetching and metrics calculation
AI insights generation
WhatsApp/email delivery and sheet logging

Google Sheets Structure

Competitors

competitorName	competitorUserId	industryFocus
BrandX	1234567890	Fashion

AlertsLog

competitor	avgEngagement	trend	insights	timestamp
BrandX	75.5	Rising	- Bullet 1...	2023-10-01T12:00:00Z

System Requirements

Requirement	Version/Access
n8n	v1.50+ (AI and messaging integrations supported)
Claude AI API	`claude-3-5-sonnet-20241022`
Instagram Graph API	Business account access token
Twilio API	WhatsApp-enabled phone number
Google Sheets API	`https://www.googleapis.com/auth/spreadsheets`
SMTP	For email (e.g., Gmail OAuth)

Optional Enhancements

Add visual charts (e.g., engagement trends via Google Charts)
Integrate Slack for team-wide alerts
Use advanced metrics like reach/impressions via Instagram Insights API
Connect CRM (HubSpot) to tag competitors
Enable multi-platform monitoring (e.g., TikTok)
Add threshold-based alerts (e.g., only if engagement >20% increase)
Export insights to Notion or Airtable for strategy docs

Result: A single automated system that monitors competitors, uncovers trends, and arms your team with AI strategies — delivered via WhatsApp and email with zero manual work.

Get in touch with us for custom n8n automation!

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Schedule Trigger

Type / Role: n8n-nodes-base.cron - cron
Config choices: Version 1

Block 2 - Get Competitor List

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 1

Block 3 - Loop Over Competitors

Type / Role: n8n-nodes-base.splitInBatches - splitInBatches
Config choices: Version 1

Block 4 - Get Competitor Posts

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 1

Block 5 - Calculate Performance Metrics

Type / Role: n8n-nodes-base.code - code
Config choices: Version 1

Block 6 - Generate AI Insights (Claude AI)

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 1

Block 7 - Send Email Alert

Type / Role: n8n-nodes-base.emailSend - emailSend
Config choices: Version 1

Block 8 - Send WhatsApp Alert (Twilio)

Type / Role: n8n-nodes-base.twilio - twilio
Config choices: Version 1

Block 9 - Log Alert

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 1

Block 10 - End Workflow

Type / Role: n8n-nodes-base.set - set
Config choices: Version 1

Block 11 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 12 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 13 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 14 - Sticky Note3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 15 - Sticky Note4

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 16 - Sticky Note5

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 17 - Sticky Note6

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 18 - Sticky Note7

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts
Complexity	advanced
Nodes	18
Categories	Market Research, AI Summarization
Author	Oneclick AI Squad
Published	30 Oct 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/10341/10341.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Market Research workflows AI Summarization workflows

Frequently asked questions

What does Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, AI Summarization use case.

Oneclick AI Squad

224 workflows

Nodes

n8n-nodes-base.cron n8n-nodes-base.googlesheets n8n-nodes-base.splitinbatches n8n-nodes-base.httprequest n8n-nodes-base.code n8n-nodes-base.emailsend n8n-nodes-base.twilio n8n-nodes-base.set

Complexity

advanced

Published 30 Oct 2025

Likes 0

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Install path: /data/workflows/10341/10341.json

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Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

Key Features

Workflow Process

Setup Instructions

1. Import Workflow

2. Configure Credentials

3. Update Spreadsheet IDs

4. Set Triggers

5. Run a Test

Google Sheets Structure

Competitors

AlertsLog

System Requirements

Optional Enhancements

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Schedule Trigger

Block 2 - Get Competitor List

Block 3 - Loop Over Competitors

Block 4 - Get Competitor Posts

Block 5 - Calculate Performance Metrics

Block 6 - Generate AI Insights (Claude AI)

Block 7 - Send Email Alert

Block 8 - Send WhatsApp Alert (Twilio)

Block 9 - Log Alert

Block 10 - End Workflow

Block 11 - Sticky Note

Block 12 - Sticky Note1

Block 13 - Sticky Note2

Block 14 - Sticky Note3

Block 15 - Sticky Note4

Block 16 - Sticky Note5

Block 17 - Sticky Note6

Block 18 - Sticky Note7

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions