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Monitor brand reputation and detect crises with GPT-4, Slack and Gmail

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Monitor brand reputation and detect crises with GPT-4, Slack and Gmail preview
Open on n8n.io

Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

How It Works This workflow automates brand reputation monitoring by analyzing sentiment across news, social media, reviews, and forums using AI powered trend detection. Designed for PR teams, brand...

Best for

  • Market Research automation workflows
  • AI Summarization automation workflows
  • advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.scheduletrigger, n8n-nodes-base.set, n8n-nodes-base.httprequest, n8n-nodes-base.merge, @n8n/n8n-nodes-langchain.agent, @n8n/n8n-nodes-langchain.lmchatopenai, @n8n/n8n-nodes-langchain.outputparserstructured, n8n-nodes-base.if

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Cheng Siong Chin.

Original n8n.io source

1.1 Workflow description

Title
Monitor brand reputation and detect crises with GPT-4, Slack and Gmail
Workflow name
Monitor brand reputation and detect crises with GPT-4, Slack and Gmail

How It Works

This workflow automates brand reputation monitoring by analyzing sentiment across news, social media, reviews, and forums using AI-powered trend detection. Designed for PR teams, brand managers, marketing directors, and crisis communication specialists requiring real-time awareness of reputation threats before they escalate.The template solves the challenge of manually tracking brand mentions across fragmented channels—news outlets, Twitter, Instagram, review sites, Reddit, industry forums—then identifying emerging crises hidden in sentiment shifts and volume spikes.Scheduled execution triggers four parallel HTTP nodes fetching data from news APIs, social media monitoring services, review aggregators, and forum discussion platforms. Merge node combines all sources, then normalization ensures consistent data structure. OpenAI GPT-4 with structured output parsing performs sophisticated sentiment analysis and trend detection, identifying sudden negative sentiment surges, coordinated criticism patterns, and viral complaint escalation.

Setup Steps

  1. Configure HTTP nodes with API credentials for news monitoring service
  2. Add OpenAI API key to Chat Model node for sentiment and trend analysis
  3. Connect Slack workspace and specify crisis response team channel
  4. Integrate Gmail account with PR leadership distribution list
  5. Set up Google Sheets connection and create monitoring dashboard

Prerequisites

OpenAI API key, news monitoring API access

Use Cases

Consumer brands monitoring product launch reception and identifying quality issues early

Customization

Modify AI prompts for industry-specific crisis indicators

Benefits

Reduces crisis detection time from hours to minutes enabling damage control before viral spread

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Schedule Monitoring

Type / Role
n8n-nodes-base.scheduleTrigger - scheduleTrigger
Config choices
Version 1.3

Block 2 - Workflow Configuration

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 3 - Fetch News Articles

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.3

Block 4 - Fetch Social Media Mentions

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.3

Block 5 - Fetch Online Reviews

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.3

Block 6 - Fetch Forum Discussions

Type / Role
n8n-nodes-base.httpRequest - httpRequest
Config choices
Version 4.3

Block 7 - Combine All Sources

Type / Role
n8n-nodes-base.merge - merge
Config choices
Version 3.2

Block 8 - Normalize Data Structure

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 9 - Sentiment & Trend Analysis Agent

Type / Role
@n8n/n8n-nodes-langchain.agent - agent
Config choices
Version 3.1

Block 10 - OpenAI GPT-4

Type / Role
@n8n/n8n-nodes-langchain.lmChatOpenAi - lmChatOpenAi
Config choices
Version 1.3

Block 11 - Structured Analysis Output

Type / Role
@n8n/n8n-nodes-langchain.outputParserStructured - outputParserStructured
Config choices
Version 1.3

Block 12 - Check for Crisis

Type / Role
n8n-nodes-base.if - if
Config choices
Version 2.3

Block 13 - Send Crisis Alert to Slack

Type / Role
n8n-nodes-base.slack - slack
Config choices
Version 2.4

Block 14 - Send Crisis Alert Email

Type / Role
n8n-nodes-base.gmail - gmail
Config choices
Version 2.2

Block 15 - Log to Monitoring Dashboard

Type / Role
n8n-nodes-base.googleSheets - googleSheets
Config choices
Version 4.7

Block 16 - Prepare Dashboard Data

Type / Role
n8n-nodes-base.set - set
Config choices
Version 3.4

Block 17 - Sticky Note

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 18 - Sticky Note1

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 19 - Sticky Note2

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 20 - Sticky Note3

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 21 - Sticky Note4

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

Block 22 - Sticky Note5

Type / Role
n8n-nodes-base.stickyNote - stickyNote
Config choices
Version 1

3. Summary Table

Workflow Monitor brand reputation and detect crises with GPT-4, Slack and Gmail
Complexity advanced
Nodes 22
Categories Market Research, AI Summarization
Author Cheng Siong Chin
Published 29 Dec 2025

4. Reproducing the Workflow from Scratch

  1. 1. Download the workflow JSON

    Use the JSON export at /data/workflows/12283/12283.json as the source template for this automation.

  2. 2. Import the template into n8n

    Open n8n, import the downloaded JSON, and review each node before activating the workflow.

  3. 3. Configure credentials and variables

    Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.

  4. 4. Test with sample data

    Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.

  5. 5. Activate and monitor

    Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Frequently asked questions

What does Monitor brand reputation and detect crises with GPT-4, Slack and Gmail do?

How It Works This workflow automates brand reputation monitoring by analyzing sentiment across news, social media, reviews, and forums using AI powered trend detection. Designed for PR teams, brand...

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, AI Summarization use case.