Instagram visual analysis with Apify scraping, OpenAI GPT-5 & Google Sheets

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

Pull recent Instagram post media for any username, fetch the image binaries, and run automated visual analysis with OpenAI — all orchestrated inside n8n. This workflow uses a Google Sheet to supply...

Best for

Market Research automation workflows
intermediate n8n builders looking for reusable templates

Tools used

n8n-nodes-base.manualtrigger, n8n-nodes-base.httprequest, n8n-nodes-base.googlesheets, n8n-nodes-base.filter, @n8n/n8n-nodes-langchain.agent, @n8n/n8n-nodes-langchain.lmchatopenai, n8n-nodes-base.splitout, n8n-nodes-base.stickynote

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Robert Breen.

Original n8n.io source

1.1 Workflow description

Title: Instagram visual analysis with Apify scraping, OpenAI GPT-5 & Google Sheets
Workflow name: Instagram visual analysis with Apify scraping, OpenAI GPT-5 & Google Sheets

Pull recent Instagram post media for any username, fetch the image binaries, and run automated visual analysis with OpenAI — all orchestrated inside n8n. This workflow uses a Google Sheet to supply target usernames, calls Apify’s Instagram Profile Scraper to fetch recent posts, downloads the images, and passes them to an OpenAI vision-capable model for structured analysis. Results can then be logged, stored, or routed onward depending on your use case.

🧑‍💻 Who’s it for

Social media managers analyzing competitor or brand posts
Marketing teams tracking visual trends and campaign content
Researchers collecting structured insights from Instagram images

⚙️ How it works

Google Sheets – Supplies Instagram usernames (one per row).
Apify Scraper – Fetches latest posts (images and metadata).
HTTP Request – Downloads each image binary.
OpenAI Vision Model – Analyzes visuals and outputs structured summaries.
Filter & Split Nodes – Ensure only the right rows and posts are processed.

🔑 Setup Instructions

1) Connect Google Sheets (OAuth2)

Go to n8n → Credentials → New → Google Sheets (OAuth2)
Sign in with your Google account and grant access
In the Get Google Sheet node, select your spreadsheet + worksheet (must contain a User column with Instagram usernames)

2) Connect Apify (HTTP Query Auth)

Get your Apify API token at Apify Console → Integrations/API
In n8n → Credentials → New → HTTP Query Auth, add a query param token=<YOUR_APIFY_TOKEN>
In the Scrape Details node, select that credential and use the provided URL:

3) Connect OpenAI (API Key)

Create an API key at OpenAI Platform
In n8n → Credentials → New → OpenAI API, paste your key
In the OpenAI Chat Model node, select your credential and choose a vision-capable model (gpt-4o-mini, gpt-4o, or gpt-5 if available)

🛠️ How to customize

Change the Google Sheet schema (e.g., add campaign tags or notes).
Adjust the OpenAI system prompt to refine what details are extracted (e.g., brand logos, colors, objects).
Route results to Slack, Notion, or Airtable instead of storing only in Sheets.
Apply filters (hashtags, captions, or timeframe) directly in the Apify scraper config.

📋 Requirements

n8n (Cloud or self-hosted)
Google Sheets account
Apify account + API token
OpenAI API key with a funded account

📬 Contact

Need help customizing this (e.g., filtering by campaign, sending reports by email, or formatting your PDF)?

📧 [email protected]
🔗 Robert Breen
🌐 ynteractive.com

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - When clicking ‘Execute workflow’

Type / Role: n8n-nodes-base.manualTrigger - manualTrigger
Config choices: Version 1

Block 2 - Scrape Details

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 3 - Get Google Sheet

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.6

Block 4 - Filter

Type / Role: n8n-nodes-base.filter - filter
Config choices: Version 2.2

Block 5 - AI Agent

Type / Role: @n8n/n8n-nodes-langchain.agent - agent
Config choices: Version 2.2

Block 6 - OpenAI Chat Model

Type / Role: @n8n/n8n-nodes-langchain.lmChatOpenAi - lmChatOpenAi
Config choices: Version 1.2

Block 7 - Split Out

Type / Role: n8n-nodes-base.splitOut - splitOut
Config choices: Version 1

Block 8 - HTTP Request

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 9 - Sticky Note53

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 10 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 11 - Sticky Note61

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 12 - Sticky Note63

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 13 - Sticky Note64

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Instagram visual analysis with Apify scraping, OpenAI GPT-5 & Google Sheets
Complexity	intermediate
Nodes	13
Categories	Market Research
Author	Robert Breen
Published	30 Aug 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/8068/8068.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Market Research workflows

Frequently asked questions

What does Instagram visual analysis with Apify scraping, OpenAI GPT-5 & Google Sheets do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research use case.

Robert Breen

90 workflows

Nodes

n8n-nodes-base.manualtrigger n8n-nodes-base.httprequest n8n-nodes-base.googlesheets n8n-nodes-base.filter @n8n/n8n-nodes-langchain.agent @n8n/n8n-nodes-langchain.lmchatopenai n8n-nodes-base.splitout n8n-nodes-base.stickynote

Complexity

intermediate

Published 30 Aug 2025

Likes 0

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Install path: /data/workflows/8068/8068.json

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Instagram visual analysis with Apify scraping, OpenAI GPT-5 & Google Sheets

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

🧑‍💻 Who’s it for

⚙️ How it works

🔑 Setup Instructions

1) Connect Google Sheets (OAuth2)

2) Connect Apify (HTTP Query Auth)

3) Connect OpenAI (API Key)

🛠️ How to customize

📋 Requirements

📬 Contact

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - When clicking ‘Execute workflow’

Block 2 - Scrape Details

Block 3 - Get Google Sheet

Block 4 - Filter

Block 5 - AI Agent

Block 6 - OpenAI Chat Model

Block 7 - Split Out

Block 8 - HTTP Request

Block 9 - Sticky Note53

Block 10 - Sticky Note1

Block 11 - Sticky Note61

Block 12 - Sticky Note63

Block 13 - Sticky Note64

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions