Analyze keywords from top Upwork talent profiles with Apify and Google Sheets

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1. Workflow Overview

Find out exactly which keywords top rated Upwork freelancers use in their profiles — so you can optimize yours for search visibility and client trust. Who's it for Freelancers on Upwork who want da...

Best for

Market Research automation workflows
AI Summarization automation workflows
advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.stickynote, n8n-nodes-base.set, n8n-nodes-base.manualtrigger, n8n-nodes-base.httprequest, n8n-nodes-base.wait, n8n-nodes-base.if, n8n-nodes-base.code, n8n-nodes-base.googlesheets

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Minibox Digital.

Original n8n.io source

1.1 Workflow description

Title: Analyze keywords from top Upwork talent profiles with Apify and Google Sheets
Workflow name: Analyze keywords from top Upwork talent profiles with Apify and Google Sheets

Find out exactly which keywords top-rated Upwork freelancers use in their profiles — so you can optimize yours for search visibility and client trust.

Who's it for

Freelancers on Upwork who want data-driven insights into how top earners in their niche write their profiles, rather than guessing which skills and phrases to highlight.

How it works

The workflow scrapes up to 20 top-rated Upwork profiles for any search term using the Apify talent scraper. It normalizes each profile with field-weighted scoring — title text counts 3× more than bio text, and skills count 2× — because those fields carry more weight in Upwork's own search algorithm. It then calculates keyword coverage across all profiles, tracking how many individual profiles contain each keyword rather than just total occurrences. Single words, two-word phrases, and three-word phrases are all analyzed. Each keyword is scored using a composite formula and grouped into tiers: Essential, High Demand, Targeted, or Niche. Results are exported to Google Sheets with coverage stats and placement tips.

How to set up

Add your Apify API token to the Run Apify Actor node URL
Add your Google Sheets OAuth2 credential in n8n
Paste your Google Sheet ID into the Save to Google Sheets node
In Configure Search, update the searchUrl to your target niche

Requirements

Apify account (free tier)
Google Sheets account
n8n (cloud or self-hosted)

How to customize

Change maxResults in Configure Search from 20 to 50+ for a larger keyword sample. Filter results in Google Sheets by the Tier column to focus on Essential and High Demand keywords first.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Step 1 — Configure & Scrape

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 2 - Step 2 — Poll Until Complete

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 3 - Step 3 — Normalize, Score & Rank

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 4 - Configure Search

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 5 - Run Workflow Manually

Type / Role: n8n-nodes-base.manualTrigger - manualTrigger
Config choices: Version 1

Block 6 - Run Apify Actor

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 7 - Save Run ID and Dataset ID

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 8 - Wait 20 Seconds

Type / Role: n8n-nodes-base.wait - wait
Config choices: Version 1.1

Block 9 - Check Run Status

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 10 - Is Run Complete?

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2

Block 11 - Carry IDs Through Loop

Type / Role: n8n-nodes-base.set - set
Config choices: Version 3.4

Block 12 - Fetch Dataset Results

Type / Role: n8n-nodes-base.httpRequest - httpRequest
Config choices: Version 4.2

Block 13 - Normalize Profile Data

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 14 - Score Keywords by Coverage

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 15 - Format Results

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 16 - Save to Google Sheets

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4.5

Block 17 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Analyze keywords from top Upwork talent profiles with Apify and Google Sheets
Complexity	advanced
Nodes	17
Categories	Market Research, AI Summarization
Author	Minibox Digital
Published	21 Apr 2026

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/15193/15193.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source Market Research workflows AI Summarization workflows

Frequently asked questions

What does Analyze keywords from top Upwork talent profiles with Apify and Google Sheets do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your Market Research, AI Summarization use case.

Minibox Digital

3 workflows

Nodes

n8n-nodes-base.stickynote n8n-nodes-base.set n8n-nodes-base.manualtrigger n8n-nodes-base.httprequest n8n-nodes-base.wait n8n-nodes-base.if n8n-nodes-base.code n8n-nodes-base.googlesheets

Complexity

advanced

Published 21 Apr 2026

Likes 0

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Install path: /data/workflows/15193/15193.json

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Analyze keywords from top Upwork talent profiles with Apify and Google Sheets

Workflow preview

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

Who's it for

How it works

How to set up

Requirements

How to customize

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Step 1 — Configure & Scrape

Block 2 - Step 2 — Poll Until Complete

Block 3 - Step 3 — Normalize, Score & Rank

Block 4 - Configure Search

Block 5 - Run Workflow Manually

Block 6 - Run Apify Actor

Block 7 - Save Run ID and Dataset ID

Block 8 - Wait 20 Seconds

Block 9 - Check Run Status

Block 10 - Is Run Complete?

Block 11 - Carry IDs Through Loop

Block 12 - Fetch Dataset Results

Block 13 - Normalize Profile Data

Block 14 - Score Keywords by Coverage

Block 15 - Format Results

Block 16 - Save to Google Sheets

Block 17 - Sticky Note

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions