Typeform to HubSpot: AI-enriched & scored leads with GPT-4o-mini

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Important notice

This workflow is provided as-is. Please review and test before using in production.

1. Workflow Overview

How it works This workflow starts whenever a new lead is submitted through Typeform. It cleans and stores the raw lead data, checks if the email is business related (not Gmail), and then uses AI to...

Best for

AI Summarization automation workflows
Multimodal AI automation workflows
advanced n8n builders looking for reusable templates

Tools used

n8n-nodes-base.stickynote, @n8n/n8n-nodes-langchain.lmchatopenai, n8n-nodes-base.typeformtrigger, n8n-nodes-base.code, n8n-nodes-base.airtable, n8n-nodes-base.if, @n8n/n8n-nodes-langchain.agent, n8n-nodes-base.hubspot

Source and attribution

This workflow is cataloged by N8N Workflows and links back to its original n8n.io source page by Avkash Kakdiya.

Original n8n.io source

1.1 Workflow description

Title: Typeform to HubSpot: AI-enriched & scored leads with GPT-4o-mini
Workflow name: Typeform to HubSpot: AI-enriched & scored leads with GPT-4o-mini

How it works

This workflow starts whenever a new lead is submitted through Typeform. It cleans and stores the raw lead data, checks if the email is business-related (not Gmail), and then uses AI to enrich the lead with company details. After enrichment, the workflow scores the lead with AI, updates your HubSpot CRM, and saves everything neatly into Google Sheets for tracking and reporting.

Step-by-step

Capture New Lead

Triggered by a new Typeform submission.
Collects basic details: Name, Email, Phone, and Message.
Saves raw lead data into a Google Sheet for backup.
Stores the basic info in Airtable (avoids duplicates by email).

Format & Filter Leads

Formats the incoming data into a clean structure.
Filters out non-business emails (e.g., Gmail) so only qualified leads continue.

Enrich Company Information

Uses AI (GPT-4o-mini) to enrich the lead’s company data based on email domain.
Returns details like: Company Name, Industry, Headquarters, Employee Count, Website, LinkedIn, and Description.
Merges this information with the original lead profile and adds metadata (timestamp, workflow ID).

Score the Lead

AI analyzes the enriched profile and assigns a lead score (1–10).
Scoring considers industry fit, company size, contact source, and domain reputation.

Update CRM & Sheets

Sends the enriched lead with score to HubSpot CRM.
Updates company details, contact info, and custom properties (lead_score, LinkedIn, description).
Logs the fully enriched lead in a Google Sheet for tracking.

Why use this?

Automatically enriches and scores every incoming lead.
Filters out low-value (non-business) emails before wasting CRM space.
Keeps HubSpot CRM up to date with the latest company and contact info.
Maintains both raw and enriched lead data in Google Sheets for easy reporting.
Saves your team hours of manual research and ensures consistent, AI-driven lead qualification.

1.2 Logical Blocks

This catalog entry is organized from the workflow JSON. The node-level section below shows the executable blocks available for review before importing the template.

2. Block-by-Block Analysis

Block 1 - Sticky Note

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 2 - Sticky Note1

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 3 - OpenAI Chat Model

Type / Role: @n8n/n8n-nodes-langchain.lmChatOpenAi - lmChatOpenAi
Config choices: Version 1.2

Block 4 - 📝 New Typeform Lead

Type / Role: n8n-nodes-base.typeformTrigger - typeformTrigger
Config choices: Version 1

Block 5 - 🔧 Format Incoming Data

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 6 - 📦 Store Basic Info (Airtable)

Type / Role: n8n-nodes-base.airtable - airtable
Config choices: Version 2

Block 7 - 📛 Filter Non-Business Emails

Type / Role: n8n-nodes-base.if - if
Config choices: Version 2.2

Block 8 - 🏢 Enrich Company Info (AI)

Type / Role: @n8n/n8n-nodes-langchain.agent - agent
Config choices: Version 2

Block 9 - 🪄 Merge Enriched Lead Profile

Type / Role: n8n-nodes-base.code - code
Config choices: Version 2

Block 10 - 🎯 AI Lead Scorer

Type / Role: @n8n/n8n-nodes-langchain.agent - agent
Config choices: Version 2

Block 11 - 📨 Send to HubSpot CRM

Type / Role: n8n-nodes-base.hubspot - hubspot
Config choices: Version 2.1

Block 12 - 📊 Save Enriched Lead

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4

Block 13 - 📄 Log Raw Lead

Type / Role: n8n-nodes-base.googleSheets - googleSheets
Config choices: Version 4

Block 14 - Sticky Note2

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 15 - 💬 LLM (OpenAI)

Type / Role: @n8n/n8n-nodes-langchain.lmChatOpenAi - lmChatOpenAi
Config choices: Version 1.2

Block 16 - Sticky Note3

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

Block 17 - Sticky Note4

Type / Role: n8n-nodes-base.stickyNote - stickyNote
Config choices: Version 1

3. Summary Table

Workflow	Typeform to HubSpot: AI-enriched & scored leads with GPT-4o-mini
Complexity	advanced
Nodes	17
Categories	AI Summarization, Multimodal AI
Author	Avkash Kakdiya
Published	19 Aug 2025

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

Use the JSON export at /data/workflows/7567/7567.json as the source template for this automation.
2. Import the template into n8n

Open n8n, import the downloaded JSON, and review each node before activating the workflow.
3. Configure credentials and variables

Replace placeholder credentials, API keys, webhook URLs, account IDs, and environment-specific values with your own settings.
4. Test with sample data

Run the workflow manually or in a staging workspace, inspect node output, and confirm downstream systems receive the expected data.
5. Activate and monitor

Enable the workflow only after testing, then monitor executions, errors, and rate limits during the first production runs.

5. General Notes & Resources

Review imported nodes carefully before activation. This catalog entry is intended to help you inspect the workflow structure, understand required services, and find related templates faster.

Node names, credentials, schedules, webhook paths, and external service limits may need adjustment for your workspace.

Download workflow JSON Original n8n.io source AI Summarization workflows Multimodal AI workflows

Frequently asked questions

What does Typeform to HubSpot: AI-enriched & scored leads with GPT-4o-mini do?

What do I need before importing this workflow?

Review the workflow JSON, configure any required credentials in n8n, and test the automation in a safe workspace before using it in production.

Can I customize this workflow?

Yes. Use the block-by-block analysis and the downloadable JSON to inspect each node, then adjust credentials, prompts, schedules, filters, or destinations for your AI Summarization, Multimodal AI use case.

Avkash Kakdiya

115 workflows

Nodes

n8n-nodes-base.stickynote @n8n/n8n-nodes-langchain.lmchatopenai n8n-nodes-base.typeformtrigger n8n-nodes-base.code n8n-nodes-base.airtable n8n-nodes-base.if @n8n/n8n-nodes-langchain.agent n8n-nodes-base.hubspot

Complexity

advanced

Published 19 Aug 2025

Likes 0

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Install path: /data/workflows/7567/7567.json

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Typeform to HubSpot: AI-enriched & scored leads with GPT-4o-mini

Workflow preview

Important notice

1. Workflow Overview

Best for

Tools used

Source and attribution

1.1 Workflow description

How it works

Step-by-step

Why use this?

1.2 Logical Blocks

2. Block-by-Block Analysis

Block 1 - Sticky Note

Block 2 - Sticky Note1

Block 3 - OpenAI Chat Model

Block 4 - 📝 New Typeform Lead

Block 5 - 🔧 Format Incoming Data

Block 6 - 📦 Store Basic Info (Airtable)

Block 7 - 📛 Filter Non-Business Emails

Block 8 - 🏢 Enrich Company Info (AI)

Block 9 - 🪄 Merge Enriched Lead Profile

Block 10 - 🎯 AI Lead Scorer

Block 11 - 📨 Send to HubSpot CRM

Block 12 - 📊 Save Enriched Lead

Block 13 - 📄 Log Raw Lead

Block 14 - Sticky Note2

Block 15 - 💬 LLM (OpenAI)

Block 16 - Sticky Note3

Block 17 - Sticky Note4

3. Summary Table

4. Reproducing the Workflow from Scratch

1. Download the workflow JSON

2. Import the template into n8n

3. Configure credentials and variables

4. Test with sample data

5. Activate and monitor

5. General Notes & Resources

Frequently asked questions