Automated marketing performance email reports with Google Sheets & Outlook

This n8n workflow template automatically pulls marketing data from Google Sheets, calculates key performance metrics, and sends beautifully formatted HTML email reports. Perfect for marketing teams, agencies, or businesses that need regular performance reporting without manual data processing.

What This Workflow Does

This automated workflow:

• Retrieves marketing campaign data from Google Sheets
• Calculates 5 key performance metrics (customers, campaigns, clicks, conversions, spend)
• Merges all statistics into a single data object
• Sends a professional HTML email report with modern styling
• Can be run manually or scheduled for regular reporting

The workflow processes data including Customer ID, Campaign names, Clicks, Conversions, and Spend amounts to generate comprehensive performance summaries.

Tools & Services Used

• N8N - Workflow automation platform
• Google Sheets - Marketing data source and storage
• Microsoft Outlook - Email delivery system
• HTML/CSS - Professional report formatting

Step-by-Step Implementation

Step 1: Set Up Your Google Sheets Data Source

Copy the Sample Data Template:

1. Access the template: Marketing Performance Data Template
2. Click "File" → "Make a copy" to create your own version
3. Rename it (e.g., "My Marketing Performance Data")

Set Up Your Data Structure: Your Google Sheet should have a "Data" tab with these columns:

• Customer ID - Unique identifier for each customer
• Campaign - Name of the marketing campaign
• Clicks - Number of clicks generated
• Conversions - Number of conversions achieved
• Spend ($) - Amount spent on the campaign

Configure Google Sheets API Access:

• Go to Google Cloud Console
• Create a project or select existing one
• Enable "Google Sheets API"
• Create OAuth2 credentials or use service account
• Share your sheet with the service account email (if using service account)

Step 2: Import and Configure the N8N Workflow

Import the Workflow:

1. Copy the workflow JSON from the template
2. In your N8N instance, go to Workflows → Import from JSON
3. Paste the JSON and import the workflow

Step 3: Configure Each Node

Node 1: "When clicking 'Execute workflow'" (Manual Trigger)

• Purpose: Starts the workflow manually for testing
• Configuration: No setup required
• Note: You can replace this with a Schedule Trigger for automated reports

Node 2: "Get Google Sheets Data"

• Purpose: Retrieves all marketing data from your Google Sheet
• Setup Required:
  1. Click on the node
  2. Set up Google Sheets OAuth2 credentials:
     • Click "Create New Credential"
     • Follow OAuth2 setup process
     • Authorize access to your Google account
  3. Select your spreadsheet from the dropdown
  4. Choose the "Data" sheet
  5. Test the connection to ensure data loads

Node 3-7: Data Analysis Nodes

"Count Unique Customers"

• Purpose: Counts how many unique customers were reached
• Configuration: Pre-configured to count unique "Customer ID" values
• No setup required

"Count Unique Campaigns"

• Purpose: Counts total number of campaigns run
• Configuration: Pre-configured to count unique "Campaign" values
• No setup required

"Sum Total Clicks"

• Purpose: Adds up all clicks across campaigns
• Configuration: Pre-configured to sum "Clicks" column
• No setup required

"Sum Total Conversions"

• Purpose: Totals all conversions achieved
• Configuration: Pre-configured to sum "Conversions" column
• No setup required

"Sum Total Spend"

• Purpose: Calculates total marketing spend
• Configuration: Pre-configured to sum "Spend ($)" column
• No setup required

Node 8: "Merge"

• Purpose: Combines all calculated metrics into one data object
• Configuration: Pre-configured to merge by position
• No setup required

Node 9: "Send Email Report" (Microsoft Outlook)

• Purpose: Sends the formatted HTML email report
• Setup Required:
  1. Click on the node
  2. Set up Microsoft Outlook OAuth2 credentials:
     • Click "Create New Credential"
     • Follow OAuth2 setup for your Microsoft account
     • Grant necessary email permissions
  3. Configure Email Settings:
     • To Recipients: Change from "[email protected]" to your recipient email(s)
     • Subject: Modify "Daily Marketing Performance" as needed
     • Body Content: Pre-configured with professional HTML template
  4. Email Template Features:
     • Modern glassmorphic design
     • Responsive layout for mobile devices
     • Animated gradient accents
     • Hover effects on metric cards
     • Professional typography

For professional setup, customization, or troubleshooting of this workflow, contact:

Robert - Ynteractive Solutions

• Email: [email protected]
• Website: www.ynteractive.com
• LinkedIn: linkedin.com/in/robert-breen-29429625/

Specializing in AI-powered workflow automation, business process optimization, and custom integration solutions.