{"workflow":{"id":13843,"name":"Re-engage event participants from HubSpot with Gemini and email outreach","views":6,"recentViews":0,"totalViews":6,"createdAt":"2026-03-03T18:26:57.533Z","description":"# **Event Alumni Re-engager: HubSpot → Gemini → Personalized Outreach**\n\n**Who is this for?**  \nEvent marketers and conference organizers who want to **reactivate past attendees** with AI-personalized emails at 3-5x ROI vs. cold leads.\n\n***\n\n**What problem is this workflow solving?**  \nAlumni gold is untapped:  \n- Past attendees convert 3-5x better  \n- Manual segmentation takes hours  \n- Generic emails get ignored  \n\nThis auto-segments + personalizes outreach from HubSpot data.\n\n***\n\n**What this workflow does**  \n\n**CRM → AI Alumni Machine**:  \n- **Trigger**: Manual (or schedule 8-12 weeks pre-event)  \n- **HubSpot Pull**: Past `event_registration` contacts  \n- **Smart Filter**: Exclude current registrants  \n- **3-Tier Segments**: Champions (3+ events) / Returning (2) / One-timers (1)  \n- **Gemini Personalization**: Unique copy per attendee  \n- **Email Send**: Alumni-exclusive CTAs  \n- **Slack Summary**: Campaign stats posted  \n\n**Main workflow  required**. This is a sub-workflow triggered by [Event Registration with Auto-Enrichment](link)\n\n**Setup (7 minutes)**  \n\n- **HubSpot**: Header Auth (`Bearer YOUR_API_KEY`)  \n- **Custom Property**: `event_registration` (comma-separated event IDs)  \n- **Gemini**: Flash Lite API key  \n- **Email**: SMTP + Slack OAuth2  \n- **Config**: Event details in `Set Campaign Config`  \n\nFully configurable—no code changes needed.\n\n***\n\n**How to customize to your needs**  \n\n- **Segments**: Add VIPs / Speakers / High-LTV  \n- **CRM**: HubSpot → Salesforce → Sheets  \n- **Copy**: Edit Gemini prompts for tone/industry  \n- **Channels**: Add WhatsApp / LinkedIn  \n- **Timing**: Cron for automated runs  \n\n**HubSpot Setup**:  \n`event_registration` property auto-created by companion template.\n\n***\n\n**ROI**:  \n\n- **3-5x conversion** vs. cold leads  \n- **60% lower CAC** (alumni segment)  \n- **2h → 2min** campaign launch  \n\n***\n\n**Need help customizing?**:  \nContact me for consulting and support: [LinkedIn](https://www.linkedin.com/in/milobravo/) / [Message](https://tally.so/r/EkKGgB)  \n\n***\n\n**Keywords**: event participant re-engagement, conference registration, HubSpot automation, personalized outreach, conference marketing","workflow":{"id":"UISyAvsCmmnO2Luf","meta":{"instanceId":"1cfae1c5e40abdb9d6aa4140af4a502d39ba6c004725411e2213384175f7e3f4"},"name":"Participant Re-engager for Event Registration TEMPLATE","tags":[],"nodes":[{"id":"c2cf5909-9f0b-434d-b67c-4feb97cf5a22","name":"Start Alumni Campaign","type":"n8n-nodes-base.manualTrigger","position":[-1184,512],"parameters":{},"typeVersion":1},{"id":"fce39914-0ad4-4e61-8c2e-82245aa11c38","name":"Set Campaign Config","type":"n8n-nodes-base.set","position":[-976,512],"parameters":{"options":{},"assignments":{"assignments":[{"id":"cfg-1","name":"event_id","type":"string","value":"vivatech-2026"},{"id":"cfg-2","name":"event_name","type":"string","value":"VivaTech 2026"},{"id":"cfg-3","name":"event_date","type":"string","value":"June 11-14, 2026"},{"id":"cfg-4","name":"reg_url","type":"string","value":"PLACEHOLDER_REG_URL"}]}},"typeVersion":3.4},{"id":"cd3546b4-ff76-4eea-bcf1-13f6cac0da8b","name":"Fetch Past Attendees from HubSpot","type":"n8n-nodes-base.httpRequest","position":[-624,512],"parameters":{"url":"https://api.hubapi.com/crm/v3/objects/contacts/search","method":"POST","options":{"timeout":15000},"jsonBody":"{\n  \"filterGroups\": [\n    {\n      \"filters\": [\n        {\n          \"propertyName\": \"event_registration\",\n          \"operator\": \"HAS_PROPERTY\"\n        }\n      ]\n    }\n  ],\n  \"properties\": [\n    \"email\", \"firstname\", \"lastname\", \"company\",\n    \"event_registration\", \"lifecyclestage\",\n    \"jobtitle\", \"industry\", \"city\", \"country\",\n    \"hs_lead_status\", \"num_associated_deals\"\n  ],\n  \"limit\": 100,\n  \"after\": 0\n}","sendBody":true,"specifyBody":"json","authentication":"genericCredentialType","genericAuthType":"httpHeaderAuth"},"credentials":{"httpHeaderAuth":{"id":"PLACEHOLDER_HUBSPOT_API_CREDENTIAL_ID","name":"HubSpot API Key"}},"typeVersion":4.2,"continueOnFail":true},{"id":"90157f85-0085-4868-9fb8-881a5f191605","name":"Filter Already Registered","type":"n8n-nodes-base.code","position":[-416,512],"parameters":{"jsCode":"// Filter out alumni who already registered for the current event\nconst response = $input.first().json;\nconst contacts = response.results || [];\nconst eventId = $('Set Campaign Config').first().json.event_id;\n\nif (contacts.length === 0) {\n  return [{ json: { empty: true, message: 'No past attendees found in HubSpot' } }];\n}\n\nconst eligible = contacts.filter(contact => {\n  const props = contact.properties || {};\n  const pastEvents = (props.event_registration || '').toLowerCase();\n\n  // Skip if already registered for current event\n  if (pastEvents.includes(eventId.toLowerCase())) return false;\n\n  // Must have an email\n  if (!props.email) return false;\n\n  return true;\n});\n\nif (eligible.length === 0) {\n  return [{ json: { empty: true, message: 'All past attendees already registered for ' + eventId } }];\n}\n\n// Normalize HubSpot contact data for downstream nodes\nreturn eligible.map(contact => {\n  const p = contact.properties || {};\n  return {\n    json: {\n      hubspot_id: contact.id,\n      email: p.email,\n      first_name: p.firstname || '',\n      last_name: p.lastname || '',\n      company: p.company || '',\n      role: p.jobtitle || '',\n      industry: p.industry || '',\n      location: [p.city, p.country].filter(Boolean).join(', '),\n      events_attended: p.event_registration || '',\n      lifecycle_stage: p.lifecyclestage || '',\n      lead_status: p.hs_lead_status || '',\n      deals_count: parseInt(p.num_associated_deals || '0', 10)\n    }\n  };\n});"},"typeVersion":2},{"id":"e27854e8-6a33-463c-9c98-e06b0ed1c433","name":"Has Eligible Alumni?","type":"n8n-nodes-base.if","position":[-224,512],"parameters":{"options":{},"conditions":{"options":{"leftValue":"","caseSensitive":true,"typeValidation":"strict"},"combinator":"and","conditions":[{"operator":{"type":"boolean","operation":"notEquals"},"leftValue":"={{ $json.empty }}","rightValue":true}]}},"typeVersion":2.2},{"id":"3d7e5f19-01c1-4f86-be25-b8914a1e0c2c","name":"Segment Alumni by Engagement","type":"n8n-nodes-base.code","position":[48,512],"parameters":{"jsCode":"// Segment alumni by engagement level (using HubSpot data)\nconst alumni = $input.all();\n\nreturn alumni.map(a => {\n  const d = a.json;\n\n  // Count past events from the event_registration property (comma-separated)\n  const eventsAttended = (d.events_attended || '').split(',').map(s => s.trim()).filter(Boolean);\n  const eventsCount = eventsAttended.length;\n\n  // Segment by attendance history + deal activity\n  let segment = 'one-timer';\n  if (eventsCount >= 3 || d.deals_count >= 2) segment = 'champion';\n  else if (eventsCount >= 2) segment = 'returning';\n\n  return {\n    json: {\n      ...d,\n      segment,\n      events_count: eventsCount,\n      past_events: eventsAttended,\n      event_id: $('Set Campaign Config').first().json.event_id,\n      event_name: $('Set Campaign Config').first().json.event_name,\n      event_date: $('Set Campaign Config').first().json.event_date,\n      reg_url: $('Set Campaign Config').first().json.reg_url\n    }\n  };\n});"},"typeVersion":2},{"id":"fd6e6756-635a-4133-bc28-695cf2d47db2","name":"Generate Personalized Email with Gemini","type":"@n8n/n8n-nodes-langchain.informationExtractor","position":[368,512],"parameters":{"options":{},"schemaType":"fromJson","jsonSchemaExample":"{\"email_body\": \"<p>Welcome back paragraph...</p><p>What is new...</p><p>CTA...</p>\", \"subject_line\": \"Welcome back to VivaTech, Jane\"}"},"typeVersion":1},{"id":"1ae20779-399d-4fa1-93d0-35765c5a5d40","name":"Google Gemini for Alumni","type":"@n8n/n8n-nodes-langchain.lmChatGoogleGemini","position":[368,704],"parameters":{"options":{"temperature":0.7},"modelName":"models/gemini-2.5-flash-lite"},"typeVersion":1},{"id":"8c9f37c8-78c6-4f46-b7e8-a3b0796a5bd0","name":"Send Alumni Email","type":"n8n-nodes-base.emailSend","position":[688,512],"webhookId":"08d4e388-d13a-43fd-8bf3-85a8d3b89a00","parameters":{"options":{},"subject":"={{ $json.output?.subject_line || 'Welcome back to ' + $('Set Campaign Config').first().json.event_name }}"},"typeVersion":2.1,"continueOnFail":true},{"id":"11221d06-fd8e-4e26-a183-2b25cb655e8d","name":"Log Alumni Outreach","type":"n8n-nodes-base.code","position":[1088,512],"parameters":{"jsCode":"// Log alumni outreach for tracking\nconst alumni = $('Segment Alumni by Engagement').item.json;\nreturn [{\n  json: {\n    hubspot_id: alumni.hubspot_id || '',\n    email: alumni.email,\n    segment: alumni.segment,\n    events_count: alumni.events_count,\n    event_id: alumni.event_id,\n    sent_at: new Date().toISOString(),\n    status: 'sent'\n  }\n}];"},"typeVersion":2},{"id":"7b8cf979-ab53-4284-b421-83098d9375af","name":"Post Campaign Summary to Slack","type":"n8n-nodes-base.slack","position":[1360,512],"webhookId":"025d9d60-846e-4d56-981f-92a70112bc65","parameters":{"text":"=📣 *Alumni Re-engagement Campaign Sent*\n\nEvent: {{ $('Set Campaign Config').first().json.event_name }}\nAlumni contacted: {{ $input.all().length }}\nSegments: Champions, Returning, One-timers\n\n_AI-personalized emails sent via Gemini Flash Lite_","select":"channel","channelId":{"__rl":true,"mode":"id","value":"PLACEHOLDER_REGISTRATIONS_CHANNEL"},"otherOptions":{},"authentication":"oAuth2"},"credentials":{"slackOAuth2Api":{"id":"yehGuGNkJFnbJUnx","name":"Slack account"}},"typeVersion":2.3,"continueOnFail":true},{"id":"sticky-intro-alumni","name":"Intro — Alumni Re-engager","type":"n8n-nodes-base.stickyNote","position":[-1904,80],"parameters":{"width":640,"height":1156,"content":"## Alumni Re-engager for Event Registration\n\n### **What it does:**\nFetches past event attendees from **HubSpot CRM**, segments them by engagement history, generates **AI-personalized outreach emails** with Gemini, and sends targeted re-engagement campaigns.\n\n### **Why it matters:**\nPer Julius Solaris: \"Alumni are the most important segment.\" They already know the event, have lower acquisition costs, and convert at **3-5x the rate** of cold prospects.\n\n### **How it works:**\n1. Manual trigger with event configuration\n2. Search **HubSpot CRM** for contacts with past `event_registration`\n3. Filter out those already registered for the current event\n4. Segment by engagement: **champions** (3+ events), **returning** (2), **one-timers** (1)\n5. **Gemini Flash Lite** generates unique email copy per attendee\n6. Send personalized emails with alumni-exclusive CTA\n7. Post campaign summary to **Slack**\n\n### **Setup steps:**\n1. Create HTTP Header Auth credential: `Authorization: Bearer YOUR_HUBSPOT_API_KEY`\n2. Ensure HubSpot contacts have `event_registration` custom property\n3. Update `Set Campaign Config` with your event details\n4. Connect **Email** (SMTP) and **Slack** OAuth2 credentials\n5. Update `PLACEHOLDER_REGISTRATIONS_CHANNEL` with your Slack channel ID\n6. Run manually or convert trigger to schedule (8-12 weeks pre-event)\n\n### **HubSpot requirements:**\n- Custom property `event_registration` (single-line text, comma-separated event IDs)\n- Created automatically by the companion **Event Registration + Auto-Enrichment** template\n\n### **Companion templates:**\n- **Event Registration + Auto-Enrichment Intelligence** — main registration + enrichment\n- **Abandoned Cart Recovery** — follow-up for form openers who didn't submit"},"typeVersion":1},{"id":"sticky-ai-alumni","name":"Section 4 — AI Personalization","type":"n8n-nodes-base.stickyNote","position":[336,80],"parameters":{"color":2,"width":612,"height":772,"content":"## 4. AI Personalization\n\n**Gemini Flash Lite** generates unique email copy for each alumnus based on their profile and history.\n\n**Input per contact:**\n- Name, company, role, industry (from HubSpot)\n- Segment: champion / returning / one-timer\n- Past events attended, last attended date\n\n**Output:**\n- `email_body` — 3-4 HTML paragraphs, warm professional tone\n- `subject_line` — personalized subject line\n\n**Segment-specific tone:**\n- **Champions** (3+): VIP language, exclusive insider access\n- **Returning** (2): Welcome back, what's new since last time\n- **One-timers** (1): Re-engage, demonstrate fresh value"},"typeVersion":1},{"id":"sticky-section-1","name":"Section 1 — Trigger & Configure","type":"n8n-nodes-base.stickyNote","position":[-1232,80],"parameters":{"color":6,"width":520,"height":788,"content":"## 1. Trigger & Configure\n\nSet your event details here before running:\n- `event_id` — unique identifier (e.g., `vivatech-2026`)\n- `event_name` — display name for emails\n- `event_date` — shown in email copy\n- `reg_url` — registration page URL for CTAs\n\n**Tip:** Convert the Manual Trigger to a Schedule Trigger to run automatically 8-12 weeks before your event."},"typeVersion":1},{"id":"sticky-section-2","name":"Section 2 — Fetch & Filter Alumni","type":"n8n-nodes-base.stickyNote","position":[-672,80],"parameters":{"color":5,"width":560,"height":788,"content":"## 2. Fetch & Filter Alumni from HubSpot\n\nSearches HubSpot CRM via the **Search API** for contacts where `event_registration` is set (past attendees).\n\n**Filtering logic:**\n- Excludes contacts already registered for the current `event_id`\n- Requires valid email address\n- Normalizes HubSpot properties to flat JSON for downstream nodes\n\n**Properties fetched:**\n`email`, `firstname`, `lastname`, `company`, `jobtitle`, `industry`, `city`, `country`, `event_registration`, `lifecyclestage`, `num_associated_deals`"},"typeVersion":1},{"id":"sticky-section-3","name":"Section 3 — Segment by Engagement","type":"n8n-nodes-base.stickyNote","position":[-80,96],"parameters":{"color":4,"width":380,"height":764,"content":"## 3. Segment by Engagement\n\nCategorizes alumni into three tiers:\n- **Champion** — 3+ past events or 2+ deals\n- **Returning** — 2 past events\n- **One-timer** — 1 past event\n\nSegmentation drives personalization tone and urgency level in the AI-generated emails."},"typeVersion":1},{"id":"sticky-section-5","name":"Section 5 — Send & Log","type":"n8n-nodes-base.stickyNote","position":[992,80],"parameters":{"color":5,"width":632,"height":764,"content":"## 5. Send & Log\n\n- **Alumni Email** — HTML email with Braia Labs dark branding, alumni-exclusive CTA\n- **Log Outreach** — records HubSpot ID, segment, event, timestamp\n- **Slack Summary** — posts campaign stats to your registrations channel\n\nAll three nodes use `continueOnFail` — one failure doesn't block the others."},"typeVersion":1},{"id":"sticky-errors","name":"Section — Error Handling","type":"n8n-nodes-base.stickyNote","position":[-672,944],"parameters":{"color":3,"width":520,"height":280,"content":"## ⚠️ Error Handling\n\n**`continueOnFail`** is enabled on:\n- `Fetch Past Attendees from HubSpot` — CRM unreachable? Workflow stops gracefully\n- `Send Alumni Email` — SMTP failure doesn't block logging\n- `Post Campaign Summary to Slack` — Slack down? Email still sends\n\n**HubSpot pagination:** Search API returns max 100 contacts per page. For databases with >100 alumni, add a Loop node with the `after` cursor from the response."},"typeVersion":1},{"id":"76fb3b81-4514-4b27-86b0-9e7dd1a67121","name":"Contact — Braia Labs","type":"n8n-nodes-base.stickyNote","position":[1680,96],"parameters":{"width":560,"height":1160,"content":"## Was this helpful? Get in touch!\n\n[![clic](https://vptkuqoipqbebipqjnqw.supabase.co/storage/v1/object/public/Milo%20Bravo/seeAxWUupcOOXY5tntexZ_video.gif)](https://tally.so/r/EkKGgB)\n\nI really hope this automation helped you. Your feedback is incredibly valuable and helps me create better resources for business and the n8n community.\n\n### **Have Feedback, a Question, or a Project Idea?**\n\nI've streamlined the way we connect. It all starts with one simple form that takes less than 10 seconds. After that, you'll chat with my AI assistant who will gather the key details and pass them directly on to me.\n\n####  **[Start the conversation here](https://tally.so/r/EkKGgB)**\n\n*   **Give Feedback:** Share your thoughts on this template—whether you found a typo, encountered an unexpected error, have a suggestion, or just want to say thanks!\n\n*   **n8n Consulting:** Have a complex business challenge or need a custom workflow built from scratch? Let's partner on a powerful automation solution tailored to your specific needs.\n\n*   **Join your team:** We can work together to get you launched with confidence.\n\n---\n\nHappy Automating!\n[Milo Bravo](https://linkedin.com/in/MiloBravo/) | BRaiA Labs | Automation & BI Systems + AI Integration"},"typeVersion":1}],"active":false,"pinData":{},"settings":{"callerPolicy":"workflowsFromSameOwner","availableInMCP":false,"executionOrder":"v1"},"versionId":"6809bba2-ed5f-428b-8558-5517d99c7827","connections":{"Send Alumni Email":{"main":[[{"node":"Log Alumni Outreach","type":"main","index":0}]]},"Log Alumni Outreach":{"main":[[{"node":"Post Campaign Summary to Slack","type":"main","index":0}]]},"Set Campaign Config":{"main":[[{"node":"Fetch Past Attendees from HubSpot","type":"main","index":0}]]},"Has Eligible Alumni?":{"main":[[{"node":"Segment Alumni by Engagement","type":"main","index":0}],[]]},"Start Alumni Campaign":{"main":[[{"node":"Set Campaign Config","type":"main","index":0}]]},"Google Gemini for Alumni":{"ai_languageModel":[[{"node":"Generate Personalized Email with Gemini","type":"ai_languageModel","index":0}]]},"Filter Already Registered":{"main":[[{"node":"Has Eligible Alumni?","type":"main","index":0}]]},"Segment Alumni by Engagement":{"main":[[{"node":"Generate Personalized Email with Gemini","type":"main","index":0}]]},"Fetch Past Attendees from HubSpot":{"main":[[{"node":"Filter Already Registered","type":"main","index":0}]]},"Generate Personalized Email with Gemini":{"main":[[{"node":"Send Alumni Email","type":"main","index":0}]]}}},"lastUpdatedBy":1,"workflowInfo":{"nodeCount":19,"nodeTypes":{"n8n-nodes-base.if":{"count":1},"n8n-nodes-base.set":{"count":1},"n8n-nodes-base.code":{"count":3},"n8n-nodes-base.slack":{"count":1},"n8n-nodes-base.emailSend":{"count":1},"n8n-nodes-base.stickyNote":{"count":8},"n8n-nodes-base.httpRequest":{"count":1},"n8n-nodes-base.manualTrigger":{"count":1},"@n8n/n8n-nodes-langchain.lmChatGoogleGemini":{"count":1},"@n8n/n8n-nodes-langchain.informationExtractor":{"count":1}}},"status":"published","readyToDemo":null,"user":{"name":"Milo Bravo","username":"milobravo1","bio":"Helping B2B teams automate with n8n & AI Integration | Automation & BI Systems | Seasoned n8n leader with Fortune 500 experience. 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