{"workflow":{"id":13348,"name":"Score and enrich inbound leads with Lusha, Slack, and HubSpot","views":32,"recentViews":0,"totalViews":32,"createdAt":"2026-02-12T16:20:25.197Z","description":"## How it works\n1. A webhook receives a new lead with an email address, which is validated\n2. Lusha enriches the lead with seniority, company size, industry, and phone data\n3. A lead score is calculated based on ICP fit (seniority, company size, industry match, data quality)\n4. Three-tier routing: hot leads (60+ pts) get a Slack alert + CRM upsert, warm leads (35-59) get CRM + Slack, cold leads go to nurture\n5. A webhook response returns the score and tier to the calling system\n\n## Set up steps\n1. Install the [Lusha community node](https://www.npmjs.com/package/@lusha-org/n8n-nodes-lusha)\n2. Add your Lusha API, Slack, and HubSpot credentials\n3. Customize the scoring logic in the Code node to match your ICP criteria\n4. Set the Slack channels (#hot-leads, #warm-leads) and activate","workflow":{"meta":{"instanceId":"cc53f074817000e6197445ea4d9b9872d5b263fd4f872659d2ea0c54ef1d6444","templateCredsSetupCompleted":true},"nodes":[{"id":"ebb69e6b-6dac-47d6-9f0e-9338b12f5f12","name":"πŸ“‹ Lead Scoring + Enrichment","type":"n8n-nodes-base.stickyNote","position":[32,-192],"parameters":{"width":860,"height":480,"content":"## Lead Scoring + Enrichment with Lusha\n\n**Who it's for:** Growth & RevOps teams who want to prioritize inbound leads automatically\n\n**What it does:** Combines Lusha enrichment with scoring logic (job seniority, company size, tech stack) to automatically prioritize the most valuable leads.\n\n### How it works\n1. Receives new lead via webhook\n2. Enriches with Lusha for contact + company data\n3. Applies scoring logic based on seniority, company size, industry\n4. Routes high-score leads to SDRs immediately\n5. Low-score leads go to nurture campaigns\n\n### Scoring Criteria (customize these!)\n- VP/C-Suite seniority: +30 pts\n- Director: +20 pts\n- Manager: +10 pts\n- Company 200+ employees: +20 pts\n- Target industry match: +15 pts\n- Has direct phone: +10 pts\n- Has verified email: +5 pts"},"typeVersion":1},{"id":"ece34584-bd4c-4c0a-9faa-5833055d5530","name":"⚑ 1. Receive Lead","type":"n8n-nodes-base.stickyNote","position":[48,384],"parameters":{"color":7,"width":400,"height":270,"content":"Webhook receives a new lead with an email address. The lead is immediately sent to Lusha for enrichment.\n\n**Nodes:** Webhook β†’ Lusha Contact Enrich\n\nπŸ’‘ Point your lead capture form, landing page, or marketing automation to this webhook."},"typeVersion":1},{"id":"63bb1b81-a135-4e7b-8d69-84a8420316d5","name":"πŸ” 2. Enrich & Score","type":"n8n-nodes-base.stickyNote","position":[544,384],"parameters":{"color":7,"width":560,"height":270,"content":"Lusha enriches the contact with seniority, company size, industry, and phone data. A code node calculates a lead score based on ICP fit criteria (customize the weights!).\n\n**Nodes:** Lusha Enrich β†’ Calculate Lead Score\n\nπŸ“– [Lusha API docs](https://www.lusha.com/docs/)"},"typeVersion":1},{"id":"b937b5d9-899a-4199-b7b4-14f43d2046ff","name":"πŸ“€ 3. Route by Score Tier","type":"n8n-nodes-base.stickyNote","position":[1152,352],"parameters":{"color":7,"width":800,"height":300,"content":"Three-tier routing based on lead score:\n\n**Hot (60+ pts):** Slack #hot-leads alert + CRM upsert with full data\n**Warm (35-59 pts):** CRM upsert + Slack #warm-leads notification\n**Cold (<35 pts):** CRM upsert for long-term nurture\n\n**Nodes:** Is Hot? β†’ [Slack Alert + CRM Upsert] / Is Warm? β†’ [CRM + Slack] / CRM Nurture\n\nA webhook response returns the score and tier to the calling system."},"typeVersion":1},{"id":"535125a1-9ba7-4af2-ad77-0e92b17df652","name":"New Lead Webhook","type":"n8n-nodes-base.webhook","position":[80,912],"webhookId":"6e1325f5-7ff1-47dc-ae30-a54a31b460ab","parameters":{"path":"lead-scoring","options":{},"httpMethod":"POST"},"typeVersion":2},{"id":"1f41b903-702c-478a-bcf5-a94473d88ed3","name":"Validate Email","type":"n8n-nodes-base.code","position":[352,912],"parameters":{"jsCode":"// Validate and normalize the incoming email\nconst body = $json.body || $json;\nconst email = (body.email || '').trim().toLowerCase();\n\nif (!email || !email.includes('@') || !email.includes('.')) {\n throw new Error('Invalid or missing email: ' + email);\n}\n\nreturn { json: { ...body, email } };"},"typeVersion":2},{"id":"ea7df3cb-fbdf-41ee-93a3-9fffefd8b540","name":"Enrich with Lusha","type":"@lusha-org/n8n-nodes-lusha.lusha","position":[640,912],"parameters":{"email":"={{ $json.email }}","searchBy":"email","contactEnrichAdditionalOptions":{}},"typeVersion":1},{"id":"0687decf-cf16-417b-bcf1-74d05b842fc0","name":"Calculate Lead Score","type":"n8n-nodes-base.code","position":[976,912],"parameters":{"jsCode":"// Lead Scoring Logic β€” uses Lusha simplified output fields\nconst lusha = $json;\nconst form = $('Validate Email').first().json;\nlet score = 0;\nconst reasons = [];\n\n// Seniority scoring\nconst seniority = (lusha.seniority || '').toLowerCase();\nif (['c-suite', 'cxo', 'founder', 'owner'].some(s => seniority.includes(s))) {\n score += 30; reasons.push('C-Suite/Founder (+30)');\n} else if (seniority.includes('vp') || seniority.includes('vice president')) {\n score += 25; reasons.push('VP level (+25)');\n} else if (seniority.includes('director')) {\n score += 20; reasons.push('Director level (+20)');\n} else if (seniority.includes('manager')) {\n score += 10; reasons.push('Manager level (+10)');\n}\n\n// Company size scoring (companySize is an array like [51, 200])\nconst empMax = Array.isArray(lusha.companySize) ? lusha.companySize[1] : 0;\nif (empMax >= 1000) {\n score += 25; reasons.push('Enterprise 1000+ (+25)');\n} else if (empMax >= 200) {\n score += 20; reasons.push('Mid-market 200+ (+20)');\n} else if (empMax >= 50) {\n score += 10; reasons.push('SMB 50+ (+10)');\n}\n\n// Target industry (customize this list!)\nconst targetIndustries = ['technology', 'software', 'saas', 'fintech', 'financial services'];\nconst industry = (lusha.companyMainIndustry || '').toLowerCase();\nif (targetIndustries.some(ti => industry.includes(ti))) {\n score += 15; reasons.push('Target industry (+15)');\n}\n\n// Data quality scoring\nif (lusha.primaryPhone) { score += 10; reasons.push('Has direct phone (+10)'); }\nif (lusha.primaryEmail) { score += 5; reasons.push('Has verified email (+5)'); }\n\n// Determine tier\nlet tier = 'cold';\nif (score >= 60) tier = 'hot';\nelse if (score >= 35) tier = 'warm';\n\nreturn {\n json: {\n firstName: form.firstName || lusha.firstName,\n lastName: form.lastName || lusha.lastName,\n email: form.email,\n verifiedEmail: lusha.primaryEmail,\n phone: lusha.primaryPhone,\n jobTitle: lusha.jobTitle,\n seniority: lusha.seniority,\n company: lusha.companyName,\n companyDomain: lusha.companyDomain,\n companySize: empMax,\n industry: lusha.companyMainIndustry,\n linkedinUrl: lusha.linkedinProfile || '',\n leadScore: score,\n leadTier: tier,\n scoreReasons: reasons,\n enrichedAt: new Date().toISOString()\n }\n};"},"typeVersion":2},{"id":"5406adc4-2907-4f41-82dd-eeb7d114a340","name":"Is Hot Lead?","type":"n8n-nodes-base.if","position":[1280,912],"parameters":{"options":{},"conditions":{"combinator":"and","conditions":[{"id":"4fd09ca9-3e6e-4bfd-b02a-7fae7fe92daa","operator":{"type":"string","operation":"equals"},"leftValue":"={{ $json.leadTier }}","rightValue":"hot"}]}},"typeVersion":2},{"id":"6a22ef00-9d98-4b78-8ea3-0fd75dddb11d","name":"Alert SDR Team (Hot Lead)","type":"n8n-nodes-base.slack","position":[1568,736],"webhookId":"5cbbc339-ffc0-4d13-a870-998112928994","parameters":{"text":"=πŸ”₯ *HOT LEAD (Score: {{ $json.leadScore }})*\n\n*{{ $json.firstName }} {{ $json.lastName }}*\n{{ $json.jobTitle }} at {{ $json.company }}\nSeniority: {{ $json.seniority }}\nCompany Size: {{ $json.companySize }} employees\nIndustry: {{ $json.industry }}\n\nπŸ“§ {{ $json.verifiedEmail || $json.email }}\nπŸ“± {{ $json.phone || 'N/A' }}\nπŸ”— {{ $json.linkedinUrl || 'N/A' }}\n\n*Score breakdown:*\n{{ $json.scoreReasons.join('\\n') }}","otherOptions":{}},"typeVersion":2},{"id":"dc00edc9-1cc2-4ad1-968c-fdda2ce84494","name":"CRM Upsert (Hot Lead)","type":"n8n-nodes-base.hubspot","position":[1568,912],"parameters":{"email":"={{ $json.email }}","options":{},"additionalFields":{"industry":"={{ $json.industry }}","lastName":"={{ $json.lastName }}","firstName":"={{ $json.firstName }}"}},"typeVersion":2},{"id":"76e4f756-5e3a-4b9e-848f-ccd253a7dd68","name":"Is Warm Lead?","type":"n8n-nodes-base.if","position":[1568,1136],"parameters":{"options":{},"conditions":{"combinator":"and","conditions":[{"id":"23a0de48-f565-42e2-9e24-a23c1cdcf3b8","operator":{"type":"string","operation":"equals"},"leftValue":"={{ $json.leadTier }}","rightValue":"warm"}]}},"typeVersion":2},{"id":"4ea16958-1e7a-4e18-b2ed-b61f6d8b16cb","name":"CRM Upsert (Warm β€” Outreach)","type":"n8n-nodes-base.hubspot","position":[1872,1024],"parameters":{"email":"={{ $json.email }}","options":{},"additionalFields":{"industry":"={{ $json.industry }}","lastName":"={{ $json.lastName }}","firstName":"={{ $json.firstName }}"}},"typeVersion":2},{"id":"0f6f83bf-1f6b-4411-8b04-c721caa822e0","name":"Notify Warm Lead","type":"n8n-nodes-base.slack","position":[1872,1216],"webhookId":"e4d9a03e-30bb-42a6-9abc-c055d4e46579","parameters":{"text":"=🟑 *Warm Lead (Score: {{ $json.leadScore }})*\n\n*{{ $json.firstName }} {{ $json.lastName }}*\n{{ $json.jobTitle }} at {{ $json.company }}\nπŸ“§ {{ $json.email }} | πŸ“± {{ $json.phone || 'N/A' }}\n\n_Added to standard outreach. Score: {{ $json.scoreReasons.join(', ') }}_","otherOptions":{}},"typeVersion":2},{"id":"985ce293-5eb2-4c99-beca-0c843efae7b3","name":"CRM Upsert (Cold β€” Nurture)","type":"n8n-nodes-base.hubspot","position":[1872,1376],"parameters":{"email":"={{ $json.email }}","options":{},"additionalFields":{"lastName":"={{ $json.lastName }}","firstName":"={{ $json.firstName }}"}},"typeVersion":2},{"id":"936aeeab-69ff-4d8a-b0cd-ddfb42c4efc8","name":"Respond to Webhook","type":"n8n-nodes-base.respondToWebhook","position":[1280,736],"parameters":{"options":{},"respondWith":"json","responseBody":"={{ JSON.stringify({ status: 'scored', tier: $('Calculate Lead Score').first().json.leadTier, score: $('Calculate Lead Score').first().json.leadScore }) }}"},"typeVersion":1}],"pinData":{},"connections":{"Is Hot Lead?":{"main":[[{"node":"Alert SDR Team (Hot Lead)","type":"main","index":0},{"node":"CRM Upsert (Hot Lead)","type":"main","index":0}],[{"node":"Is Warm Lead?","type":"main","index":0}]]},"Is Warm Lead?":{"main":[[{"node":"CRM Upsert (Warm β€” Outreach)","type":"main","index":0},{"node":"Notify Warm Lead","type":"main","index":0}],[{"node":"CRM Upsert (Cold β€” Nurture)","type":"main","index":0}]]},"Validate Email":{"main":[[{"node":"Enrich with Lusha","type":"main","index":0}]]},"New Lead Webhook":{"main":[[{"node":"Validate Email","type":"main","index":0}]]},"Enrich with Lusha":{"main":[[{"node":"Calculate Lead Score","type":"main","index":0}]]},"Calculate Lead Score":{"main":[[{"node":"Is Hot Lead?","type":"main","index":0},{"node":"Respond to Webhook","type":"main","index":0}]]}}},"lastUpdatedBy":1,"workflowInfo":{"nodeCount":16,"nodeTypes":{"n8n-nodes-base.if":{"count":2},"n8n-nodes-base.code":{"count":2},"n8n-nodes-base.slack":{"count":2},"n8n-nodes-base.hubspot":{"count":3},"n8n-nodes-base.webhook":{"count":1},"n8n-nodes-base.stickyNote":{"count":4},"n8n-nodes-base.respondToWebhook":{"count":1},"@lusha-org/n8n-nodes-lusha.lusha":{"count":1}}},"status":"published","readyToDemo":null,"user":{"name":"Daniel Turgeman","username":"daniel-turg-2","bio":"","verified":true,"links":[],"avatar":"https://gravatar.com/avatar/9c31489649fc883124c6193b02dbd5d9c13811614578fa3a0ad0bd8828fd460b?r=pg&d=retro&size=200"},"nodes":[{"id":20,"icon":"fa:map-signs","name":"n8n-nodes-base.if","codex":{"data":{"alias":["Router","Filter","Condition","Logic","Boolean","Branch"],"details":"The IF node can be used to implement binary conditional logic in your workflow. 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