{"workflow":{"id":13347,"name":"Enrich chatbot and demo request leads with Lusha, HubSpot, and Slack","views":18,"recentViews":0,"totalViews":18,"createdAt":"2026-02-12T16:19:42.505Z","description":"## How it works\n1. A webhook receives a chatbot message or demo request form with an email address\n2. The email is validated and cleaned, then Lusha enriches the lead\n3. A priority score is calculated based on seniority, company size, and request type\n4. The lead is upserted into HubSpot; high-priority leads go to #urgent-demos on Slack, others to #demo-requests\n\n## Set up steps\n1. Install the [Lusha community node](https://www.npmjs.com/package/@lusha-org/n8n-nodes-lusha)\n2. Add your Lusha API, Slack, and HubSpot credentials\n3. Point your chatbot or demo form webhook to the n8n endpoint\n4. Customize priority scoring thresholds and Slack channels","workflow":{"meta":{"instanceId":""},"name":"Chat & Demo Request Enrichment with Lusha","nodes":[{"id":"508ce848-f505-4914-8631-51d0214ee142","name":"📋 Chatbot & Demo Request Enrichment","type":"n8n-nodes-base.stickyNote","position":[-100,-580],"parameters":{"width":900,"height":560,"content":"## Enrich Chatbot and Demo Request Leads with Lusha\n\n**Who it's for:** SDRs handling inbound chatbot & demo request leads\n\n**What it does:** Enriches leads from chatbots or demo request flows with Lusha, scores them by ICP fit, creates/updates the HubSpot contact, and sends priority-based Slack alerts. High-priority demo requests get an urgent SDR alert.\n\n### How it works\n1. Webhook receives a chatbot message or demo request with an email\n2. Email is validated and the contact is enriched with Lusha\n3. A lead priority score is calculated based on seniority and company size\n4. HubSpot contact is created/updated with enriched data\n5. High-priority leads get an urgent Slack alert; others get a standard notification\n\n### Setup\n1. Install the [Lusha community node](https://www.npmjs.com/package/@lusha-org/n8n-nodes-lusha)\n2. Add your Lusha API, HubSpot OAuth2, and Slack credentials\n3. Point your chatbot or demo form webhook to the n8n endpoint\n4. Customize the priority scoring logic and Slack channels"},"typeVersion":1},{"id":"fbeac099-47da-4fae-bbec-382c9cc74544","name":"⚡ 1. Receive & Validate","type":"n8n-nodes-base.stickyNote","position":[-30,50],"parameters":{"color":7,"width":420,"height":270,"content":"Webhook receives the chatbot/demo form POST. A code node validates the email and extracts form fields.\n\n**Nodes:** Webhook → Validate & Clean Input\n\n💡 Customize the expected payload fields to match your chatbot."},"typeVersion":1},{"id":"0d80e304-4b5e-4c8d-982c-de6246bf0a71","name":"🔍 2. Enrich & Score","type":"n8n-nodes-base.stickyNote","position":[450,50],"parameters":{"color":7,"width":560,"height":270,"content":"Lusha enriches the contact by email. A code node builds a lead summary and calculates a priority score based on seniority, company size, and request type.\n\n**Nodes:** Lusha Enrich → Build Summary & Score → Is High Priority? (IF)\n\n📖 [Lusha API docs](https://www.lusha.com/docs/)"},"typeVersion":1},{"id":"9ab621a9-79c7-49fb-b48c-e0475a2b0ca5","name":"💾 3. CRM + Priority Routing","type":"n8n-nodes-base.stickyNote","position":[1060,50],"parameters":{"color":7,"width":700,"height":270,"content":"HubSpot contact is created/updated with all enriched fields. High-priority leads trigger an urgent Slack alert; standard leads get a normal notification.\n\n**Nodes:** Upsert HubSpot → Priority Routing → Urgent Alert / Standard Alert\n\n💡 Customize the Slack channels and priority thresholds."},"typeVersion":1},{"id":"06e7ba98-ae4a-4cf4-a268-1bc025e7971b","name":"Chatbot/Demo Request Webhook","type":"n8n-nodes-base.webhook","position":[0,400],"webhookId":"2bff88f5-01a3-405c-b423-573ab0de2ec0","parameters":{"path":"chat-demo-enrichment","options":{},"httpMethod":"POST"},"typeVersion":2},{"id":"b13a5021-f4b0-445a-8466-07cc36c33152","name":"Validate & Clean Input","type":"n8n-nodes-base.code","position":[280,400],"parameters":{"jsCode":"// Validate and clean chatbot/demo request input\nconst body = $json.body || $json;\nconst email = (body.email || '').trim().toLowerCase();\nif (!email || !email.includes('@')) {\n  throw new Error('Invalid or missing email in demo request');\n}\nreturn { json: {\n  email,\n  firstName: (body.firstName || '').trim(),\n  lastName: (body.lastName || '').trim(),\n  company: (body.company || '').trim(),\n  requestType: body.requestType || 'demo',\n  message: body.message || '',\n  source: body.source || 'chatbot',\n  receivedAt: new Date().toISOString()\n} };"},"typeVersion":2},{"id":"add17b65-e184-47d9-9945-022ea08dfb49","name":"Enrich with Lusha","type":"@lusha-org/n8n-nodes-lusha.lusha","position":[560,400],"parameters":{"email":"={{ $json.email }}","searchBy":"email","operation":"enrichSingle","contactEnrichAdditionalOptions":{}},"credentials":{"lushaApi":{"id":"credential-id","name":"Lusha API"}},"typeVersion":1},{"id":"5a0d1abf-52f1-405e-98ad-d1163aea53b2","name":"Build Summary & Score","type":"n8n-nodes-base.code","position":[840,400],"parameters":{"jsCode":"// Build enriched lead summary with priority score\nconst form = $('Validate & Clean Input').first().json;\nconst lusha = $json;\n\n// Priority scoring\nlet priority = 0;\nconst seniority = (lusha.seniority || '').toLowerCase();\nif (['c-suite', 'founder', 'owner', 'cxo'].some(s => seniority.includes(s))) priority += 40;\nelse if (['vp', 'vice president', 'director'].some(s => seniority.includes(s))) priority += 30;\nelse if (seniority.includes('manager')) priority += 15;\n\nconst empMax = Array.isArray(lusha.companySize) ? lusha.companySize[1] : 0;\nif (empMax >= 500) priority += 25;\nelse if (empMax >= 100) priority += 15;\nelse if (empMax >= 20) priority += 5;\n\nif (form.requestType === 'demo') priority += 15;\nif (lusha.primaryPhone) priority += 10;\n\nconst isHighPriority = priority >= 50;\n\nreturn { json: {\n  email: form.email,\n  firstName: form.firstName || lusha.firstName || '',\n  lastName: form.lastName || lusha.lastName || '',\n  phone: lusha.primaryPhone || '',\n  verifiedEmail: lusha.primaryEmail || '',\n  jobTitle: lusha.jobTitle || '',\n  seniority: lusha.seniority || '',\n  linkedinUrl: lusha.linkedinProfile || '',\n  company: form.company || lusha.companyName || '',\n  companyDomain: lusha.companyDomain || '',\n  industry: lusha.companyMainIndustry || '',\n  companySize: empMax,\n  revenueRange: lusha.revenueRange || '',\n  requestType: form.requestType,\n  message: form.message,\n  source: form.source,\n  priorityScore: priority,\n  isHighPriority,\n  enrichedAt: new Date().toISOString()\n} };"},"typeVersion":2},{"id":"7168c764-0918-409c-8b7e-ebbad3f41da4","name":"Create/Update HubSpot Contact","type":"n8n-nodes-base.hubspot","position":[1120,400],"parameters":{"email":"={{ $json.email }}","resource":"contact","operation":"upsert","additionalFields":{"phone":"={{ $json.phone }}","company":"={{ $json.company }}","website":"={{ $json.companyDomain }}","industry":"={{ $json.industry }}","jobtitle":"={{ $json.jobTitle }}","lastName":"={{ $json.lastName }}","firstName":"={{ $json.firstName }}"}},"credentials":{"hubspotOAuth2Api":{"id":"credential-id","name":"HubSpot OAuth2"}},"typeVersion":2},{"id":"74c57ddb-e9e4-4af5-8324-58784383251d","name":"Is High Priority?","type":"n8n-nodes-base.if","position":[1400,400],"parameters":{"conditions":{"combinator":"and","conditions":[{"id":"9770171f-1afb-4e14-a007-b7e11694baa9","operator":{"type":"boolean","operation":"true"},"leftValue":"={{ $('Build Summary & Score').item.json.isHighPriority }}","rightValue":true}]}},"typeVersion":2},{"id":"4240b5cc-afae-4160-bcb5-eb8ac316eb39","name":"Urgent SDR Alert","type":"n8n-nodes-base.slack","position":[1700,280],"parameters":{"text":"=🔥 *URGENT Demo Request (Score: {{ $('Build Summary & Score').item.json.priorityScore }})*\n\n*{{ $('Build Summary & Score').item.json.firstName }} {{ $('Build Summary & Score').item.json.lastName }}*\n{{ $('Build Summary & Score').item.json.jobTitle }} ({{ $('Build Summary & Score').item.json.seniority }})\n🏢 {{ $('Build Summary & Score').item.json.company }} ({{ $('Build Summary & Score').item.json.companySize }} employees)\n📧 {{ $('Build Summary & Score').item.json.verifiedEmail || $('Build Summary & Score').item.json.email }}\n📱 {{ $('Build Summary & Score').item.json.phone || 'N/A' }}\n\n💬 {{ $('Build Summary & Score').item.json.message || 'No message' }}\n_Source: {{ $('Build Summary & Score').item.json.source }}_","channel":"#urgent-leads","otherOptions":{}},"credentials":{"slackOAuth2Api":{"id":"credential-id","name":"Slack OAuth2"}},"typeVersion":2},{"id":"ab309a15-5f4d-40b1-b9eb-7bdc2e1222b0","name":"Standard SDR Notification","type":"n8n-nodes-base.slack","position":[1700,520],"parameters":{"text":"=📥 *New {{ $('Build Summary & Score').item.json.requestType }} Request*\n\n*{{ $('Build Summary & Score').item.json.firstName }} {{ $('Build Summary & Score').item.json.lastName }}*\n{{ $('Build Summary & Score').item.json.jobTitle }} at {{ $('Build Summary & Score').item.json.company }}\n📧 {{ $('Build Summary & Score').item.json.verifiedEmail || $('Build Summary & Score').item.json.email }}\n📱 {{ $('Build Summary & Score').item.json.phone || 'N/A' }}\nScore: {{ $('Build Summary & Score').item.json.priorityScore }}","channel":"#inbound-leads","otherOptions":{}},"credentials":{"slackOAuth2Api":{"id":"credential-id","name":"Slack OAuth2"}},"typeVersion":2}],"pinData":{},"connections":{"Enrich with Lusha":{"main":[[{"node":"Build Summary & Score","type":"main","index":0}]]},"Is High Priority?":{"main":[[{"node":"Urgent SDR Alert","type":"main","index":0}],[{"node":"Standard SDR Notification","type":"main","index":0}]]},"Build Summary & Score":{"main":[[{"node":"Create/Update HubSpot Contact","type":"main","index":0}]]},"Validate & Clean Input":{"main":[[{"node":"Enrich with Lusha","type":"main","index":0}]]},"Chatbot/Demo Request Webhook":{"main":[[{"node":"Validate & Clean Input","type":"main","index":0}]]},"Create/Update HubSpot Contact":{"main":[[{"node":"Is High Priority?","type":"main","index":0}]]}}},"lastUpdatedBy":1,"workflowInfo":{"nodeCount":12,"nodeTypes":{"n8n-nodes-base.if":{"count":1},"n8n-nodes-base.code":{"count":2},"n8n-nodes-base.slack":{"count":2},"n8n-nodes-base.hubspot":{"count":1},"n8n-nodes-base.webhook":{"count":1},"n8n-nodes-base.stickyNote":{"count":4},"@lusha-org/n8n-nodes-lusha.lusha":{"count":1}}},"status":"published","readyToDemo":null,"user":{"name":"Daniel Turgeman","username":"daniel-turg-2","bio":"","verified":true,"links":[],"avatar":"https://gravatar.com/avatar/9c31489649fc883124c6193b02dbd5d9c13811614578fa3a0ad0bd8828fd460b?r=pg&d=retro&size=200"},"nodes":[{"id":20,"icon":"fa:map-signs","name":"n8n-nodes-base.if","codex":{"data":{"alias":["Router","Filter","Condition","Logic","Boolean","Branch"],"details":"The IF node can be used to implement binary conditional logic in your workflow. 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