{"workflow":{"id":12767,"name":"Analyze website SEO and log AI recommendations to Google Sheets with OpenAI","views":203,"recentViews":0,"totalViews":203,"createdAt":"2026-01-16T21:01:51.954Z","description":"**Analyze website SEO issues and generate optimization actions with AI**\n\n**Author:** Hyrum Hurst, AI Automation Engineer at QuarterSmart \n**Contact:** hyrum@quartersmart.com \n\nThis workflow provides a fully automated, AI-powered SEO analysis system designed to turn any website URL into a structured set of **clear, actionable optimization recommendations**. Instead of relying on manual audits, browser extensions, or generic SEO tools, this automation programmatically inspects a page’s core on-page elements and uses AI to translate raw data into practical next steps.\n\nThe workflow is built for **repeatability, scale, and operational use** inside agencies, internal marketing teams, and consulting environments. Results are logged, scored, and routed automatically so teams can focus on execution rather than analysis.\n\n---\n\n## What this workflow does\n\nWhen a URL is submitted, the workflow:\n\n- Fetches the full HTML content of the page\n- Extracts critical SEO-relevant elements such as:\n - Page title\n - Meta description\n - Heading hierarchy (H1–H6)\n - Internal and external links\n - Image tags and alt text\n- Sends the extracted data to an AI model for structured analysis\n- Generates **specific, prioritized SEO recommendations**, including:\n - Keyword optimization opportunities\n - Title and meta description improvements\n - Heading structure fixes\n - Internal linking suggestions\n - Content clarity and relevance improvements\n- Assigns an overall optimization score to the page\n- Logs all results to Google Sheets for tracking, reporting, and comparison over time\n- Sends summaries or alerts to Slack or email when critical issues are detected\n\nThis creates a hands-off SEO assistant that can be run on demand, scheduled, or integrated into larger automation systems.\n\n---\n\n## How it works (high level)\n\n1. A URL is submitted via a Manual Trigger or Webhook \n2. An HTTP Request node fetches the page HTML \n3. HTML parsing nodes extract structured on-page elements \n4. An AI model analyzes the extracted content and generates recommendations \n5. A Set node formats the output into clean, readable fields \n6. Google Sheets stores the audit results for reporting and history \n7. A Switch node routes results based on severity or score \n8. Slack and/or email nodes notify stakeholders when action is required \n\nThe workflow is modular and can easily be extended with additional checks, scoring logic, or integrations.\n\n---\n\n## Use cases\n\nThis template is applicable across many industries and workflows, including:\n\n- **Digital marketing agencies** \n Run fast, consistent SEO audits for client websites and landing pages.\n\n- **SEO consultants and freelancers** \n Automate recurring audits and deliver structured recommendations at scale.\n\n- **Ecommerce businesses** \n Analyze product pages and category pages for discoverability improvements.\n\n- **SaaS companies** \n Optimize landing pages, feature pages, and pricing pages for search traffic.\n\n- **Content teams and bloggers** \n Improve on-page SEO without manual checklists or tooling overhead.\n\n- **Web development agencies** \n Validate SEO readiness before site launches or migrations.\n\n- **Local businesses** \n Continuously monitor service pages for SEO health and optimization gaps.\n\n- **Real estate, travel, and hospitality websites** \n Improve visibility of listings, booking pages, and informational content.\n\n---\n\n## Why this workflow is useful\n\n- Eliminates repetitive manual SEO checks \n- Produces standardized, actionable output \n- Works across unlimited URLs and clients \n- Easy to customize for different SEO frameworks \n- Ideal for automation-first teams and agencies \n\nThis workflow is designed to act as a **practical SEO operations layer**, not just an analysis tool.\n\n---\n\nFor setup support, customization, or help integrating this workflow into your agency or internal systems, contact **Hyrum Hurst**, AI Automation Engineer at **QuarterSmart**, at **hyrum@quartersmart.com**.\n","workflow":{"id":"WT5NjMrz6SipamHI","meta":{"instanceId":"f6e8ad6763839b50a3ab3bea5512dc60976f81a6273178925f946fc7a00549a8"},"name":"AI SEO Analyzer & Suggestions","tags":[],"nodes":[{"id":"6ba384d0-5cbb-4ca7-b274-50e38c5d49f6","name":"Webhook Trigger - Input URL","type":"n8n-nodes-base.webhook","position":[-1312,-3440],"webhookId":"797d460e-263d-47c5-b9a3-1707fd9ccfc1","parameters":{"path":"seo-analyzer","options":{},"httpMethod":"POST","responseMode":"lastNode"},"typeVersion":2.1},{"id":"c8bfdc37-a14e-49d0-a48f-29fabda05da8","name":"Workflow Configuration","type":"n8n-nodes-base.set","position":[-1088,-3440],"parameters":{"options":{},"assignments":{"assignments":[{"id":"id-1","name":"websiteUrl","type":"string","value":"={{ $json.body.url }}"},{"id":"id-2","name":"analysisTimestamp","type":"string","value":"={{ $now.toISO() }}"}]},"includeOtherFields":true},"typeVersion":3.4},{"id":"f56134d4-0b9c-48c5-aa7d-6a1127ddeaec","name":"Fetch Website HTML","type":"n8n-nodes-base.httpRequest","position":[-864,-3440],"parameters":{"url":"={{ $('Workflow Configuration').first().json.websiteUrl }}","options":{"redirect":{"redirect":{}},"response":{"response":{}}}},"typeVersion":4.3},{"id":"f9e4cdd0-8eba-4135-9969-235a903e8c75","name":"Extract SEO Elements","type":"n8n-nodes-base.html","position":[-640,-3440],"parameters":{"options":{},"operation":"extractHtmlContent","sourceData":"binary","extractionValues":{"values":[{"key":"title","cssSelector":"title"},{"key":"metaDescription","attribute":"content","cssSelector":"meta[name=\"description\"]","returnValue":"attribute"},{"key":"h1","cssSelector":"h1"},{"key":"h2","cssSelector":"h2"},{"key":"images","attribute":"src","cssSelector":"img","returnValue":"attribute"},{"key":"links","attribute":"href","cssSelector":"a","returnValue":"attribute"}]}},"typeVersion":1.2},{"id":"8d082f5e-cc4c-4257-8727-1237914e9c3f","name":"AI SEO Analysis","type":"@n8n/n8n-nodes-langchain.openAi","position":[-400,-3440],"parameters":{"options":{"instructions":"You are an expert SEO analyst. Analyze the provided website data and provide:\n\n1. SEO Score (0-100)\n2. Critical Issues (if any)\n3. Recommendations for:\n - Title optimization\n - Meta description improvements\n - Heading structure\n - Keyword usage\n - Internal linking strategy\n - Image optimization\n\nProvide your response in JSON format with these fields:\n{\n \"seoScore\": number,\n \"criticalIssues\": [string],\n \"recommendations\": {\n \"title\": string,\n \"metaDescription\": string,\n \"headings\": string,\n \"keywords\": string,\n \"internalLinking\": string,\n \"images\": string\n },\n \"summary\": string\n}"},"responses":{"values":[{"content":"=Website URL: {{ $('Workflow Configuration').first().json.websiteUrl }}\n\nPage Title: {{ $json.title }}\nMeta Description: {{ $json.metaDescription }}\nH1 Headings: {{ $json.h1 }}\nH2 Headings: {{ $json.h2 }}\nNumber of Images: {{ $json.images?.length || 0 }}\nNumber of Links: {{ $json.links?.length || 0 }}\n\nPlease analyze this page and provide:"}]},"builtInTools":{}},"credentials":{"openAiApi":{"id":"HTy8dVDHzRHtxXLm","name":"n8n free OpenAI API credits"}},"typeVersion":2.1},{"id":"e9379220-8819-47c2-aed9-600b3c0f71ab","name":"Format AI Output","type":"n8n-nodes-base.set","position":[-64,-3440],"parameters":{"options":{},"assignments":{"assignments":[{"id":"id-1","name":"aiAnalysis","type":"string","value":"={{ $json.message.content }}"},{"id":"id-2","name":"websiteUrl","type":"string","value":"={{ $('Workflow Configuration').first().json.websiteUrl }}"},{"id":"id-3","name":"timestamp","type":"string","value":"={{ $('Workflow Configuration').first().json.analysisTimestamp }}"},{"id":"id-4","name":"extractedElements","type":"object","value":"={{ { title: $('Extract SEO Elements').first().json.title, metaDescription: $('Extract SEO Elements').first().json.metaDescription, h1Count: $('Extract SEO Elements').first().json.h1?.length || 0, h2Count: $('Extract SEO Elements').first().json.h2?.length || 0, imageCount: $('Extract SEO Elements').first().json.images?.length || 0, linkCount: $('Extract SEO Elements').first().json.links?.length || 0 } }}"}]},"includeOtherFields":true},"typeVersion":3.4},{"id":"217dd9a1-a3a2-4f38-b49c-f6f848753980","name":"Route by SEO Score","type":"n8n-nodes-base.switch","position":[160,-3456],"parameters":{"rules":{"values":[{"outputKey":"Critical Issues","conditions":{"options":{"leftValue":"","caseSensitive":true,"typeValidation":"strict"},"combinator":"and","conditions":[{"operator":{"type":"string","operation":"contains"},"leftValue":"={{ $json.aiAnalysis }}","rightValue":"seoScore"},{"operator":{"type":"number","operation":"lt"},"leftValue":"={{ $json.seoScore }}","rightValue":60}]},"renameOutput":true},{"outputKey":"Minor Issues","conditions":{"options":{"leftValue":"","caseSensitive":true,"typeValidation":"strict"},"combinator":"and","conditions":[{"operator":{"type":"string","operation":"contains"},"leftValue":"={{ $json.aiAnalysis }}","rightValue":"seoScore"},{"operator":{"type":"number","operation":"gte"},"leftValue":"={{ $json.seoScore }}","rightValue":60}]},"renameOutput":true}]},"options":{"ignoreCase":true,"fallbackOutput":"extra","renameFallbackOutput":"No Score"}},"typeVersion":3.4},{"id":"6cdfca25-ad04-4ca5-8570-7d667ea3de31","name":"Log to Google Sheets","type":"n8n-nodes-base.googleSheets","position":[384,-3632],"parameters":{"columns":{"value":{},"schema":[],"mappingMode":"autoMapInputData","matchingColumns":["websiteUrl"]},"options":{},"operation":"appendOrUpdate","sheetName":{"__rl":true,"mode":"name","value":"<__PLACEHOLDER_VALUE__Sheet Name (e.g., SEO Analysis)__>"},"documentId":{"__rl":true,"mode":"id","value":"<__PLACEHOLDER_VALUE__Google Sheets Document ID__>"}},"credentials":{"googleSheetsOAuth2Api":{"id":"5b6oIAuqcO9HRb2A","name":"Google Sheets account 3"}},"typeVersion":4.7},{"id":"107f4f86-c47b-4e10-9b81-375a0d0f86a4","name":"Send Slack Alert","type":"n8n-nodes-base.slack","position":[384,-3440],"webhookId":"905707df-a6a9-437a-a1ce-5009dbf796d6","parameters":{"text":"=🚨 *Critical SEO Issues Found*\n\n*Website:* {{ $json.websiteUrl }}\n*Timestamp:* {{ $json.timestamp }}\n\n*AI Analysis:*\n{{ $json.aiAnalysis }}\n\nPlease review the full report in Google Sheets.","select":"channel","channelId":{"__rl":true,"mode":"id","value":"<__PLACEHOLDER_VALUE__Slack Channel ID or Name__>"},"otherOptions":{}},"typeVersion":2.4},{"id":"a294c668-90e2-4c24-b09f-aed1a03735bd","name":"Send Email Report","type":"n8n-nodes-base.gmail","position":[384,-3248],"webhookId":"0f518a85-d02d-43f1-a5f2-f5af55e407b5","parameters":{"sendTo":"<__PLACEHOLDER_VALUE__Recipient Email Address__>","message":"=

SEO Analysis Report

\n

Website: {{ $json.websiteUrl }}

\n

Analysis Date: {{ $json.timestamp }}

\n\n

Extracted Elements

\n\n\n

AI Recommendations

\n
{{ $json.aiAnalysis }}
\n\n

Full details are available in the Google Sheets log.

","options":{},"subject":"=SEO Analysis Report - {{ $json.websiteUrl }}"},"credentials":{"gmailOAuth2":{"id":"zN3hT9HwhLw12Sdn","name":"Gmail account 4"}},"typeVersion":2.2},{"id":"d5866573-81d7-4fb9-800d-fc066c496654","name":"Final Report Storage","type":"n8n-nodes-base.set","position":[608,-3440],"parameters":{"options":{},"assignments":{"assignments":[{"id":"id-1","name":"finalReport","type":"object","value":"={{ { websiteUrl: $json.websiteUrl, timestamp: $json.timestamp, extractedElements: $json.extractedElements, aiAnalysis: $json.aiAnalysis, status: 'completed' } }}"},{"id":"id-2","name":"reportId","type":"number","value":"={{ $now.toMillis() }}"}]},"includeOtherFields":true},"typeVersion":3.4},{"id":"3f3ac293-98b6-44dc-9790-cee2eb99ef65","name":"Sticky Note","type":"n8n-nodes-base.stickyNote","position":[-1360,-3744],"parameters":{"color":7,"width":464,"height":544,"content":"## Webhook & Config"},"typeVersion":1},{"id":"9192c316-6894-4e4a-9d57-e1c6c9d8b66a","name":"Sticky Note1","type":"n8n-nodes-base.stickyNote","position":[-880,-3744],"parameters":{"color":7,"width":464,"height":544,"content":"## Website Data"},"typeVersion":1},{"id":"3126949b-3258-4f27-8219-b69dc0351a55","name":"Sticky Note2","type":"n8n-nodes-base.stickyNote","position":[-400,-3744],"parameters":{"color":7,"width":464,"height":544,"content":"## SEO Analysis"},"typeVersion":1},{"id":"6ab8a006-c262-4c51-8b4c-cf3f77aba544","name":"Sticky Note3","type":"n8n-nodes-base.stickyNote","position":[112,-3792],"parameters":{"color":7,"width":640,"height":736,"content":"## Log & Notify"},"typeVersion":1},{"id":"cb183d2a-5d18-4214-9bab-385e26168479","name":"Sticky Note4","type":"n8n-nodes-base.stickyNote","position":[-1680,-3792],"parameters":{"width":304,"height":656,"content":"## Main\nThis workflow automatically analyzes any website for SEO performance using AI and provides actionable suggestions.\nIt fetches the website content, extracts key elements, and uses OpenAI to identify improvements in headings, keywords, meta tags, and internal linking.\n\nPerfect for agencies, consultants, or anyone managing websites who wants instant SEO insights.\n\nCreated by Hyrum Hurst, AI Automation Engineer at QuarterSmart.\n\n## Setup\n1. Input your target website URL in the Manual Trigger or Webhook node.\n2. Add your Google Sheets credentials and choose the sheet to store results.\n3. Configure Slack/Gmail nodes for notifications.\n4. Add your OpenAI API key in the OpenAI node (do not hardcode in HTTP nodes).\n5. Optional: customize the Switch node thresholds for critical/minor issues.\nFor setup help, contact: hyrum@quartersmart.com\n"},"typeVersion":1}],"active":false,"pinData":{},"settings":{"executionOrder":"v1"},"versionId":"f9ecb539-3be2-481a-9499-3cdbfd46ee9b","connections":{"AI SEO Analysis":{"main":[[{"node":"Format AI Output","type":"main","index":0}]]},"Format AI Output":{"main":[[{"node":"Route by SEO Score","type":"main","index":0}]]},"Send Slack Alert":{"main":[[{"node":"Final Report Storage","type":"main","index":0}]]},"Send Email Report":{"main":[[{"node":"Final Report Storage","type":"main","index":0}]]},"Fetch Website HTML":{"main":[[{"node":"Extract SEO Elements","type":"main","index":0}]]},"Route by SEO Score":{"main":[[{"node":"Log to Google Sheets","type":"main","index":0}],[{"node":"Send Slack Alert","type":"main","index":0},{"node":"Send Email Report","type":"main","index":0}]]},"Extract SEO Elements":{"main":[[{"node":"AI SEO Analysis","type":"main","index":0}]]},"Log to Google Sheets":{"main":[[{"node":"Final Report Storage","type":"main","index":0}]]},"Workflow Configuration":{"main":[[{"node":"Fetch Website HTML","type":"main","index":0}]]},"Webhook Trigger - Input URL":{"main":[[{"node":"Workflow Configuration","type":"main","index":0}]]}}},"lastUpdatedBy":1,"workflowInfo":{"nodeCount":16,"nodeTypes":{"n8n-nodes-base.set":{"count":3},"n8n-nodes-base.html":{"count":1},"n8n-nodes-base.gmail":{"count":1},"n8n-nodes-base.slack":{"count":1},"n8n-nodes-base.switch":{"count":1},"n8n-nodes-base.webhook":{"count":1},"n8n-nodes-base.stickyNote":{"count":5},"n8n-nodes-base.httpRequest":{"count":1},"n8n-nodes-base.googleSheets":{"count":1},"@n8n/n8n-nodes-langchain.openAi":{"count":1}}},"status":"published","readyToDemo":null,"user":{"name":"Hyrum Hurst","username":"hyrum-hurst","bio":"Google Certified AI Automations Engineer, Agentic Workflow Specalist","verified":true,"links":[""],"avatar":"https://gravatar.com/avatar/dca14da09610bf34a8f2cf6ed6be49ee02b8a4c75fa6ae735eb3a751cb66345e?r=pg&d=retro&size=200"},"nodes":[{"id":18,"icon":"file:googleSheets.svg","name":"n8n-nodes-base.googleSheets","codex":{"data":{"alias":["CSV","Sheet","Spreadsheet","GS"],"resources":{"generic":[{"url":"https://n8n.io/blog/love-at-first-sight-ricardos-n8n-journey/","icon":"❀️","label":"Love at first sight: Ricardo’s n8n journey"},{"url":"https://n8n.io/blog/why-business-process-automation-with-n8n-can-change-your-daily-life/","icon":"🧬","label":"Why business process automation with n8n can change your daily life"},{"url":"https://n8n.io/blog/automatically-adding-expense-receipts-to-google-sheets-with-telegram-mindee-twilio-and-n8n/","icon":"🧾","label":"Automatically Adding Expense Receipts to Google Sheets with Telegram, Mindee, Twilio, and n8n"},{"url":"https://n8n.io/blog/supercharging-your-conference-registration-process-with-n8n/","icon":"🎫","label":"Supercharging your conference registration process with n8n"},{"url":"https://n8n.io/blog/creating-triggers-for-n8n-workflows-using-polling/","icon":"⏲","label":"Creating triggers for n8n workflows using polling"},{"url":"https://n8n.io/blog/no-code-ecommerce-workflow-automations/","icon":"store","label":"6 e-commerce workflows to power up your Shopify s"},{"url":"https://n8n.io/blog/migrating-community-metrics-to-orbit-using-n8n/","icon":"πŸ“ˆ","label":"Migrating Community Metrics to Orbit using n8n"},{"url":"https://n8n.io/blog/automate-google-apps-for-productivity/","icon":"πŸ’‘","label":"15 Google apps you can combine and automate to increase productivity"},{"url":"https://n8n.io/blog/your-business-doesnt-need-you-to-operate/","icon":" πŸ–₯️","label":"Hey founders! 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