{"workflow":{"id":12712,"name":"Re-engage dormant leads with Claude emails using Crunchbase, NewsAPI, Hunter, and Gmail","views":37,"recentViews":0,"totalViews":37,"createdAt":"2026-01-14T18:18:32.070Z","description":" ## What this workflow does\n\n Automatically re-engages dormant leads by detecting trigger events (funding rounds, company news, leadership changes) and generating personalized outreach emails. The workflow identifies leads inactive for 90+ days, checks multiple data sources for re-engagement opportunities, and sends AI-generated email drafts to sales reps for approval.\n\n ## How it works\n\n 1. **Schedule** - Runs weekly (every Monday by default)\n 2. **CRM Data** - Pulls leads that have been inactive for 90+ days\n 3. **Trigger Detection** - Checks three sources in parallel:\n - Crunchbase for funding events\n - NewsAPI for company news\n - Hunter.io for leadership changes\n 4. **AI Email** - Claude generates a personalized re-engagement email based on the detected trigger\n 5. **Rep Notification** - Sends the complete lead profile and email draft to the assigned sales rep for review\n\n ## Setup steps\n\n 1. Replace **Load inactive leads (mock)** with your CRM integration (Salesforce, HubSpot, Pipedrive)\n 2. Add API credentials for trigger detection:\n - NewsAPI (free at newsapi.org)\n - Crunchbase (optional, paid)\n - Hunter.io (free tier available)\n 3. Add your **Anthropic API** credentials for Claude\n 4. Add your **Gmail OAuth** credentials\n 5. Test with **Test workflow manually** node before enabling schedule\n\n ## API keys required\n\n | Service | Purpose | Cost |\n |---------|---------|------|\n | NewsAPI | Company news detection | Free (100 req/day) |\n | Crunchbase | Funding event detection | $99/mo (optional) |\n | Hunter.io | Leadership change detection | Free tier available |\n | Anthropic | AI email generation | Pay per use |\n | Gmail | Send notifications | Free |\n\n","workflow":{"id":"1hbilVbVUx21tgHt6130a","meta":{"instanceId":"3029945ca1a614a45f2f8c21dd75a6c031ae8ec72000e574e413eddf72e92b9b","templateCredsSetupCompleted":true},"name":"Re-engage dormant leads with AI emails and trigger detection","tags":[{"id":"K6D3K6nP6k9TByzr","name":"sales-automation","createdAt":"2026-01-14T17:39:47.009Z","updatedAt":"2026-01-14T17:39:47.009Z"},{"id":"2SnnL6kvLdsyRux5","name":"lead-reengagement","createdAt":"2026-01-14T17:39:47.009Z","updatedAt":"2026-01-14T17:39:47.009Z"}],"nodes":[{"id":"4f880962-44d0-4420-a770-e2484d90be4d","name":"Sticky Note","type":"n8n-nodes-base.stickyNote","position":[2848,2112],"parameters":{"color":5,"width":400,"height":636,"content":"## How it works\nThis workflow automatically re-engages dormant leads by detecting trigger events and generating personalized outreach emails.\n\n1. **Schedule** - Runs weekly (every Monday by default)\n2. **CRM Data** - Pulls leads inactive for 90+ days from your CRM\n3. **Trigger Detection** - Checks Crunchbase (funding), NewsAPI (company news), and Hunter.io (leadership changes) in parallel\n4. **AI Email** - Claude generates a personalized re-engagement email based on the trigger event\n5. **Rep Notification** - Sends the draft to the assigned sales rep for review and approval\n\n## Setup steps\n1. Replace the **Load inactive leads (mock)** node with your real CRM integration (Salesforce, HubSpot, etc.)\n2. Add API credentials for trigger detection:\n - NewsAPI (free at newsapi.org)\n - Crunchbase (optional, paid)\n - Hunter.io (free tier available)\n3. Add your **Anthropic API** credentials for Claude\n4. Add your **Gmail OAuth** credentials\n5. Test with **Test workflow manually** node before enabling schedule"},"typeVersion":1},{"id":"a8c70f32-e03f-4af5-beed-2121ebe6a0ed","name":"Sticky Note1","type":"n8n-nodes-base.stickyNote","position":[3520,2192],"parameters":{"color":7,"width":280,"height":80,"content":"**CRM Data**\nReplace mock data with your CRM (Salesforce, HubSpot, Pipedrive)"},"typeVersion":1},{"id":"b6655cb3-31e7-42ed-9b19-81b79d822a61","name":"Sticky Note2","type":"n8n-nodes-base.stickyNote","position":[3904,2000],"parameters":{"color":7,"width":320,"height":80,"content":"**Trigger Detection**\nChecks funding, news, and leadership changes in parallel"},"typeVersion":1},{"id":"69cd8b89-5ff3-40f2-a80f-046708390450","name":"Sticky Note3","type":"n8n-nodes-base.stickyNote","position":[4400,2192],"parameters":{"color":7,"width":300,"height":80,"content":"**AI Generation**\nClaude writes personalized re-engagement emails based on triggers"},"typeVersion":1},{"id":"86ee3b7b-b101-404f-9c55-2399ef4f2303","name":"Sticky Note4","type":"n8n-nodes-base.stickyNote","position":[4736,2192],"parameters":{"color":7,"width":300,"height":80,"content":"**Email Output**\nFormats and sends draft to sales rep for approval"},"typeVersion":1},{"id":"0325568b-29ca-4020-a143-3420d048818e","name":"Weekly schedule trigger","type":"n8n-nodes-base.scheduleTrigger","position":[3344,2304],"parameters":{"rule":{"interval":[{"field":"weeks","triggerAtDay":[1]}]}},"typeVersion":1.2},{"id":"a34ca0f0-a5b3-4b6f-89f1-b81ae2fb62ca","name":"Load inactive leads (mock)","type":"n8n-nodes-base.code","position":[3552,2304],"parameters":{"jsCode":"// Mock CRM Data - Replace with actual CRM API call\n// To use real CRM: Replace this node with HTTP Request to Salesforce/HubSpot\n\nconst mockLeads = [\n {\n id: \"lead_001\",\n company: \"TechNova Solutions\",\n contact_name: \"Sarah Chen\",\n contact_email: \"user@example.com\",\n title: \"VP of Sales\",\n status: \"Closed-Lost\",\n last_activity_date: \"2024-08-15\",\n industry: \"SaaS\",\n company_size: \"50-200\",\n assigned_rep: \"user@example.com\",\n original_opportunity_value: 45000,\n loss_reason: \"Budget constraints\"\n },\n {\n id: \"lead_002\",\n company: \"DataFlow Analytics\",\n contact_name: \"Marcus Johnson\",\n contact_email: \"user@example.com\",\n title: \"Director of Operations\",\n status: \"No Response\",\n last_activity_date: \"2024-07-22\",\n industry: \"Data Analytics\",\n company_size: \"200-500\",\n assigned_rep: \"user@example.com\",\n original_opportunity_value: 78000,\n loss_reason: \"Went dark after demo\"\n },\n {\n id: \"lead_003\",\n company: \"CloudFirst Inc\",\n contact_name: \"Amanda Rodriguez\",\n contact_email: \"user@example.com\",\n title: \"Chief Revenue Officer\",\n status: \"Closed-Lost\",\n last_activity_date: \"2024-06-10\",\n industry: \"Cloud Infrastructure\",\n company_size: \"500-1000\",\n assigned_rep: \"user@example.com\",\n original_opportunity_value: 125000,\n loss_reason: \"Chose competitor\"\n },\n {\n id: \"lead_004\",\n company: \"GreenLeaf Retail\",\n contact_name: \"David Park\",\n contact_email: \"user@example.com\",\n title: \"Head of Digital\",\n status: \"No Response\",\n last_activity_date: \"2024-09-01\",\n industry: \"E-commerce\",\n company_size: \"100-200\",\n assigned_rep: \"user@example.com\",\n original_opportunity_value: 32000,\n loss_reason: \"No response to follow-ups\"\n },\n {\n id: \"lead_005\",\n company: \"FinServe Global\",\n contact_name: \"Rachel Thompson\",\n contact_email: \"user@example.com\",\n title: \"VP of Technology\",\n status: \"Closed-Lost\",\n last_activity_date: \"2024-05-18\",\n industry: \"Financial Services\",\n company_size: \"1000+\",\n assigned_rep: \"user@example.com\",\n original_opportunity_value: 250000,\n loss_reason: \"Timing not right\"\n }\n];\n\nreturn mockLeads.map(lead => ({ json: lead }));"},"typeVersion":2},{"id":"0b604ef2-4a00-4754-9990-a2ed0693cad0","name":"Filter dormant leads (90+ days)","type":"n8n-nodes-base.code","position":[3776,2304],"parameters":{"jsCode":"// Filter leads inactive for 90+ days\nconst today = new Date();\nconst ninetyDaysAgo = new Date(today.getTime() - (90 * 24 * 60 * 60 * 1000));\n\nconst items = $input.all();\nconst inactiveLeads = [];\n\nfor (const item of items) {\n const lastActivity = new Date(item.json.last_activity_date);\n if (lastActivity < ninetyDaysAgo) {\n const daysInactive = Math.floor((today - lastActivity) / (1000 * 60 * 60 * 24));\n inactiveLeads.push({\n json: {\n ...item.json,\n days_inactive: daysInactive\n }\n });\n }\n}\n\nreturn inactiveLeads;"},"typeVersion":2},{"id":"fc0dd085-12e6-4f31-882d-80212b9be73c","name":"Check funding events (Crunchbase)","type":"n8n-nodes-base.httpRequest","position":[4000,2112],"parameters":{"url":"=https://api.crunchbase.com/api/v4/autocompletes?query={{ $json.company }}","options":{"response":{"response":{"fullResponse":true}}},"sendHeaders":true,"authentication":"genericCredentialType","genericAuthType":"httpHeaderAuth","headerParameters":{"parameters":[{"name":"X-cb-user-key","value":"={{ $credentials.crunchbaseApiKey }}"}]}},"typeVersion":4.2,"continueOnFail":true},{"id":"6a1a9462-aca6-4674-aefd-6cba41c3a07d","name":"Check company news (NewsAPI)","type":"n8n-nodes-base.httpRequest","position":[4000,2304],"parameters":{"url":"=https://newsapi.org/v2/everything?q={{ encodeURIComponent($json.company) }}&sortBy=publishedAt&pageSize=5","options":{},"sendQuery":true,"authentication":"genericCredentialType","genericAuthType":"httpQueryAuth","queryParameters":{"parameters":[{"name":"apiKey","value":"={{ $credentials.newsApiKey }}"}]}},"typeVersion":4.2,"continueOnFail":true},{"id":"ca12ba47-cf8e-46a6-8521-ba119cb15057","name":"Check leadership changes (Hunter)","type":"n8n-nodes-base.httpRequest","position":[4000,2512],"parameters":{"url":"=https://api.hunter.io/v2/domain-search?domain={{ $json.company.toLowerCase().replace(/[^a-z0-9]/g, '') }}.com","options":{},"sendQuery":true,"authentication":"genericCredentialType","genericAuthType":"httpQueryAuth","queryParameters":{"parameters":[{"name":"api_key","value":"={{ $credentials.hunterApiKey }}"}]}},"typeVersion":4.2,"continueOnFail":true},{"id":"8bddfdd8-3b30-4f5c-945f-a7b017510a17","name":"Analyze trigger events","type":"n8n-nodes-base.code","position":[4224,2304],"parameters":{"jsCode":"// Combine and analyze trigger events from all sources\nconst leadData = $('Filter dormant leads (90+ days)').item.json;\nconst crunchbaseData = $('Check funding events (Crunchbase)').item.json || {};\nconst newsData = $('Check company news (NewsAPI)').item.json || {};\nconst hunterData = $('Check leadership changes (Hunter)').item.json || {};\n\nconst triggerEvents = [];\n\n// Check Crunchbase for funding events\nif (crunchbaseData.entities && crunchbaseData.entities.length > 0) {\n const entity = crunchbaseData.entities[0];\n if (entity.properties) {\n if (entity.properties.last_funding_type) {\n triggerEvents.push({\n type: 'Funding',\n source: 'Crunchbase',\n details: `Recent ${entity.properties.last_funding_type} funding round`,\n date: entity.properties.last_funding_at || 'Recent'\n });\n }\n }\n}\n\n// Check NewsAPI for recent news\nif (newsData.articles && newsData.articles.length > 0) {\n const recentArticle = newsData.articles[0];\n const articleDate = new Date(recentArticle.publishedAt);\n const thirtyDaysAgo = new Date(Date.now() - 30 * 24 * 60 * 60 * 1000);\n \n if (articleDate > thirtyDaysAgo) {\n triggerEvents.push({\n type: 'News',\n source: 'NewsAPI',\n details: recentArticle.title,\n date: recentArticle.publishedAt,\n url: recentArticle.url\n });\n }\n}\n\n// Check Hunter for new executives\nif (hunterData.data && hunterData.data.emails) {\n const executives = hunterData.data.emails.filter(e => \n e.position && (\n e.position.toLowerCase().includes('vp') ||\n e.position.toLowerCase().includes('chief') ||\n e.position.toLowerCase().includes('director') ||\n e.position.toLowerCase().includes('head')\n )\n );\n \n if (executives.length > 0) {\n // Note: Hunter doesn't provide hire dates, so this is a presence check\n triggerEvents.push({\n type: 'Leadership',\n source: 'Hunter.io',\n details: `Found ${executives.length} executive contacts at company`,\n date: 'Current'\n });\n }\n}\n\n// Only proceed if we found trigger events\nif (triggerEvents.length === 0) {\n return []; // Skip this lead - no triggers found\n}\n\nreturn [{\n json: {\n ...leadData,\n trigger_events: triggerEvents,\n primary_trigger: triggerEvents[0]\n }\n}];"},"typeVersion":2},{"id":"d23cf94e-cb29-4210-821b-422eded211e7","name":"Generate re-engagement email","type":"@n8n/n8n-nodes-langchain.agent","position":[4432,2304],"parameters":{"text":"=Write a re-engagement email for the following lead:\n\nLEAD INFORMATION:\n- Name: {{ $json.contact_name }}\n- Title: {{ $json.title }}\n- Company: {{ $json.company }}\n- Industry: {{ $json.industry }}\n- Company Size: {{ $json.company_size }}\n\nHISTORY:\n- Previous Status: {{ $json.status }}\n- Days Since Last Contact: {{ $json.days_inactive }}\n- Original Loss Reason: {{ $json.loss_reason }}\n\nTRIGGER EVENT DETECTED:\n- Type: {{ $json.primary_trigger.type }}\n- Details: {{ $json.primary_trigger.details }}\n- Source: {{ $json.primary_trigger.source }}\n\nWrite the email now.","options":{"systemMessage":"You are a professional B2B sales email writer specializing in re-engagement campaigns. Your expertise is crafting emails that reconnect with dormant leads by leveraging recent company events as conversation starters.\n\nYour writing style:\n- Professional and formal tone\n- Concise and respectful of the reader's time\n- Value-focused, not salesy or pushy\n- Personalized based on the recipient's role and industry\n\nEmail structure you follow:\n1. Open with acknowledgment or congratulations on their recent news/achievement\n2. Brief, subtle reference to your previous connection (without being presumptuous)\n3. Clear value proposition relevant to their current situation\n4. Soft call-to-action suggesting a brief reconnection call\n\nConstraints:\n- Keep emails under 150 words\n- Never include subject lines in the body\n- Always end with [Your Name] as a placeholder for the sales rep\n- Never use generic phrases like \"I hope this email finds you well\""},"promptType":"define"},"typeVersion":3.1},{"id":"3612a7cf-6b8b-4088-8d96-92a3239c2e4c","name":"Claude Sonnet 4","type":"@n8n/n8n-nodes-langchain.lmChatAnthropic","position":[4336,2528],"parameters":{"model":{"__rl":true,"mode":"list","value":"claude-sonnet-4-5-20250929","cachedResultName":"Claude Sonnet 4.5"},"options":{"temperature":0.7,"maxTokensToSample":1024}},"credentials":{"anthropicApi":{"id":"credential-id","name":"Anthropic account"}},"typeVersion":1.3},{"id":"39482e0b-d9a0-42b0-a81b-6ba5b913ffec","name":"Format notification for rep","type":"n8n-nodes-base.code","position":[4736,2304],"parameters":{"jsCode":"// Format the final output for the rep notification email\nconst lead = $('Analyze trigger events').item.json;\nconst aiResponse = $('Generate re-engagement email').item.json;\n// Handle AI Agent output format\nconst emailDraft = aiResponse.output || aiResponse.text || aiResponse.message?.content || aiResponse.content || 'Error: Could not generate email';\n\nconst triggersFormatted = lead.trigger_events.map(t => \n `- ${t.type} (${t.source}): ${t.details}`\n).join('\\n');\n\nconst repEmailBody = `\n===========================================\nRE-ENGAGEMENT OPPORTUNITY DETECTED\n===========================================\n\nLEAD DETAILS\n------------\nCompany: ${lead.company}\nContact: ${lead.contact_name}, ${lead.title}\nEmail: ${lead.contact_email}\nIndustry: ${lead.industry}\nCompany Size: ${lead.company_size}\n\nHISTORY\n-------\nOriginal Status: ${lead.status}\nLast Activity: ${lead.last_activity_date} (${lead.days_inactive} days ago)\nOriginal Opportunity: $${lead.original_opportunity_value.toLocaleString()}\nLoss Reason: ${lead.loss_reason}\n\nTRIGGER EVENTS DETECTED\n-----------------------\n${triggersFormatted}\n\n===========================================\nSUGGESTED EMAIL DRAFT\n===========================================\n\nSubject: Congratulations on ${lead.primary_trigger.details}\n\n${emailDraft}\n\n===========================================\n\nTo send this email, reply to this notification or log into your CRM.\n\n--\nLead Re-engagement Agent\nAutomated Lead Re-engagement System\n`;\n\nreturn [{\n json: {\n to: lead.assigned_rep,\n subject: `Re-engagement Opportunity: ${lead.company} - ${lead.primary_trigger.type} Trigger`,\n body: repEmailBody,\n lead_id: lead.id,\n lead_email: lead.contact_email,\n draft_subject: `Congratulations on ${lead.primary_trigger.details}`,\n draft_body: emailDraft\n }\n}];"},"typeVersion":2},{"id":"8ad3c4f4-3e74-4438-90fe-5be15380b849","name":"Send notification (Gmail)","type":"n8n-nodes-base.gmail","position":[4992,2304],"webhookId":"7328ba8d-0941-4d71-a2e4-8b4ca2ff4f0d","parameters":{"sendTo":"={{ 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