Generate comprehensive business analysis reports with Gemini AI & Firecrawl
This workflow automates business intelligence. Submit one URL, and it scrapes the website, uses AI to perform a comprehensive analysis, and generates a professional report in Google Doc and PDF format.
It's perfect for agencies, freelancers, and consultants who need to streamline client research or competitive analysis.
## How It Works
The workflow is triggered by a form input, where you provide a single website URL.
1. **Scrape:** It uses **Firecrawl** to scrape the sitemap and get the full content from the target website.
2. **Analyze:** The main workflow calls a **Tools Workflow** (included below) which uses **Google Gemini** and **Perplexity** AI agents to analyze the scraped content and extract key business information.
3. **Generate & Deliver:** All the extracted data is formatted and used to populate a template in **Google Docs**. The final report is saved to **Google Drive** and delivered via **Gmail**.
## What It Generates
The final report is a comprehensive business analysis, including:
* **Business Overview:** A full company description.
* **Target Audience Personas:** Defines the demographic and psychographic profiles of ideal customers.
* **Brand & UVP:** Extracts the brand's personality matrix and its Unique Value Proposition (UVP).
* **Customer Journey:** Maps the typical customer journey from Awareness to Loyalty.
## Required Tools
This workflow requires n8n and API keys/credentials for the following services:
* **Firecrawl** (for scraping)
* **Perplexity** (for AI analysis)
* **Google Gemini** (for AI analysis)
* **Google Services** (for Docs, Drive, and Gmail)
## ⚠️ Required: Tools Workflow
This workflow **will not work** without its "Tools" sub-workflow. Please create a **new, separate workflow** in n8n, name it (e.g., "Business Analysis Tools"), and paste the following code into it.
```json
{
"name": "Business Analysis Workflow Tools",
"nodes": [
{
"parameters": {
"workflowInputs": {
"values": [
{
"name": "function"
},
{
"name": "keyword"
},
{
"name": "url"
},
{
"name": "location_code"
},
{
"name": "language_code"
}
]
}
},
"type": "n8n-nodes-base.executeWorkflowTrigger",
"typeVersion": 1.1,
"position": [
-448,
800
],
"id": "e79e0605-f9ac-4166-894c-e5aa9bd75bac",
"name": "When Executed by Another Workflow"
},
{
"parameters": {
"rules": {
"values": [
{
"conditions": {
"options": {
"caseSensitive": true,
"leftValue": "",
"typeValidation": "strict",
"version": 2
},
"conditions": [
{
"id": "8d7d3035-3a57-47ee-b1d1-dd7bfcab9114",
"leftValue": "serp_search",
"rightValue": "={{ $json.function }}",
"operator": {
"type": "string",
"operation": "equals",
"name": "filter.operator.equals"
}
}
],
"combinator": "and"
},
"renameOutput": true,
"outputKey": "serp_search"
},
{
"conditions": {
"options": {
"caseSensitive": true,
"leftValue": "",
"typeValidation": "strict",
"version": 2
},
"conditions": [
{
"id": "bb2c23eb-862d-4582-961e-5a8d8338842c",
"leftValue": "ai_mode",
"rightValue": "={{ $json.function }}",
"operator": {
"type": "string",
"operation": "equals",
"name": "filter.operator.equals"
}
}
],
"combinator": "and"
},
"renameOutput": true,
"outputKey": "ai_mode"
},
{
"conditions": {
"options": {
"caseSensitive": true,
"leftValue": "",
"typeValidation": "strict",
"version": 2
},
"conditions": [
{
"id": "4603eee1-3888-4e32-b3b9-4f299dfd6df3",
"leftValue": "internal_links",
"rightValue": "={{ $json.function }}",
"operator": {
"type": "string",
"operation": "equals",
"name": "filter.operator.equals"
}
}
],
"combinator": "and"
},
"renameOutput": true,
"outputKey": "internal_links"
}
]
},
"options": {}
},
"type": "n8n-nodes-base.switch",
"typeVersion": 3.2,
"position": [
-208,
784
],
"id": "72c37890-7054-48d8-a508-47ed981551d6",
"name": "Switch"
},
{
"parameters": {
"method": "POST",
"url": "https://api.dataforseo.com/v3/serp/google/organic/live/advanced",
"authentication": "genericCredentialType",
"genericAuthType": "httpBasicAuth",
"sendBody": true,
"specifyBody": "json",
"jsonBody": "=[\n {\n \"keyword\": \"{{ $json.keyword.replace(/[:'\"\\\\/]/g, '') }}\",\n \"location_code\": {{ $json.location_code }},\n \"language_code\": \"{{ $json.language_code }}\",\n \"depth\": 10,\n \"group_organic_results\": true,\n \"load_async_ai_overview\": true,\n \"people_also_ask_click_depth\": 1\n }\n]",
"options": {
"redirect": {
"redirect": {
"followRedirects": false
}
}
}
},
"type": "n8n-nodes-base.httpRequest",
"typeVersion": 4.2,
"position": [
384,
512
],
"id": "6203f722-b590-4a25-8953-8753a44eb3cb",
"name": "SERP Google",
"credentials": {
"httpBasicAuth": {
"id": "n5o00CCWcmHFeI1p",
"name": "DataForSEO"
}
}
},
{
"parameters": {
"content": "## SERP Google",
"height": 272,
"width": 688,
"color": 4
},
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
288,
432
],
"id": "81593217-034f-466d-9055-03ab6b2d7d08",
"name": "Sticky Note3"
},
{
"parameters": {
"assignments": {
"assignments": [
{
"id": "97ef7ee0-bc97-4089-bc37-c0545e28ed9f",
"name": "platform",
"value": "={{ $json.tasks[0].data.se }}",
"type": "string"
},
{
"id": "9299e6bb-bd36-4691-bc6c-655795a6226e",
"name": "type",
"value": "={{ $json.tasks[0].data.se_type }}",
"type": "string"
},
{
"id": "2dc26c8e-713c-4a59-a353-9d9259109e74",
"name": "keyword",
"value": "={{ $json.tasks[0].data.keyword }}",
"type": "string"
},
{
"id": "84c9be31-8f1d-4a67-9d13-897910d7ec18",
"name": "results",
"value": "={{ $json.tasks[0].result }}",
"type": "array"
}
]
},
"options": {}
},
"type": "n8n-nodes-base.set",
"typeVersion": 3.4,
"position": [
592,
512
],
"id": "a916551a-009b-403f-b02e-3951d54d2407",
"name": "Prepare SERP output"
},
{
"parameters": {
"content": "# Google Organic Search API\n\nThis API lets you retrieve real-time Google search results with a wide range of parameters and custom settings. \nThe response includes structured data for all available SERP features, along with a direct URL to the search results page. \n\n👉 [Documentation](https://docs.dataforseo.com/v3/serp/overview/)\n",
"height": 272,
"width": 496,
"color": 4
},
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
976,
432
],
"id": "87672b01-7477-4b43-9ccc-523ef8d91c64",
"name": "Sticky Note17"
},
{
"parameters": {
"method": "POST",
"url": "https://api.dataforseo.com/v3/serp/google/ai_mode/live/advanced",
"authentication": "genericCredentialType",
"genericAuthType": "httpBasicAuth",
"sendBody": true,
"specifyBody": "json",
"jsonBody": "=[\n {\n \"keyword\": \"{{ $json.keyword }}\",\n \"location_code\": {{ $json.location_code }},\n \"language_code\": \"{{ $json.language_code }}\",\n \"device\": \"mobile\",\n \"os\": \"android\"\n }\n]",
"options": {
"redirect": {
"redirect": {}
}
}
},
"type": "n8n-nodes-base.httpRequest",
"typeVersion": 4.2,
"position": [
384,
800
],
"id": "fb0001c4-d590-45b3-a3d0-cac7174741d3",
"name": "AI Mode",
"credentials": {
"httpBasicAuth": {
"id": "n5o00CCWcmHFeI1p",
"name": "DataForSEO"
}
}
},
{
"parameters": {
"content": "## AI Mode",
"height": 272,
"width": 512,
"color": 6
},
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
288,
720
],
"id": "2cea3312-31f8-4ff0-b385-5b76b836274c",
"name": "Sticky Note11"
},
{
"parameters": {
"assignments": {
"assignments": [
{
"id": "b822f458-ebf2-4a37-9906-b6a2606e6106",
"name": "keyword",
"value": "={{ $json.tasks[0].data.keyword }}",
"type": "string"
},
{
"id": "10484675-b107-4157-bc7e-b942d8cdb5d2",
"name": "result",
"value": "={{ $json.tasks[0].result[0].items }}",
"type": "array"
}
]
},
"options": {}
},
"type": "n8n-nodes-base.set",
"typeVersion": 3.4,
"position": [
592,
800
],
"id": "6b1e7239-ee2b-4457-8acb-17ce87415729",
"name": "Prepare AI Mode Output"
},
{
"parameters": {
"content": "# Google AI Mode API\n\nThis API provides AI-generated search result summaries and insights from Google. \nIt returns detailed explanations, overviews, and related information based on search queries, with parameters to customize the AI overview. \n\n👉 [Documentation](https://docs.dataforseo.com/v3/serp/google/ai_mode/overview/)\n",
"height": 272,
"width": 496,
"color": 6
},
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
800,
720
],
"id": "d761dc57-e35d-4052-a360-71170a155f7b",
"name": "Sticky Note18"
},
{
"parameters": {
"content": "## Input",
"height": 384,
"width": 544,
"color": 7
},
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
-528,
672
],
"id": "db90385e-f921-4a9c-89f3-53fc5825b207",
"name": "Sticky Note"
},
{
"parameters": {
"assignments": {
"assignments": [
{
"id": "b865f4a0-b4c3-4dde-bf18-3da933ab21af",
"name": "platform",
"value": "={{ $json.platform }}",
"type": "string"
},
{
"id": "476e07ca-ccf6-43d4-acb4-4cc905464314",
"name": "type",
"value": "={{ $json.type }}",
"type": "string"
},
{
"id": "f1a14eb8-9f10-4198-bbc7-17091532b38e",
"name": "keyword",
"value": "={{ $json.keyword }}",
"type": "string"
},
{
"id": "181791a0-1d88-481c-8d98-a86242bb2135",
"name": "results",
"value": "={{ $json.results[0].items }}",
"type": "array"
}
]
},
"options": {}
},
"type": "n8n-nodes-base.set",
"typeVersion": 3.4,
"position": [
800,
512
],
"id": "83fef061-5e0b-417c-b1f6-d34eb712fac6",
"name": "Sort Results"
},
{
"parameters": {
"content": "## Internal Links",
"height": 272,
"width": 272,
"color": 5
},
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
288,
1024
],
"id": "9246601a-f133-4ca3-aac8-989cb45e6cd2",
"name": "Sticky Note7"
},
{
"parameters": {
"method": "POST",
"url": "https://api.firecrawl.dev/v2/map",
"sendHeaders": true,
"headerParameters": {
"parameters": [
{
"name": "Authorization",
"value": "Bearer your-firecrawl-apikey"
}
]
},
"sendBody": true,
"specifyBody": "json",
"jsonBody": "={\n \"url\": \"https://{{ $json.url }}\",\n \"limit\": 400,\n \"includeSubdomains\": false,\n \"sitemap\": \"include\"\n }",
"options": {}
},
"type": "n8n-nodes-base.httpRequest",
"typeVersion": 4.2,
"position": [
368,
1104
],
"id": "fd6a33ae-6fb3-4331-ab6a-994048659116",
"name": "Get Internal Links"
},
{
"parameters": {
"content": "# Firecrawl Map API\n\nThis endpoint maps a website from a single URL and returns the list of discovered URLs (titles and descriptions when available) — extremely fast and useful for selecting which pages to scrape or for quickly enumerating site links. ([Firecrawl][1])\n\nIt supports a `search` parameter to find relevant pages inside a site, `location`/`languages` options to emulate country/language (uses proxies when available), and SDK + cURL examples in the docs,\n\n👉 [Documentation](https://docs.firecrawl.dev/features/map)\n\n[1]: https://docs.firecrawl.dev/features/map \"Map | Firecrawl\"\n",
"height": 272,
"width": 624,
"color": 5
},
"type": "n8n-nodes-base.stickyNote",
"typeVersion": 1,
"position": [
560,
1024
],
"id": "08457204-93ff-4586-a76e-03907118be3c",
"name": "Sticky Note24"
}
],
"pinData": {
"When Executed by Another Workflow": [
{
"json": {
"function": "serp_search",
"keyword": "villanyszerelő Largo Florida",
"url": null,
"location_code": 2840,
"language_code": "hu"
}
}
]
},
"connections": {
"When Executed by Another Workflow": {
"main": [
[
{
"node": "Switch",
"type": "main",
"index": 0
}
]
]
},
"Switch": {
"main": [
[
{
"node": "SERP Google",
"type": "main",
"index": 0
}
],
[
{
"node": "AI Mode",
"type": "main",
"index": 0
}
],
[
{
"node": "Get Internal Links",
"type": "main",
"index": 0
}
]
]
},
"SERP Google": {
"main": [
[
{
"node": "Prepare SERP output",
"type": "main",
"index": 0
}
]
]
},
"AI Mode": {
"main": [
[
{
"node": "Prepare AI Mode Output",
"type": "main",
"index": 0
}
]
]
},
"Prepare SERP output": {
"main": [
[
{
"node": "Sort Results",
"type": "main",
"index": 0
}
]
]
},
"Sort Results": {
"main": [
[]
]
}
},
"active": false,
"settings": {
"executionOrder": "v1"
},
"versionId": "6fce16d1-aa28-4939-9c2d-930d11c1e17f",
"meta": {
"instanceId": "1ee7b11b3a4bb285563e32fdddf3fbac26379ada529b942ee7cda230735046a1"
},
"id": "VjpOW2V2aNV9HpQJ",
"tags": []
}
```
